{"id":11879,"date":"2024-01-22T19:48:33","date_gmt":"2024-01-22T22:48:33","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=11879"},"modified":"2024-04-23T09:39:48","modified_gmt":"2024-04-23T12:39:48","slug":"impacto-nu-mas-alla-de-la-inclusion-financiera-en-mexico","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/compania\/impacto-nu-mas-alla-de-la-inclusion-financiera-en-mexico\/","title":{"rendered":"Impacto Nu, m\u00e1s all\u00e1 de la inclusi\u00f3n financiera en M\u00e9xico"},"content":{"rendered":"\n

El n\u00famero de cr\u00e9ditos otorgados a los mexicanos por la banca y las entidades de ahorro y cr\u00e9dito popular creci\u00f3 13% en un a\u00f1o, principalmente por el impulso de Nu en la emisi\u00f3n de tarjeta de cr\u00e9dito, seg\u00fan el Panorama Anual de Inclusi\u00f3n Financiera 2023 de la Comisi\u00f3n Nacional Bancaria y de Valores (CNBV), pero \u00bfsabemos en qu\u00e9 se traduce este dato alentador? <\/p>\n\n\n\n

Nu M\u00e9xico, anualmente desarrolla estudios de mercado para conocer el impacto y adaptabilidad de sus productos a las necesidades reales de sus clientes. Al cierre del cuarto trimestre de 2023, la empresa encuest\u00f3 a m\u00e1s de 1,000 de sus clientes para conocer el efecto que tienen sus productos en la vida de \u00e9stos. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n

<\/p>\n\u201cEn el estudio encontramos que la mitad de nuestros clientes hab\u00edan sido rechazados por alguna instituci\u00f3n financiera, especialmente cuando solicitaban alg\u00fan producto de cr\u00e9dito. Para muchos somos la puerta de entrada al sistema y con este estudio, comprobamos que Nu M\u00e9xico ofrece m\u00e1s que acceso a productos de calidad, el 92% ha experimentado mejoras en al menos dos aspectos de sus vidas que van m\u00e1s all\u00e1 de lo econ\u00f3mico. Esta informaci\u00f3n nos ayuda a seguir dise\u00f1ando productos pensados en las necesidades reales de nuestros clientes\u201d, expres\u00f3 Iv\u00e1n Canales, Director General de Nu M\u00e9xico.  <\/cite><\/blockquote>\n\n\n\n

Bienestar multidimensional<\/strong><\/h2>\n\n\n\n

La inclusi\u00f3n financiera contempla el acceso, el uso, la calidad y el impacto sobre el bienestar de las personas y sus redes. Precisamente, entre los hallazgos de Impacto Nu se encontr\u00f3 que los beneficios de acceder a productos financieros se hicieron extensivos a los familiares directos de los clientes de Nu M\u00e9xico, y es que dos tercios de ellos tienen dependientes econ\u00f3micos, mayormente ni\u00f1os.<\/p>\n\n\n\n

Al consultar a los clientes encuestados sobre las dimensiones en las que experimentaron mejoras, la primera opci\u00f3n con el 76% fue la econom\u00eda, ya que garantiza el acceso a servicios b\u00e1sicos. Luego, y casi a la par, los encuestados manifestaron progreso en sus condiciones de vida (37%) y a nivel familiar (36%). Adem\u00e1s, desde que empezaron a utilizar las soluciones ofrecidas por Nu, notaron mejoras en su salud (27%) y seguridad (24%). <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Los clientes que declararon beneficios en sus condiciones de vida lo evidenciaron en la posibilidad de cubrir gastos cotidianos, en la adquisici\u00f3n de muebles y electrodom\u00e9sticos y en la realizaci\u00f3n de mejoras en el hogar , demostrando as\u00ed la influencia positiva en su d\u00eda a d\u00eda. Particularmente, el acceso al cr\u00e9dito ha actuado como un impulsor clave para el apoyo familiar en momentos complejos, como enfermedades e imprevistos, y tambi\u00e9n para el fortalecimiento de los lazos afectivos, porque les permite participar m\u00e1s en actividades y eventos familiares.<\/p>\n\n\n\n

Para los que manifestaron mejoras en la dimensi\u00f3n salud, el mayor beneficio fue el bienestar emocional y mental. Poder contar con liquidez, tener la capacidad de organizar sus finanzas, el obtener rendimiento por su dinero y el tener financiamiento disponible ayuda a aliviar la ansiedad y estr\u00e9s financiero que afecta a la mitad de los mexicanos. <\/s><\/p>\n\n\n\n

Finalmente, los clientes que resaltaron mejoras en t\u00e9rminos de seguridad, expresaron sentirse protegidos ante intentos de fraude y cargos no autorizados, evidenciando la confianza que perciben de los servicios financieros digitales.\u00a0

Encuentra informaci\u00f3n detallada sobre los hallazgos de Impacto Nu, en nuestro hub de informaci\u00f3n<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

El estudio \u201cImpacto Nu\u201d profundiza en los efectos que trae a los mexicanos el acceso a productos de ahorro y cr\u00e9dito en m\u00faltiples aspectos. Los encuestados destacan mejoras en salud y bienestar emocional<\/p>\n","protected":false},"author":1,"featured_media":11883,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[622],"class_list":["post-11879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compania","tag-nu-mexico-es"],"acf":[],"yoast_head":"\nImpacto Nu, m\u00e1s all\u00e1 de la inclusi\u00f3n financiera en M\u00e9xico - Nu International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/international.nubank.com.br\/es\/compania\/impacto-nu-mas-alla-de-la-inclusion-financiera-en-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impacto Nu, m\u00e1s all\u00e1 de la inclusi\u00f3n financiera en M\u00e9xico - Nu International\" \/>\n<meta property=\"og:description\" content=\"El estudio \u201cImpacto Nu\u201d profundiza en los efectos que trae a los mexicanos el acceso a productos de ahorro y cr\u00e9dito en m\u00faltiples aspectos. 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