{"id":12033,"date":"2024-02-19T12:52:08","date_gmt":"2024-02-19T15:52:08","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=12033"},"modified":"2024-02-19T13:00:48","modified_gmt":"2024-02-19T16:00:48","slug":"nubank-y-leslie-david-baker-se-unen-para-simplificar-la-vida-financiera-del-actor","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/compania\/nubank-y-leslie-david-baker-se-unen-para-simplificar-la-vida-financiera-del-actor\/","title":{"rendered":"Nubank y Leslie David Baker se unen para simplificar la vida financiera del actor"},"content":{"rendered":"\n<p><strong>S\u00e3o Paulo, 19 de febrero de 2024 &#8211;<\/strong> Imagina la situaci\u00f3n: una estrella internacional llega a Brasil y decide abrir su propio negocio, pero necesita soluciones financieras simples para no tener que preocuparse por la burocracia y los procesos largos. Esa es la premisa de la nueva campa\u00f1a de Nubank, protagonizada por el actor Leslie David Baker. El cortometraje de comedia de siete minutos muestra al artista buscando el equilibrio entre organizar su vida financiera y disfrutar de los placeres cotidianos con el apoyo de Nubank.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Planos no Papel | Filme Completo | Nubank &amp; Leslie David Baker\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NPXDPygEQYs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Planos en Papel: La historia<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Leslie, un actor estrella retirado, vino a pasar fin de a\u00f1o en Brasil y qued\u00f3 encantado con el pa\u00eds. Ahora, decidido a quedarse, debe enfrentar el caos de reorganizar sus finanzas, considerando todos los gastos y cuentas por pagar. Es ah\u00ed donde se enamora de los servicios de Nu.<\/p>\n\n\n\n<p>A medida que Leslie utiliza los productos de Nubank, y disfruta de sus facilidades, escapa del caos y encuentra la tan deseada paz. Pero si antes el problema el trabajo era estresante, ahora comienza a surgir el aburrimiento de la jubilaci\u00f3n. Es entonces cuando tiene una nueva idea. Con Nubank, puede alcanzar el equilibrio perfecto: trabajar de forma ligera, resolver r\u00e1pidamente los asuntos burocr\u00e1ticos y disfrutar de las partes buenas del trabajo, adem\u00e1s de tener tiempo libre para disfrutar de la vida. Y as\u00ed, lograr\u00e1 el sue\u00f1o de abrir su propia papeler\u00eda, Planos en Papel.<\/p>\n\n\n\n<p>\u00abComo parte de nuestra estrategia de poner al cliente en el centro de todas nuestras decisiones, ideamos una campa\u00f1a que re\u00fane lo mejor de nuestros productos para personas f\u00edsicas y jur\u00eddicas, contextualizados en la historia del cortometraje. Y, para dar vida a esta trama, nadie mejor que una estrella s\u00faper carism\u00e1tica y conocida por los brasile\u00f1os como Leslie. Nuestro objetivo es mostrar c\u00f3mo Nubank puede facilitar la vida de las personas, dejando de lado la complejidad y ofreciendo servicios simples para devolverles tiempo valioso y permitirles centrarse en lo que realmente importa: sus planes y su vida personal\u00bb, afirma Juliana Roschel, directora de marketing de Nubank.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Detr\u00e1s de escena<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Esta es la primera vez que Nubank incluye a un actor estadounidense en una acci\u00f3n de marketing 360 de la marca. El cortometraje, dirigido por Rodrigo Saavedra y producido por Immigrant Studio, cuenta con una estrategia de medios que incluye acciones digitales, publicidad exterior e influencers. Para las redes sociales, la marca tambi\u00e9n ha preparado contenido exclusivo con la estrella estadounidense, a trav\u00e9s de cortes de video, memes y un juego desarrollado exclusivamente para TikTok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Experiencia inmersiva<\/strong><\/h2>\n\n\n\n<p>Adem\u00e1s del corto, Nubank tambi\u00e9n ha preparado una sorpresa para los fan\u00e1ticos del actor y el p\u00fablico en general, que tendr\u00e1n la oportunidad de vivir una experiencia inmersiva en S\u00e3o Paulo, a partir del 2 de marzo. Pronto, la marca deber\u00e1 anunciar m\u00e1s informaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el corto in\u00e9dito, el actor vive en Brasil y se convierte en cliente de Nu<\/p>\n","protected":false},"author":13,"featured_media":12027,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[588,514],"class_list":["post-12033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compania","tag-marketing-es","tag-nu-brasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nu y Leslie Baker se unen para simplificar la vida financiera del actor<\/title>\n<meta name=\"description\" content=\"Por primera vez, la marca lanza una campa\u00f1a con una estrella internacional; en el corto in\u00e9dito, el actor se convierte en cliente de Nu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/international.nubank.com.br\/es\/compania\/nubank-y-leslie-david-baker-se-unen-para-simplificar-la-vida-financiera-del-actor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nu y Leslie Baker se unen para simplificar la vida financiera del actor\" \/>\n<meta property=\"og:description\" content=\"Por primera vez, la marca lanza una campa\u00f1a con una estrella internacional; 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