{"id":12227,"date":"2024-03-05T10:06:37","date_gmt":"2024-03-05T13:06:37","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=12227"},"modified":"2024-03-05T11:59:45","modified_gmt":"2024-03-05T14:59:45","slug":"nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/","title":{"rendered":"Nubank Ultravioleta estrena nueva marca en su primera campa\u00f1a enfocada en el segmento de alta renta"},"content":{"rendered":"\n

S\u00e3o Paulo, 5 de marzo de 2024 – <\/strong>Con el objetivo de ampliar sus conexiones con el p\u00fablico de alta renta e inspirar a las personas a disfrutar de lo que realmente importa, Nubank anuncia este martes 5 de marzo su nueva marca y nuevo posicionamiento para Ultravioleta. Con el concepto \u00abComo deber\u00eda ser\u00bb, la campa\u00f1a creada por Wieden+Kennedy SP presenta los principales atributos de la experiencia exclusiva para los clientes de este segmento.<\/p>\n\n\n\n

Al ritmo de \u00abSigned, sealed, delivered\u00bb, un \u00e9xito de Stevie Wonder, la nueva comunicaci\u00f3n muestra c\u00f3mo Nubank Ultravioleta es una soluci\u00f3n completa de productos y servicios financieros que brinda m\u00e1s libertad y comodidad a sus clientes. La plataforma de comunicaci\u00f3n cobra vida a trav\u00e9s de un ecosistema de medios completo que incluye televisi\u00f3n abierta, medios digitales, publicidad exterior, televisi\u00f3n por suscripci\u00f3n y todos los canales propios de la marca.<\/p>\n\n\n\n

\u00abComo parte de nuestro enfoque en el segmento de alta renta, estamos lanzando nuestra nueva marca exclusiva para este p\u00fablico, Nubank Ultravioleta. Reconocemos los desaf\u00edos complejos de gesti\u00f3n financiera que enfrentan estos clientes, y en esta primera campa\u00f1a, la idea es mostrar c\u00f3mo nuestra experiencia ofrece soluciones \u00fanicas para resolver estas complejidades diarias, brindando tiempo para que puedan disfrutar de los mejores momentos e invertir en lo que realmente importa\u00bb, comenta Juliana Roschel, directora de marketing de Nubank.<\/p>\n\n\n\n

Con su estreno en el intervalo de ‘Jornal Nacional’ de TV Globo, la nueva campa\u00f1a tambi\u00e9n marca la renovaci\u00f3n del patrocinio de Nubank al programa de noticias. La asociaci\u00f3n de medios tambi\u00e9n fue negociada por W+K SP. Para la campa\u00f1a de Nubank Ultravioleta, las cuatro pel\u00edculas refuerzan los principales atributos de la experiencia exclusiva: Espacio Familiar, con Saldo Compartido y beneficios extendidos a los miembros de la familia, tarjeta de cr\u00e9dito Mastercard Black con cashback del 1% que se incrementa hasta un 200% del CDI, y servicio de atenci\u00f3n al cliente exclusivo.<\/p>\n\n\n\n

En los anuncios, se contrastan situaciones dif\u00edciles y burocr\u00e1ticas que involucran la gesti\u00f3n financiera en la vida cotidiana de la audiencia de alta renta con las soluciones que brindan tranquilidad y m\u00e1s tiempo libre, as\u00ed como las experiencias \u00fanicas de Nubank Ultravioleta, encarnando el concepto de \u00abc\u00f3mo [deber\u00eda ser] la vida\u00bb. La producci\u00f3n visual es de Primo, mientras que la producci\u00f3n de audio es de Sat\u00e9lite.<\/p>\n\n\n\n

\u00ab\u00bfSabes esa sensaci\u00f3n de esforzarte una y otra vez hasta resolver un problema? Si eres Nubank Ultravioleta, ya no tienes que preocuparte por perder tiempo en burocracias. Nuestra nueva campa\u00f1a busca transmitir la tranquilidad de los clientes que tienen acceso a esta experiencia exclusiva que cuida de su tiempo. C\u00f3mo deber\u00eda ser\u00bb, destaca Rafael Campello, Director Creativo del Grupo de W+K SP.<\/p>\n\n\n\n

Llevando las conversaciones al \u00e1mbito de las redes sociales, la campa\u00f1a cuenta con una estrategia de contenido con influencers digitales y celebridades. En la serie \u00abA Vida Como Deveria Ser\u00bb (La vida como deber\u00eda ser), los influencers Laura Neiva y Chay Suede comparten relatos sobre su vida en pareja y tratan temas como la gesti\u00f3n del tiempo y c\u00f3mo mantener la individualidad.<\/p>\n\n\n\n

Las creadoras Mar\u00eda Braz, Thai de Melo y Ste Ribeiro tambi\u00e9n protagonizan la serie web, abordando temas complementarios como la maternidad, la crianza de los hijos, los viajes, las amistades, entre otros. Este y otro contenido especial se presentar\u00e1n en el nuevo perfil de Nubank Ultravioleta en Instagram.<\/p>\n\n\n\n

Nubank Ultravioleta <\/strong><\/h2>\n\n\n\n

Adem\u00e1s de todo lo que ya ofrece Nubank, los clientes de Nubank Ultravioleta tendr\u00e1n acceso a productos y servicios exclusivos para disfrutar de los mejores momentos de su d\u00eda. Estos incluyen una tarjeta de cr\u00e9dito Mastercard Black con cashback, atenci\u00f3n al cliente exclusiva y disponible las 24 horas, Espacio Familiar con beneficios ampliados y saldo compartido, etiqueta de peaje y estacionamiento, acceso anticipado a fondos de inversi\u00f3n, suscripci\u00f3n a Rappi Prime, adem\u00e1s de una experiencia personalizada en la aplicaci\u00f3n de Nubank.<\/p>\n\n\n\n

Nu en Jornal Nacional <\/strong><\/h2>\n\n\n\n

En vigor desde junio de 2023, el patrocinio de Nu incluye anuncios de apertura y cierre, comerciales de 10 segundos, as\u00ed como inserciones ocasionales justo al comienzo del programa, despu\u00e9s de la presentaci\u00f3n tradicional de los presentadores con las principales noticias del d\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00abComo deber\u00eda ser\u00bb, la campa\u00f1a de Wieden+Kennedy SP, presenta el cl\u00e1sico de Stevie Wonder en pel\u00edculas para promocionar la oferta completa y exclusiva de Nubank Ultravioleta, y marca la renovaci\u00f3n del patrocinio a ‘Jornal Nacional’.<\/p>\n","protected":false},"author":2,"featured_media":12217,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[588,514,654],"class_list":["post-12227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes","tag-marketing-es","tag-nu-brasil","tag-ultravioleta-3"],"acf":[],"yoast_head":"\nUltravioleta estrena nueva marca en campa\u00f1a enfocada en alta renta<\/title>\n<meta name=\"description\" content=\""Como deber\u00eda ser" presenta el cl\u00e1sico de Stevie Wonder en pel\u00edculas para promocionar la oferta completa y exclusiva de Nubank Ultravioleta\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ultravioleta estrena nueva marca en campa\u00f1a enfocada en alta renta\" \/>\n<meta property=\"og:description\" content=\""Como deber\u00eda ser" presenta el cl\u00e1sico de Stevie Wonder en pel\u00edculas para promocionar la oferta completa y exclusiva de Nubank Ultravioleta\" \/>\n<meta property=\"og:url\" content=\"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/\" \/>\n<meta property=\"og:site_name\" content=\"Nu International\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-05T13:06:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T14:59:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2024\/03\/Nubank_UV_Frames__1.1.1-1024x704.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guilherme\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/clientes\\\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/clientes\\\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\\\/\"},\"author\":{\"name\":\"Guilherme\",\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/#\\\/schema\\\/person\\\/86d3f474fb423183977fc4acb11b5b68\"},\"headline\":\"Nubank Ultravioleta estrena nueva marca en su primera campa\u00f1a enfocada en el segmento de alta renta\",\"datePublished\":\"2024-03-05T13:06:37+00:00\",\"dateModified\":\"2024-03-05T14:59:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/clientes\\\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\\\/\"},\"wordCount\":754,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/clientes\\\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/international.nubank.com.br\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Nubank_UV_Frames__1.1.1.png\",\"keywords\":[\"Marketing\",\"Nubank Brasil\",\"Nubank Ultravioleta\"],\"articleSection\":[\"Clientes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/clientes\\\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/clientes\\\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\\\/\",\"url\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/clientes\\\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\\\/\",\"name\":\"Ultravioleta estrena nueva marca en campa\u00f1a enfocada en alta renta\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/clientes\\\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/clientes\\\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/international.nubank.com.br\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Nubank_UV_Frames__1.1.1.png\",\"datePublished\":\"2024-03-05T13:06:37+00:00\",\"dateModified\":\"2024-03-05T14:59:45+00:00\",\"description\":\"\\\"Como deber\u00eda ser\\\" presenta el cl\u00e1sico de Stevie Wonder en pel\u00edculas para promocionar la oferta completa y exclusiva de Nubank Ultravioleta\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/clientes\\\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/clientes\\\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/clientes\\\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\\\/#primaryimage\",\"url\":\"https:\\\/\\\/international.nubank.com.br\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Nubank_UV_Frames__1.1.1.png\",\"contentUrl\":\"https:\\\/\\\/international.nubank.com.br\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Nubank_UV_Frames__1.1.1.png\",\"width\":1920,\"height\":1320},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/clientes\\\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nubank Ultravioleta estrena nueva marca en su primera campa\u00f1a enfocada en el segmento de alta renta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/\",\"name\":\"Nu International\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/#organization\",\"name\":\"Nu International\",\"url\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/international.nubank.com.br\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/favicon.png\",\"contentUrl\":\"https:\\\/\\\/international.nubank.com.br\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Nu International\"},\"image\":{\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/#\\\/schema\\\/person\\\/86d3f474fb423183977fc4acb11b5b68\",\"name\":\"Guilherme\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ba516cc5437ea811a1b4bfcfdf85d9a8a00a1603344352cf1fa3469a715a002?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ba516cc5437ea811a1b4bfcfdf85d9a8a00a1603344352cf1fa3469a715a002?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ba516cc5437ea811a1b4bfcfdf85d9a8a00a1603344352cf1fa3469a715a002?s=96&d=mm&r=g\",\"caption\":\"Guilherme\"},\"url\":\"https:\\\/\\\/international.nubank.com.br\\\/es\\\/author\\\/nubank\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ultravioleta estrena nueva marca en campa\u00f1a enfocada en alta renta","description":"\"Como deber\u00eda ser\" presenta el cl\u00e1sico de Stevie Wonder en pel\u00edculas para promocionar la oferta completa y exclusiva de Nubank Ultravioleta","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/","og_locale":"es_ES","og_type":"article","og_title":"Ultravioleta estrena nueva marca en campa\u00f1a enfocada en alta renta","og_description":"\"Como deber\u00eda ser\" presenta el cl\u00e1sico de Stevie Wonder en pel\u00edculas para promocionar la oferta completa y exclusiva de Nubank Ultravioleta","og_url":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/","og_site_name":"Nu International","article_published_time":"2024-03-05T13:06:37+00:00","article_modified_time":"2024-03-05T14:59:45+00:00","og_image":[{"width":1024,"height":704,"url":"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2024\/03\/Nubank_UV_Frames__1.1.1-1024x704.png","type":"image\/png"}],"author":"Guilherme","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Guilherme","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/#article","isPartOf":{"@id":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/"},"author":{"name":"Guilherme","@id":"https:\/\/international.nubank.com.br\/es\/#\/schema\/person\/86d3f474fb423183977fc4acb11b5b68"},"headline":"Nubank Ultravioleta estrena nueva marca en su primera campa\u00f1a enfocada en el segmento de alta renta","datePublished":"2024-03-05T13:06:37+00:00","dateModified":"2024-03-05T14:59:45+00:00","mainEntityOfPage":{"@id":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/"},"wordCount":754,"commentCount":0,"publisher":{"@id":"https:\/\/international.nubank.com.br\/es\/#organization"},"image":{"@id":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/#primaryimage"},"thumbnailUrl":"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2024\/03\/Nubank_UV_Frames__1.1.1.png","keywords":["Marketing","Nubank Brasil","Nubank Ultravioleta"],"articleSection":["Clientes"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/","url":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/","name":"Ultravioleta estrena nueva marca en campa\u00f1a enfocada en alta renta","isPartOf":{"@id":"https:\/\/international.nubank.com.br\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/#primaryimage"},"image":{"@id":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/#primaryimage"},"thumbnailUrl":"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2024\/03\/Nubank_UV_Frames__1.1.1.png","datePublished":"2024-03-05T13:06:37+00:00","dateModified":"2024-03-05T14:59:45+00:00","description":"\"Como deber\u00eda ser\" presenta el cl\u00e1sico de Stevie Wonder en pel\u00edculas para promocionar la oferta completa y exclusiva de Nubank Ultravioleta","breadcrumb":{"@id":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/#primaryimage","url":"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2024\/03\/Nubank_UV_Frames__1.1.1.png","contentUrl":"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2024\/03\/Nubank_UV_Frames__1.1.1.png","width":1920,"height":1320},{"@type":"BreadcrumbList","@id":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-ultravioleta-estrena-nueva-marca-en-su-primera-campana-enfocada-en-el-segmento-de-alta-renta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/international.nubank.com.br\/es\/"},{"@type":"ListItem","position":2,"name":"Nubank Ultravioleta estrena nueva marca en su primera campa\u00f1a enfocada en el segmento de alta renta"}]},{"@type":"WebSite","@id":"https:\/\/international.nubank.com.br\/es\/#website","url":"https:\/\/international.nubank.com.br\/es\/","name":"Nu International","description":"","publisher":{"@id":"https:\/\/international.nubank.com.br\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/international.nubank.com.br\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/international.nubank.com.br\/es\/#organization","name":"Nu International","url":"https:\/\/international.nubank.com.br\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/international.nubank.com.br\/es\/#\/schema\/logo\/image\/","url":"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2022\/08\/favicon.png","contentUrl":"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2022\/08\/favicon.png","width":512,"height":512,"caption":"Nu International"},"image":{"@id":"https:\/\/international.nubank.com.br\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/international.nubank.com.br\/es\/#\/schema\/person\/86d3f474fb423183977fc4acb11b5b68","name":"Guilherme","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/0ba516cc5437ea811a1b4bfcfdf85d9a8a00a1603344352cf1fa3469a715a002?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0ba516cc5437ea811a1b4bfcfdf85d9a8a00a1603344352cf1fa3469a715a002?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ba516cc5437ea811a1b4bfcfdf85d9a8a00a1603344352cf1fa3469a715a002?s=96&d=mm&r=g","caption":"Guilherme"},"url":"https:\/\/international.nubank.com.br\/es\/author\/nubank\/"}]}},"jetpack_featured_media_url":"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2024\/03\/Nubank_UV_Frames__1.1.1.png","jetpack_shortlink":"https:\/\/wp.me\/peaOGT-3bd","_links":{"self":[{"href":"https:\/\/international.nubank.com.br\/es\/wp-json\/wp\/v2\/posts\/12227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/international.nubank.com.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/international.nubank.com.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/international.nubank.com.br\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/international.nubank.com.br\/es\/wp-json\/wp\/v2\/comments?post=12227"}],"version-history":[{"count":3,"href":"https:\/\/international.nubank.com.br\/es\/wp-json\/wp\/v2\/posts\/12227\/revisions"}],"predecessor-version":[{"id":12230,"href":"https:\/\/international.nubank.com.br\/es\/wp-json\/wp\/v2\/posts\/12227\/revisions\/12230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/international.nubank.com.br\/es\/wp-json\/wp\/v2\/media\/12217"}],"wp:attachment":[{"href":"https:\/\/international.nubank.com.br\/es\/wp-json\/wp\/v2\/media?parent=12227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/international.nubank.com.br\/es\/wp-json\/wp\/v2\/categories?post=12227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/international.nubank.com.br\/es\/wp-json\/wp\/v2\/tags?post=12227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}