{"id":19036,"date":"2025-04-09T17:57:25","date_gmt":"2025-04-09T20:57:25","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=19036"},"modified":"2025-04-23T09:27:36","modified_gmt":"2025-04-23T12:27:36","slug":"campana-de-nubank-presenta-a-antonio-fagundes-en-the-last-of-us","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/clientes\/campana-de-nubank-presenta-a-antonio-fagundes-en-the-last-of-us\/","title":{"rendered":"Nueva campa\u00f1a de Nubank presenta a Antonio Fagundes en el universo de The Last of Us"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\"><strong>S\u00e3o Paulo, 9 de abril de 2025<\/strong> \u2013 Nubank anuncia el lanzamiento de una nueva campa\u00f1a con el actor Antonio Fagundes, inspirada en el viaje de los fans de la serie original de HBO <em>The Last of Us<\/em>, disponible en la plataforma de streaming Max. El cortometraje \u201cEl Ensayo de Fagundes\u201d, lanzado hoy en las redes sociales, promociona el estreno de la segunda temporada de la serie, patrocinada por Nubank en la plataforma de streaming, fruto de la asociaci\u00f3n de la instituci\u00f3n con Max.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La campa\u00f1a explora el inter\u00e9s de Antonio Fagundes por <em>The Last of Us<\/em>. Fagundes ya ha expresado p\u00fablicamente su admiraci\u00f3n por la serie. El cortometraje \u201cEl Ensayo de Fagundes\u201d presenta una narrativa sobre el actor que, creyendo que ha sido llamado para un supuesto papel en una acci\u00f3n de <em>The Last of Us<\/em> con Nubank, comienza los ensayos. Al final, descubre que ha sido invitado a ser \u00e9l mismo, el fan de la serie, y a disfrutarla con Nubank, no a actuar.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Esta iniciativa se une a otras campa\u00f1as de Nubank en el segmento de pel\u00edculas y series, incluyendo \u201cPlanes en Papel\u201d con Leslie David Baker, \u201cHouse of the Dragon\u201d con Ana Maria Braga y \u201cNubanc\u201d con Matt LeBlanc. Juliana Roschel, CMO de Nubank, afirma que la campa\u00f1a refleja el objetivo de la empresa de ofrecer beneficios y experiencias relevantes para los clientes. \u201cEn Nubank, seguimos de cerca los intereses de nuestros clientes y esta campa\u00f1a ejemplifica c\u00f3mo las asociaciones aut\u00e9nticas surgen de la conexi\u00f3n de pasiones reales. Mucha gente no sabe, pero Antonio Fagundes, que protagoniza la campa\u00f1a de Nubank y es adorado y reconocido en todo Brasil, tambi\u00e9n comparte este lado de fan de <em>The Last of Us<\/em>. Quer\u00edamos traer este elemento sorpresa y crear una narrativa inesperada, que promoviera esta conexi\u00f3n, reuniendo diferentes universos\u201d, destaca Juliana.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La acci\u00f3n refuerza la asociaci\u00f3n entre Nubank y Max, un beneficio disponible para los clientes de Nubank+, que tienen una suscripci\u00f3n sin costo adicional en el plan B\u00e1sico con Anuncios y la posibilidad de actualizar al plan Est\u00e1ndar mensual. Adicionalmente, Nubank+ ofrece cashback instant\u00e1neo del 0.5% en la tarjeta de cr\u00e9dito, Asistente de Pagos y retiros gratuitos en la red Banco24Horas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u201cEncontr\u00e9 la invitaci\u00f3n muy interesante. Es la primera vez que me contratan para ser fan y animar un proyecto audiovisual de esta magnitud. Tambi\u00e9n me parece muy interesante hablar de productos financieros y beneficios a trav\u00e9s de historias, no solo de publicidad en s\u00ed. Tengo muchas expectativa sobre este proyecto y especialmente por lo que viene en esta nueva temporada de <em>The Last of Us<\/em>\u201d, resalta Ant\u00f4nio Fagundes.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La campa\u00f1a, creada por el equipo interno de Nubank, ser\u00e1 transmitida en redes sociales. Adem\u00e1s del cortometraje principal de 3 minutos, otras pel\u00edculas forman parte de la acci\u00f3n. Nubank tambi\u00e9n patrocina el lanzamiento de la segunda temporada de la serie en la plataforma Max.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\"><a href=\"https:\/\/www.youtube.com\/watch?v=Zmnj49aVnq0&#038;t=1s\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=Zmnj49aVnq0&#038;t=1s<\/a><\/div>\r\n<\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>Nubank anuncia el lanzamiento de una nueva campa\u00f1a con el actor Antonio Fagundes, inspirada en el viaje de los fans de la serie original de HBO The Last of Us, disponible en la plataforma de streaming Max<\/p>\n","protected":false},"author":43,"featured_media":9855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_wpcom_ai_launchpad_first_post":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[69],"tags":[588,588,514],"class_list":["post-19036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes","tag-marketing-es","tag-nu-brasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a de Nubank presenta a Antonio Fagundes en The Last of Us<\/title>\n<meta name=\"description\" content=\"Nubank anuncia el lanzamiento de una nueva campa\u00f1a con el actor Antonio Fagundes, inspirada en el viaje de los fans de la serie original de HBO The Last of Us, disponible en la plataforma de streaming Max\" \/>\n<meta name=\"robots\" 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