{"id":19608,"date":"2025-05-12T13:33:15","date_gmt":"2025-05-12T16:33:15","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=19608"},"modified":"2025-05-13T11:28:49","modified_gmt":"2025-05-13T14:28:49","slug":"pix-se-convierte-en-regalo-en-el-dia-de-la-madre-segun-estudio-de-nubank","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/clientes\/pix-se-convierte-en-regalo-en-el-dia-de-la-madre-segun-estudio-de-nubank\/","title":{"rendered":"Pix vira presente de Dia das M\u00e3es, segundo estudo do Nubank"},"content":{"rendered":"\n<p><strong>S\u00e3o Paulo, 12 de maio de 2025 &#8211;<\/strong> S\u00e3o Paulo, xx de mayo de 2025 &#8211; Un estudio exclusivo de Nubank revela una tendencia creciente en el D\u00eda de la Madre: en lugar de un regalo tradicional, un Pix y la posibilidad de que la madre use el dinero como prefiera. Desde noviembre de 2020 hasta mayo de este a\u00f1o, los clientes de Nubank movieron alrededor de R$ 45 millones en 331,499 transacciones de Pix con referencia al D\u00eda de la Madre en el mensaje. En 2022, fueron m\u00e1s de 86 mil; en 2023, cerca de 99 mil; en 2024, 112 mil. En 2025, hasta el d\u00eda 4, el fin de semana anterior al D\u00eda de la Madre, unos 11 mil hijos ansiosos ya hab\u00edan enviado su Pix de D\u00eda de la Madre. El valor promedio de los \u00faltimos a\u00f1os oscil\u00f3 entre R$130 y R$140.<\/p>\n\n\n\n<p>Hay quienes no necesariamente env\u00edan, pero ahorran dinero pensando en ellas. Son m\u00e1s de R$400 millones guardados en 258,184 \u00abCajitas\u00bb que contienen la palabra \u00abmadre\u00bb en el nombre.<\/p>\n\n\n\n<p>A pesar de esta nueva din\u00e1mica, los regalos tradicionales mantienen su relevancia. Los an\u00e1lisis de compras con tarjeta de cr\u00e9dito y d\u00e9bito en los fines de semana de mayo de 2024 indican que los perfumes y chocolates lideraron las preferencias, sumando m\u00e1s de R$ 8 millones en valor transaccionado.<\/p>\n\n\n\n<p><strong>Detalles de los datos recopilados:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Regalo v\u00eda Pix: <\/strong>M\u00e1s de 330 mil operaciones v\u00eda Pix con las expresiones \u00abdia das maes\u00bb o \u00abdia das m\u00e3es\u00bb se registraron desde noviembre de 2020, alcanzando un monto total de R$ 44.8 millones (promedio de R$135 por transacci\u00f3n).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Preferencias en perfumer\u00eda y chocolates: <\/strong>El an\u00e1lisis de datos de mayo de 2024 demuestra que los art\u00edculos de perfumer\u00eda y chocolates fueron los regalos m\u00e1s buscados en el fin de semana del D\u00eda de la Madre.\n<ul class=\"wp-block-list\">\n<li><strong>Perfumer\u00eda: 78,623 <\/strong>transacciones, con un valor promedio de R$147.<\/li>\n\n\n\n<li><strong>Chocolates: 63,053 <\/strong>transacciones, con un valor promedio de R$57.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00abCajitas\u00bb para el futuro: <\/strong>Las 258,184 \u00abCajitas\u00bb de inversi\u00f3n que contienen la palabra \u00abmadre\u00bb suman R$428.1 millones bajo custodia, con un promedio de R$1,302 por cajita.<\/li>\n<\/ul>\n\n\n\n<p>Finalmente, el estudio tambi\u00e9n revel\u00f3 el contenido de los mensajes enviados v\u00eda Pix. Entre ellos, hab\u00eda declaraciones de amor, promesas humor\u00edsticas de regalos m\u00e1s generosos el pr\u00f3ximo a\u00f1o y bromas sobre el \u00abretorno\u00bb de la maternidad simbolizado por el Pix recibido.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasta el d\u00eda 4, el fin de semana anterior al D\u00eda de la Madre, unos 11 mil hijos ansiosos ya hab\u00edan enviado su Pix de D\u00eda de la Madre<\/p>\n","protected":false},"author":1,"featured_media":18994,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[622,514],"class_list":["post-19608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes","tag-nu-mexico-es","tag-nu-brasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pix vira presente de Dia 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