{"id":20240,"date":"2025-07-03T11:29:34","date_gmt":"2025-07-03T14:29:34","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=20240"},"modified":"2025-07-03T11:44:28","modified_gmt":"2025-07-03T14:44:28","slug":"impacto-nu-6-de-cada-10-clientes-ya-no-dependen-del-efectivo","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/compania\/impacto-nu-6-de-cada-10-clientes-ya-no-dependen-del-efectivo\/","title":{"rendered":"Impacto Nu: 6 de cada 10 clientes en M\u00e9xico ya no dependen del efectivo"},"content":{"rendered":"\n<p><strong>Ciudad de M\u00e9xico, 2 de julio de 2025.-<\/strong> Con un crecimiento de la base de clientes, que ya representa el 25% de la poblaci\u00f3n bancarizada del pa\u00eds, Nu M\u00e9xico present\u00f3 la tercera edici\u00f3n del estudio Impacto Nu: del acceso al bienestar<strong>,<\/strong> para dar a conocer c\u00f3mo ha evolucionado la vida financiera de sus clientes y qu\u00e9 transformaciones han generado sus productos. Un ejemplo claro: cerca de 60% de los clientes reporta estar usando menos efectivo que antes y ahorrando activamente gracias a las Cajitas Nu.&nbsp;<\/p>\n\n\n\n<p>Nu M\u00e9xico se ha convertido en una puerta de entrada al sistema financiero formal, especialmente para mujeres y personas de bajos ingresos. Casi 4 de cada 10 clientes reportaron haber sido rechazados por otras instituciones, en su mayor\u00eda al intentar obtener una tarjeta de cr\u00e9dito (89%) y 43% de quienes inician con Tarjeta Garantizada acceden a mejores ofertas en el primer a\u00f1o.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2025\/07\/impacto2025_nu_factsheet_VERSION3.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Incrustado de impacto2025_nu_factsheet_VERSION3.\"><\/object><a id=\"wp-block-file--media-e05ad089-2c53-4307-86fb-45ed818819a9\" href=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2025\/07\/impacto2025_nu_factsheet_VERSION3.pdf\">impacto2025_nu_factsheet_VERSION3<\/a><a href=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2025\/07\/impacto2025_nu_factsheet_VERSION3.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-e05ad089-2c53-4307-86fb-45ed818819a9\">Download<\/a><\/div>\n\n\n\n<p>\u201cEstamos viendo una aut\u00e9ntica evoluci\u00f3n: la gente pasa de usar menos efectivo a gestionar su dinero 100% desde el tel\u00e9fono. En ese mismo entorno digital, seis de cada diez clientes ya ahorran sin tocar su liquidez diaria, mientras que la mitad ingresa dinero a sus Cajitas cada mes. Esa transici\u00f3n, del uso de efectivo al ahorro digital, confirma que Nu est\u00e1 acelerando la modernizaci\u00f3n del dinero en M\u00e9xico, y construyendo un futuro financiero m\u00e1s confiable, plural y sencillo para millones de personas\u201d, explic\u00f3 Romina Benvenuti, Directora de Asuntos P\u00fablicos, Regulatorios y Jur\u00eddicos de Nu M\u00e9xico.<\/p>\n\n\n\n<p>El estudio est\u00e1 basado en una encuesta de alcance nacional, aplicada por Nu en enero de 2025 a m\u00e1s de 2,100 usuarios de la Tarjeta de Cr\u00e9dito y\/o Cuenta Nu de D\u00e9bito.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impacto multiplicador, m\u00e1s all\u00e1 de las finanzas personales<\/h2>\n\n\n\n<p>El impacto de Nu trasciende lo econ\u00f3mico. El 86% de los clientes califica como \u201calto\u201d el efecto positivo que ha tenido en su vida y aunque muchos destacan mejoras en su situaci\u00f3n financiera, tambi\u00e9n reportan progreso en otras \u00e1reas: mayor bienestar emocional, m\u00e1s seguridad, mejores relaciones familiares y un estilo de vida m\u00e1s estable.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mayor seguridad<\/strong>: El 72% de los clientes que destacan esta dimensi\u00f3n sienten m\u00e1s confianza al manejar y resguardar su dinero.<\/li>\n\n\n\n<li><strong>Bienestar mental y emocional: <\/strong>\u00a0el dinero dej\u00f3 de ser una fuente de preocupaci\u00f3n y se convirti\u00f3 en un medio para la tranquilidad para el 50% de los que escogieron esta dimensi\u00f3n.\u00a0<\/li>\n\n\n\n<li><strong>Relaciones familiares y comunitarias m\u00e1s fuertes:<\/strong> El 67% mejor\u00f3 su capacidad para apoyar a sus seres queridos, especialmente entre clientes mayores de 44 a\u00f1os.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Acerca de Nu<\/strong><br>Nu es una de las plataformas de servicios financieros digitales m\u00e1s grandes del mundo, que atiende a m\u00e1s de 118 millones de clientes en Brasil, M\u00e9xico y Colombia. La compa\u00f1\u00eda ha liderado una transformaci\u00f3n de la industria al aprovechar los datos y la tecnolog\u00eda propia para desarrollar productos y servicios innovadores. Guiada por su misi\u00f3n de combatir la complejidad y empoderar a las personas, Nu atiende todo el recorrido financiero de sus clientes, promoviendo el acceso y el avance financiero con pr\u00e9stamos responsables y transparencia. La compa\u00f1\u00eda est\u00e1 impulsada por un modelo de negocio eficiente y escalable que combina un bajo costo de servicio con crecientes rendimientos. El impacto de Nu ha sido reconocido en m\u00faltiples premios, incluyendo Time 100 Companies, Fast Company\u2019s Most Innovative Companies y Forbes World\u2019s Best Banks.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plataforma alcanz\u00f3 los 12 millones de clientes en el pa\u00eds, democratizando el acceso a los servicios financieros en M\u00e9xico. <\/p>\n","protected":false},"author":60,"featured_media":14890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[544,622],"class_list":["post-20240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compania","tag-impacto-es","tag-nu-mexico-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impacto Nu: 6 de cada 10 clientes en M\u00e9xico ya no 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