{"id":21330,"date":"2025-09-29T13:40:00","date_gmt":"2025-09-29T16:40:00","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=21330"},"modified":"2025-10-14T11:05:10","modified_gmt":"2025-10-14T14:05:10","slug":"la-prioridad-de-ethan-eismann-es-ofrecer-la-mejor-experiencia-financiera-del-mundo-en-nubank","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/compania\/la-prioridad-de-ethan-eismann-es-ofrecer-la-mejor-experiencia-financiera-del-mundo-en-nubank\/","title":{"rendered":"La prioridad de Ethan Eismann es ofrecer la \u00abmejor experiencia financiera del mundo\u00bb en Nubank"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>S\u00e3o Paulo, 29 de septiembre de 2025 \u2013<\/strong> Ethan Eisemann, quien recientemente lleg\u00f3 a Nubank como el primer Chief Design Officer de la compa\u00f1\u00eda, afirma que su misi\u00f3n es ofrecer a los clientes una experiencia poderosa, emocional y positiva en la forma en que se relacionan con el dinero. Su primera prioridad es asegurar que la aplicaci\u00f3n de Nu sea la mejor experiencia financiera del mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para \u00e9l, esto va m\u00e1s all\u00e1 del funcionamiento ininterrumpido y fluido de todos los servicios: un buen dise\u00f1o empodera al cliente para tomar mejores decisiones financieras. En un nuevo episodio de Nu Videocast, Eismann comenta que fue atra\u00eddo por la misi\u00f3n al comprender el cuidado de Nu con el dise\u00f1o. Elevar el \u00e1rea a la mesa de decisiones ejecutivas es un nuevo paso importante en este camino, y muestra la preocupaci\u00f3n de la empresa por garantizar la representaci\u00f3n del cliente en todos los foros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El CDO, quien ha trabajado en empresas como Airbnb, Slack, Uber, Google y Adobe, explica que el dise\u00f1o no se limita a lo visual y que es un pilar fundamental de la estrategia. Integra el descubrimiento de las necesidades de los clientes, la comprensi\u00f3n del mercado, la competencia, las regulaciones y las oportunidades. \u00abA partir de eso, traducimos todo en una experiencia que no solo es \u00fatil y funcional, sino tambi\u00e9n incre\u00edblemente agradable\u00bb, cuenta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las herramientas para llegar a este nivel ser\u00e1 la aplicaci\u00f3n de la inteligencia artificial para personalizar y optimizar la experiencia financiera. Eismann recuerda que Nubank tiene m\u00e1s de 122 millones de clientes y altos niveles de compromiso y principalidad. Esto se traduce en una base de datos rara en el mercado, lo que posiciona a la compa\u00f1\u00eda de manera \u00fanica para comprender a los consumidores y ofrecer productos y servicios superiores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abSi logramos aplicar la inteligencia artificial a los excelentes datos que tenemos, de una manera realmente enfocada en resultados positivos para los clientes, estos conocimientos pueden, de hecho, generar un nivel de optimismo en la vida financiera de las personas\u00bb, explica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El buen gusto como diferenciador humano<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La tecnolog\u00eda es un elemento clave, pero Eismann ve en las personas el gran diferenciador. \u00abHoy, cuando creo una interfaz &#8216;vibe coding&#8217;, s\u00e9 que el resultado ser\u00e1 gen\u00e9rico. En el futuro, cuando casi todos los productos digitales parezcan iguales, la diferencia ser\u00e1 el nivel de detalle\/&#8217;craft&#8217; \u2013 ese aspecto de la experiencia que fue estilizado con buen gusto\u00bb, afirma. Para \u00e9l, esto es lo que los dise\u00f1adores aportan mejor: \u00abuna comprensi\u00f3n del &#8216;craft&#8217; y del estilo y el buen gusto. Estas son cosas muy dif\u00edciles de construir, y que hoy no se pueden incrustar en un &#8216;prompt'\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eisemann enfatiza que ve en Nubank el equipo adecuado y las herramientas necesarias para un futuro de impacto positivo. \u00abLa oportunidad de trabajar con los datos financieros de las personas \u2014 que forman parte de sus vidas y pueden ser fuente de alegr\u00eda o de grandes desaf\u00edos, de optimismo o de pesimismo\u2014 es algo realmente incre\u00edble\u00bb, dice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nu Videocast | Ethan Eismann | How design shapes transformation | Como o design molda transforma\u00e7\u00e3o\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6ckgEDdDn9A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Nu Videocast | Ethan Eismann | How design shapes transformation \" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4dJv686E8ifQsWUqWx60kw\/video?si=ibdzgb14QhqQIa6xIGg2iQ&#038;nd=1&#038;dlsi=2cca726f771c48df&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El primer Chief Design Officer de la compa\u00f1\u00eda dice que su misi\u00f3n es ir m\u00e1s all\u00e1 de la funcionalidad y ofrecer experiencias m\u00e1s positivas con el dinero.<\/p>\n","protected":false},"author":249510401,"featured_media":21312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[68],"tags":[90,622,708,514],"class_list":["post-21330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compania","tag-nu-colombia","tag-nu-mexico-es","tag-nu-videocast-3","tag-nu-brasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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