{"id":21525,"date":"2025-10-09T15:00:16","date_gmt":"2025-10-09T18:00:16","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=21525"},"modified":"2025-10-13T14:22:29","modified_gmt":"2025-10-13T17:22:29","slug":"nubank-ocupa-el-primer-puesto-en-el-top-50-global-banking-brands-de-the-banker","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/compania\/nubank-ocupa-el-primer-puesto-en-el-top-50-global-banking-brands-de-the-banker\/","title":{"rendered":"Nubank ocupa el primer puesto en el Top 50 Global Banking Brands de The Banker"},"content":{"rendered":"\n

S\u00e3o Paulo, 9 de octubre de 2025<\/strong> \u2013 Nubank ha sido reconocido con el primer lugar a nivel mundial<\/a> en el estudio Top 50 Global Banking Brands, una colaboraci\u00f3n entre The Banker, publicaci\u00f3n dedicada a temas financieros, propiedad de The Financial Times, y Kantar BrandZ, una empresa de investigaci\u00f3n de mercados internacional. La investigaci\u00f3n fue dise\u00f1ada para identificar las instituciones financieras mejor posicionadas para el crecimiento futuro, midiendo el valor de marca (brand equity), que refleja la fuerza de la percepci\u00f3n del cliente y la probabilidad de ganar cuota de mercado. Seg\u00fan la metodolog\u00eda, las marcas con un impulso positivo y confianza del cliente est\u00e1n muy bien posicionadas para experimentar crecimiento de valor a futuro. Nubank fue incluido por primera vez en este ranking de marcas en 2021.<\/p>\n\n\n\n

La capacidad de conectar con los clientes a un nivel emocional es un ingrediente clave para el crecimiento de una marca, al igual que satisfacer las necesidades pr\u00e1cticas de los clientes. Para medir esta conexi\u00f3n, se les pregunt\u00f3 a miles de clientes en 26 mercados qu\u00e9 tan significativa, diferente y sobresaliente es una marca. Aunque proporcionar un servicio fluido y confiable se considera lo m\u00ednimo, el estudio encontr\u00f3 que la capacidad de diferenciarse y construir una conexi\u00f3n emocional es lo que realmente distingue a una marca. Este ranking refleja a la perfecci\u00f3n lo que es Nubank: el amor por el cliente y el prop\u00f3sito de que los clientes se sientan s\u00faper fan\u00e1ticos de la experiencia que tienen con Nu.<\/p>\n\n\n\n

\u00abEl primer producto de Nubank fue una tarjeta de cr\u00e9dito sin anualidad, gestionada a trav\u00e9s de una app, lo cual fue revolucionario en un mercado con baja inclusi\u00f3n financiera, comisiones elevadas y tendencias burocr\u00e1ticas\u00bb, dijo Ellie Thorpe, directora de Kantar, destacando la disrupci\u00f3n inicial de la compa\u00f1\u00eda en el mercado.<\/p>\n\n\n\n

Compromiso constante con la experiencia del cliente<\/strong><\/h2>\n\n\n\n

La esencia de Nubank est\u00e1 arraigada en su inquebrantable compromiso con el cliente, una prioridad que es validada de forma constante por los principales referentes del sector. Nu ha recibido el prestigioso sello RA1000 de Reclame Aqu\u00ed, el m\u00e1s alto nivel de excelencia en servicio al cliente de la principal plataforma de evaluaci\u00f3n de consumidores en Brasil. Adem\u00e1s, la compa\u00f1\u00eda ha sido reconocida por la calidad de su servicio por ocho a\u00f1os consecutivos en los Premios Reclame Aqui.<\/p>\n\n\n\n

Esta dedicaci\u00f3n al amor por el cliente tiene resultados tangibles. Seg\u00fan el Banco Central de Brasil, Nubank mantiene consistentemente la tasa de quejas de clientes m\u00e1s baja entre las 15 instituciones financieras m\u00e1s grandes del pa\u00eds, consolidando su reputaci\u00f3n como un l\u00edder global gracias a la confianza y a un modelo genuinamente centrado en el cliente.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sobre el estudio Kantar BrandZ<\/strong><\/h2>\n\n\n\n

El ranking incluye las instituciones financieras con mayor probabilidad de aumentar su participaci\u00f3n de valor en los pr\u00f3ximos 12 meses, seg\u00fan la percepci\u00f3n de los clientes. El ranking es un indicador de si una marca est\u00e1 logrando buenas puntuaciones de valor de marca para su tama\u00f1o, es decir, si el banco est\u00e1 construyendo su marca de manera efectiva. La clasificaci\u00f3n se basa en una investigaci\u00f3n de Kantar con 10,400 encuestados en 26 mercados. Los datos se obtienen del mercado local para cada marca entre enero de 2024 y mayo de 2025. Cada estudio consta de entrevistas a una muestra de 400 personas, todos con una cuenta corriente o de ahorros y que conocen las marcas en cuesti\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

En un estudio de Kantar BrandZ, Nubank lidera la lista de instituciones globales con mayor probabilidad de aumentar su participaci\u00f3n de valor antes de finalizar el pr\u00f3ximo a\u00f1o.<\/p>\n","protected":false},"author":249510401,"featured_media":21491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[68],"tags":[514],"class_list":["post-21525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compania","tag-nu-brasil"],"acf":[],"yoast_head":"\nNubank ocupa el primer puesto en el Top 50 Global Banking Brands de The Banker<\/title>\n<meta name=\"description\" content=\"En un estudio de Kantar BrandZ, Nubank lidera la lista de instituciones globales con mayor probabilidad de aumentar su participaci\u00f3n de valor antes de finalizar el pr\u00f3ximo a\u00f1o.\" \/>\n<meta name=\"robots\" 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