{"id":21679,"date":"2025-10-20T09:10:00","date_gmt":"2025-10-20T12:10:00","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=21679"},"modified":"2025-10-20T09:36:52","modified_gmt":"2025-10-20T12:36:52","slug":"con-122-millones-de-clientes-nubank-crea-productos-capaces-de-alcanzar-escala-global","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/compania\/con-122-millones-de-clientes-nubank-crea-productos-capaces-de-alcanzar-escala-global\/","title":{"rendered":"Con 122 millones de clientes, Nubank crea productos capaces de alcanzar escala global"},"content":{"rendered":"\n<p><strong>S\u00e3o Paulo, 20 de octubre de 2025 &#8211;<\/strong> Nubank cerr\u00f3 el segundo trimestre de 2025 con casi 123 millones de clientes y una cartera que atiende todas las fases de la vida financiera del cliente. En el centro de toda esta operaci\u00f3n se encuentra la Cuenta, un producto que concentra la mayor parte de las herramientas ofrecidas por la compa\u00f1\u00eda y atiende a m\u00e1s de 110 millones en Brasil, M\u00e9xico y Colombia.<\/p>\n\n\n\n<p>En el nuevo episodio del videocast de Nubank, Laura Marino, Gerente General Global de Cuenta Nu, utiliza la cuenta como ejemplo para detallar c\u00f3mo la empresa desarrolla productos capaces de escalar globalmente.<\/p>\n\n\n\n<p>Seg\u00fan ella, hay cuatro puntos clave: \u00abel primero, y probablemente el m\u00e1s importante, es enfocarse en el cliente. Necesitamos entender profundamente a nuestros clientes, comprender sus necesidades y crear un producto que realmente resuelva un problema para ellos\u00bb, afirma la ejecutiva.<\/p>\n\n\n\n<p>El equipo de Cuenta incluso cre\u00f3 una rutina de visitas a clientes para investigaciones profundas sobre c\u00f3mo evolucionar el producto de acuerdo con necesidades y experiencias reales. La iniciativa fue replicada por otras \u00e1reas, aumentando el contacto directo con los consumidores finales y, seg\u00fan Laura, impactando directamente en la hoja de ruta de los equipos.<\/p>\n\n\n\n<p>El segundo punto que destaca es el v\u00ednculo de confianza, despu\u00e9s de todo, los productos de Nubank est\u00e1n construidos para facilitar la vida financiera de los clientes. El tercer punto se refiere a la importancia de contar con un equipo de alto nivel que sea capaz de comprender y satisfacer estas necesidades con soluciones innovadoras.<\/p>\n\n\n\n<p>El \u00faltimo pilar fundamental es la mentalidad global. \u00abNo podemos reconstruir todo desde cero en cada pa\u00eds. Creamos plataformas que atienden un prop\u00f3sito central, pero que pueden extenderse y configurarse para las necesidades \u00fanicas de cada mercado\u00bb, explica. Esta flexibilidad ya ha permitido, por ejemplo, adaptar la experiencia optimizada de Pix en Brasil al sistema de pagos instant\u00e1neos SPEI en M\u00e9xico y acelerar el lanzamiento de Bre-B en Colombia en m\u00e1s de seis meses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La cuenta inteligente: organizaci\u00f3n, conveniencia y orientaci\u00f3n<\/strong><\/h2>\n\n\n\n<p>A partir de esta base, Laura relata c\u00f3mo Nubank se gu\u00eda por el concepto de <em>smart account<\/em>, una \u00abcuenta inteligente\u00bb que combina organizaci\u00f3n, conveniencia y orientaci\u00f3n personalizada para ayudar a los clientes a administrar mejor sus finanzas en el d\u00eda a d\u00eda. Este concepto ayuda a guiar las decisiones sobre el producto, que es la puerta de entrada para que un cliente decida transaccionar una porci\u00f3n mayor de sus finanzas a trav\u00e9s de la instituci\u00f3n.<\/p>\n\n\n\n<p>\u00abOrganizaci\u00f3n\u00bb se refiere a separar el dinero del mes, reservar valores para objetivos de mediano y largo plazo en \u00e1reas que rinden m\u00e1s y planificar gastos futuros para evitar imprevistos. Herramientas como las \u00abCaixinhas\u00bb (Cajitas) ayudan a mantener el control y la disciplina financiera.<\/p>\n\n\n\n<p>\u00abConveniencia\u00bb proviene de ofrecer transacciones r\u00e1pidas y sencillas, con el menor n\u00famero de clics y gasto de tiempo para el cliente.<\/p>\n\n\n\n<p>\u00abOrientaci\u00f3n\u00bb se refiere a todo aquello que la instituci\u00f3n puede sugerir al cliente, bas\u00e1ndose en la inteligencia formada por comportamientos anteriores, para que optimice su vida financiera. Aqu\u00ed entran las funcionalidades del Asistente de Pagos \u2013 recordatorios de cuentas a pagar, avisos cuando el saldo no sea suficiente para cubrir gastos y recomendaciones personalizadas de acuerdo con el comportamiento financiero.<\/p>\n\n\n\n<p>Vea el episodio completo de Nu Videocast:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nu Videocast | Laura Marino | How Nu builds global products | Como o Nu cria produtos globais\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nYZf2IpoYCk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Nu Videocast | Laura Marino | How Nu builds global products\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6oNFpPJGlLeWrehJ3A9tDc\/video?si=DhY47pf8QNCm50nBzfy8Qg&#038;nd=1&#038;dlsi=554749573352443c&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>En un nuevo episodio del Nu Videocast, Laura Marino detalla el enfoque del \u00e1rea, que va desde las visitas a los clientes hasta la construcci\u00f3n de una infraestructura tecnol\u00f3gica integrada y escalable<\/p>\n","protected":false},"author":13,"featured_media":21671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-21679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compania"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Nu construye productos capaces de alcanzar escala global<\/title>\n<meta name=\"description\" content=\"Laura Marino detalla el enfoque del \u00e1rea, que va desde las visitas a los clientes hasta la construcci\u00f3n de una infraestructura tecnol\u00f3gica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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