{"id":22948,"date":"2025-12-16T12:55:47","date_gmt":"2025-12-16T15:55:47","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=22948"},"modified":"2026-02-03T17:08:05","modified_gmt":"2026-02-03T20:08:05","slug":"nubank-revela-los-habitos-financieros-de-la-generacion-z-y-alfa-al-cierre-del-ano-crecimiento-en-caixinhas-y-un-33-mas-de-gasto-en-ropa","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-revela-los-habitos-financieros-de-la-generacion-z-y-alfa-al-cierre-del-ano-crecimiento-en-caixinhas-y-un-33-mas-de-gasto-en-ropa\/","title":{"rendered":"Nubank revela los h\u00e1bitos financieros de la Generaci\u00f3n Z y Alfa al cierre del a\u00f1o: crecimiento en Caixinhas y un 33% m\u00e1s de gasto en ropa"},"content":{"rendered":"\n<p><strong>S\u00e3o Paulo, 16 de diciembre de 2025 \u2013<\/strong> Con la llegada de las fiestas de fin de a\u00f1o, datos in\u00e9ditos de Nubank, una de las plataformas de servicios financieros digitales m\u00e1s grandes del mundo, revelan un cambio en los h\u00e1bitos de consumo de sus clientes menores de 18 a\u00f1os, pertenecientes a las generaciones Z y Alpha.<\/p>\n\n\n\n<p>El an\u00e1lisis de los patrones de consumo de noviembre a diciembre muestra un crecimiento del 33% en los gastos en vestimenta y del 25% en electr\u00f3nica. Por su parte, los gastos en <strong>ocio<\/strong> aumentaron un 35%. Este crecimiento ocurre simult\u00e1neamente a una ca\u00edda de entre el 10% y el 14% en categor\u00edas como restaurantes y supermercados entre los menores de edad.<\/p>\n\n\n\n<p>La funcionalidad &#8216;Caixinhas&#8217; (Cajitas) tambi\u00e9n presenta picos de uso al final del a\u00f1o. En 2024, el monto promedio guardado en diciembre fue un 28% mayor que en noviembre, con un promedio de R$ 334 depositados. En 2025, los datos preliminares apuntan a la misma tendencia. Los clientes tambi\u00e9n est\u00e1n nombrando proactivamente sus &#8216;Cajitas&#8217; con metas festivas; existen miles de ellas bajo los nombres de &#8216;Regalos de Navidad&#8217;, &#8216;Amigo Invisible&#8217;, &#8216;Cuotas de A\u00f1o Nuevo&#8217;, &#8216;Rifa Navide\u00f1a&#8217;, &#8216;Cajita de Navidad&#8217; y &#8216;Navidad y A\u00f1o Nuevo&#8217;.<\/p>\n\n\n\n<p>El acto de regalar tambi\u00e9n es digital y personalizado, con un aumento significativo en las transferencias v\u00eda Pix enviadas con mensajes tem\u00e1ticos, como &#8216;regalito de navidad para ti&#8217; y &#8216;\u00a1feliz a\u00f1o nuevooo!&#8217;. El n\u00famero de estos mensajes enviados por los usuarios se triplic\u00f3 con creces entre octubre y noviembre de 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este crecimiento ocurre simult\u00e1neamente a una ca\u00edda de entre el 10% y el 14% en categor\u00edas como restaurantes y supermercados entre los menores de edad.<\/p>\n","protected":false},"author":249510401,"featured_media":9855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[514],"class_list":["post-22948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes","tag-nu-brasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nu revela los h\u00e1bitos financieros de la Generaci\u00f3n Z y Alfa al cierre del a\u00f1o<\/title>\n<meta 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