{"id":23392,"date":"2026-02-03T08:00:00","date_gmt":"2026-02-03T11:00:00","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=23392"},"modified":"2026-02-09T10:21:10","modified_gmt":"2026-02-09T13:21:10","slug":"nubank-activa-el-modo-rua-durante-el-carnaval-con-paolla-oliveira-y-lleva-a-los-fanaticos-a-la-carroza-de-pedro-sampaio","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/clientes\/nubank-activa-el-modo-rua-durante-el-carnaval-con-paolla-oliveira-y-lleva-a-los-fanaticos-a-la-carroza-de-pedro-sampaio\/","title":{"rendered":"Nubank activa el \u00abModo Calle\u00bb durante el Carnaval con Paolla Oliveira y lleva a los fan\u00e1ticos a la carroza de Pedro Sampaio"},"content":{"rendered":"\n

S\u00e3o Paulo, 3 de febrero de 2026 \u2013 <\/strong>Para dar inicio a las celebraciones del Carnaval, Nubank, una de las mayores plataformas de servicios financieros digitales del mundo, reclut\u00f3 a Paolla Oliveira para formar parte de la mayor fiesta popular brasile\u00f1a, activando el Modo Rua (Modo Calle), la funcionalidad de seguridad de Nu. Adem\u00e1s de la actriz, Pedro Sampaio pasa a formar parte del squad de Nubank, comenzando con la activaci\u00f3n de la instituci\u00f3n financiera con el \u00abtrio\u00bb (cami\u00f3n de m\u00fasica) del DJ en Salvador y Belo Horizonte, que tambi\u00e9n contar\u00e1 con la presencia de influenciadores invitados.<\/p>\n\n\n\n

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Nubank fue la primera instituci\u00f3n financiera en lanzar el Modo Rua en Brasil, en el 2022, y hoy la funcionalidad ya protege a m\u00e1s de 5 millones de clientes. Ahora, Nu activa la herramienta con Paolla Oliveira bajo una nueva mirada: tras cinco a\u00f1os consecutivos como Reina de Bater\u00eda, la actriz disfrutar\u00e1 de la fiesta en las calles. Al activar la funcionalidad, que limita transacciones como Pix, TED y pago de facturas fuera de redes Wi-Fi seguras, Paolla demuestra c\u00f3mo aprovechar el Carnaval en la calle con total tranquilidad, seguridad y sin estr\u00e9s.<\/p>\n\n\n\n

\u201cAmo la energ\u00eda contagiosa del Carnaval en la calle, es una conexi\u00f3n \u00fanica con el p\u00fablico. Pero, como todo el mundo, tambi\u00e9n pienso en la seguridad\u201d, afirma Paolla Oliveira. \u201cLa idea de \u2018activar mi Modo Rua\u2019 con Nubank me dio la tranquilidad que necesitaba para sumergirme de cabeza en la fiesta, sin dejar de estar conectada y con mi dinero protegido. Se trata de tener libertad para ser feliz\u201d.<\/p>\n\n\n\n

\u201cEl Carnaval es la expresi\u00f3n m\u00e1xima de la alegr\u00eda brasile\u00f1a y nuestra tecnolog\u00eda sirve para dar seguridad a nuestros clientes para que puedan disfrutar de la fiesta con total tranquilidad\u201d, destaca Juliana Roschel, CMO de Nubank. \u201cCon el Modo Rua y el Pix Protegido, el \u00fanico enfoque de los que celebran debe ser la diversi\u00f3n y estamos felices de contar con Paolla en esta misi\u00f3n\u201d.<\/p>\n\n\n\n

Nu y Spotify llevan a fans al \u00abtrio\u00bb de Pedro Sampaio<\/strong><\/h2>\n\n\n\n

Mientras Paolla disfruta en las calles con la seguridad de Nubank, expandimos la celebraci\u00f3n a la experiencia musical en alianza con Pedro Sampaio y Spotify. El DJ contar\u00e1 con la colaboraci\u00f3n de la instituci\u00f3n financiera con activaciones en sus \u00abtrios\u00bb en Salvador y Belo Horizonte. Para los \u201csuperfans\u201d del artista, la uni\u00f3n entre las marcas promover\u00e1 una acci\u00f3n in\u00e9dita: por medio de un quiz en la aplicaci\u00f3n de Spotify, los oyentes m\u00e1s asiduos concursar\u00e1n por una experiencia exclusiva para acompa\u00f1ar el \u00abtrio\u00bb en Salvador, el d\u00eda 12 de febrero, con derecho a regalos. Los fans ser\u00e1n invitados a participar hasta el d\u00eda 3 de febrero.<\/p>\n\n\n\n

\u201cAmo cuando mi m\u00fasica se convierte en una experiencia de verdad. Poder llevar fans al ‘trio’ con Nu es muy especial. Estoy muy feliz de unirme a este equipo y espero que podamos hacer muchas otras acciones as\u00ed\u201d, dice Pedro Sampaio.<\/p>\n\n\n\n

Desarrollada por el Nubank Creative Hub, la campa\u00f1a ser\u00e1 difundida en redes sociales a partir del 3 de febrero. Adem\u00e1s del Modo Rua, las comunicaciones tambi\u00e9n destacan el nuevo Pix Protegido, un seguro extra para transacciones y pagos realizados v\u00eda Pix, Cuenta o Tarjeta de Nu.<\/p>\n","protected":false},"excerpt":{"rendered":"

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