{"id":23728,"date":"2026-03-02T08:00:00","date_gmt":"2026-03-02T11:00:00","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=23728"},"modified":"2026-03-04T12:26:46","modified_gmt":"2026-03-04T15:26:46","slug":"nubank-lanza-el-concepto-hazlo-contar-con-una-reinterpretacion-de-una-clasica-cancion-de-legiao-urbana","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/compania\/nubank-lanza-el-concepto-hazlo-contar-con-una-reinterpretacion-de-una-clasica-cancion-de-legiao-urbana\/","title":{"rendered":"Nubank lanza el concepto \u00abHazlo Contar\u00bb con una reinterpretaci\u00f3n de una cl\u00e1sica canci\u00f3n de Legi\u00e3o Urbana"},"content":{"rendered":"\n<p><strong>S\u00e3o Paulo, 2 de marzo de 2026 &#8211;<\/strong> Las tensiones financieras no deber\u00edan quitarle la tranquilidad a la poblaci\u00f3n, pero eso es lo que sucede la mayor\u00eda de las veces. No es casualidad que tres de cada cuatro brasile\u00f1os ya hayan sufrido de insomnio financiero*. Como parte del compromiso de ser incansable en la b\u00fasqueda de soluciones que viabilizan sue\u00f1os y alivian diferentes desaf\u00edos, Nubank presenta \u201cFaz Valer\u201d (Hazlo Contar) , su nuevo concepto.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Somos incans\u00e1veis para voc\u00ea n\u00e3o precisar ser.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/isagkNVxT_8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>La comunicaci\u00f3n que tangibiliza el concepto trae una reinterpretaci\u00f3n del cl\u00e1sico \u201cTempo Perdido\u201d, de la banda Legi\u00e3o Urbana, y narra la realidad de personas con sus muchas preocupaciones cotidianas. Trayendo como verdad de marca el concepto \u201csomos incansables para que t\u00fa no tengas que serlo\u00bb, Nubank se presenta como socio al comprender la urgencia de los desaf\u00edos y sue\u00f1os del p\u00fablico.<\/p>\n\n\n\n<p>\u00abTenemos una misi\u00f3n constante de conocer a nuestros clientes en sus diferentes matices. El nuevo concepto es un reflejo de esto y muestra nuestro compromiso incansable de transformar la relaci\u00f3n de las personas con sus finanzas. Queremos devolver la tranquilidad a los clientes y que sepan que pueden contar con Nubank para ayudar en los desaf\u00edos del d\u00eda a d\u00eda con servicios financieros como Pix en el cr\u00e9dito y Nu Limite Garantido\u00bb, afirma Juliana Roschel, CMO de Nubank.<\/p>\n\n\n\n<p>La campa\u00f1a tuvo su despliegue inicial la noche del pasado domingo (1 de marzo) con una proyecci\u00f3n mapeada en el ic\u00f3nico edificio del Hotel Jaragu\u00e1, en el centro de S\u00e3o Paulo. La proyecci\u00f3n con la frase \u201c3 de cada 4 brasile\u00f1os ya han sufrido con el insomnio financiero\u201d propone una reflexi\u00f3n sobre la angustia del \u201cs\u00edndrome del domingo por la noche\u201d.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/V2_099A9776.2-1024x683.jpg\" alt=\"\" class=\"wp-image-23639\" srcset=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/V2_099A9776.2-1024x683.jpg 1024w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/V2_099A9776.2-300x200.jpg 300w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/V2_099A9776.2-768x512.jpg 768w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/V2_099A9776.2-1536x1024.jpg 1536w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/V2_099A9776.2-2048x1365.jpg 2048w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/V2_099A9776.2-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Por otro lado, el video principal se estrena durante la telenovela Tr\u00eas Gra\u00e7as, de Globo. Nubank anticip\u00f3 el tema del insomnio financiero durante el Jornal Nacional, en el espacio NU Explica, preparando a la audiencia para el lanzamiento oficial de la campa\u00f1a y de la visi\u00f3n de la empresa sobre esta cuesti\u00f3n. La comunicaci\u00f3n integrada fue idealizada por Wieden+Kennedy SP, responsable tambi\u00e9n por la creaci\u00f3n del nuevo concepto.<\/p>\n\n\n\n<p>\u00abDesde su fundaci\u00f3n, Nubank se diferencia por la diversidad de soluciones que pueden aliviar el peso de la rutina de las personas y viabilizar necesidades y proyectos futuros. La nueva campa\u00f1a quiere reflejar ese apoyo y c\u00f3mo la empresa puede ser una aliada\u00bb, explican Eddy Guimar\u00e3es y Mihail Aleksandrov, Group Creative Directors de W+K SP.<\/p>\n\n\n\n<p>En sus redes sociales, Nu promueve una serie en la que refuerza su papel: ser incansable para que sus clientes puedan descansar. En tres episodios, el p\u00fablico conocer\u00e1 la historia humor\u00edstica de S\u00f4nia, la \u00abInsomnia\u00bb, que acompa\u00f1a a Beto, un brasile\u00f1o que pierde el sue\u00f1o por cuestiones financieras. Ella lo persigue hasta el momento en que \u00e9l encuentra en NU herramientas que traen el alivio necesario para su rutina. La serie es protagonizada por Let\u00edcia Lima y Leandro Ramos.<\/p>\n\n\n\n<p>*De acuerdo con la investigaci\u00f3n \u00abSerasa\/Opinion Box\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una campa\u00f1a en asociaci\u00f3n con Wieden+Kennedy SP incluye activaciones en medios exteriores, televisi\u00f3n y pel\u00edculas digitales, y demuestra en la pr\u00e1ctica c\u00f3mo Nubank es un aliado de sus clientes y comprende sus necesidades y urgencias.<\/p>\n","protected":false},"author":249510401,"featured_media":23639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[588,514],"class_list":["post-23728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compania","tag-marketing-es","tag-nu-brasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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