{"id":23742,"date":"2026-03-05T14:52:04","date_gmt":"2026-03-05T17:52:04","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=23742"},"modified":"2026-03-05T15:03:34","modified_gmt":"2026-03-05T18:03:34","slug":"nubank-es-la-cuarta-marca-bancaria-mas-fuerte-del-mundo-segun-brand-finance","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/compania\/nubank-es-la-cuarta-marca-bancaria-mas-fuerte-del-mundo-segun-brand-finance\/","title":{"rendered":"Nubank es la cuarta marca bancaria m\u00e1s fuerte del mundo, seg\u00fan Brand Finance"},"content":{"rendered":"\n<p><strong>S\u00e3o Paulo, 4 de marzo de 2026<\/strong> \u2013 Nubank, una de las mayores plataformas de servicios financieros digitales del mundo, se ha convertido en la cuarta marca bancaria m\u00e1s fuerte a nivel mundial y en la m\u00e1s fuerte entre los neobancos, seg\u00fan la lista <a href=\"https:\/\/brandirectory.com\/reports\/banking\" type=\"link\" id=\"https:\/\/brandirectory.com\/reports\/banking\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Finance Banking 500 2026<\/a>. Adem\u00e1s, la compa\u00f1\u00eda figura como la marca bancaria m\u00e1s fuerte en Brasil y en toda Am\u00e9rica Latina.<\/p>\n\n\n\n<p>La consultora destaca a Nubank como el mejor ejemplo de la evoluci\u00f3n de competidor emergente a l\u00edder nacional. Seg\u00fan la investigaci\u00f3n de Brand Finance, Nubank supera a la entidad bancaria brasile\u00f1a media en todo el embudo de marca, captando reconocimiento, familiaridad, consideraci\u00f3n y preferencia.<\/p>\n\n\n\n<p><strong>Los clientes brasile\u00f1os tambi\u00e9n sit\u00faan a Nubank como la m\u00e1s alta en confianza, preferencia y cari\u00f1o<\/strong>, lo que subraya que su \u00e9xito responde a algo m\u00e1s que la mera funcionalidad digital. Nubank combina la simplicidad con un posicionamiento de marca emocionalmente resonante, uniendo una experiencia impecable con una fuerte conexi\u00f3n con el cliente. Ya no opera como una alternativa digital, sino como la favorita digital por excelencia.<\/p>\n\n\n\n<p>\u201cEl excepcional posicionamiento de Nubank pone de manifiesto el creciente poder de las marcas bancarias nativas digitales, no solo en Brasil sino tambi\u00e9n a nivel global. Un fuerte capital de marca, la innovaci\u00f3n y la confianza del cliente est\u00e1n demostrando ser decisivos para generar valor a largo plazo en un mercado cada vez m\u00e1s competitivo y din\u00e1mico\u201d, coment\u00f3 Eduardo Chaves, Managing Director de Brand Finance para Brasil.<\/p>\n\n\n\n<p><strong>Metodolog\u00eda<\/strong><br>La Fortaleza de Marca se mide mediante el Brand Strength Index (BSI), una puntuaci\u00f3n de 0 a 100 que eval\u00faa la inversi\u00f3n en marketing, el capital con los grupos de inter\u00e9s y el rendimiento empresarial. Conforme a la norma ISO 20671, esta puntuaci\u00f3n determina el rendimiento relativo de una marca y asigna una calificaci\u00f3n correspondiente de hasta AAA+, similar a una calificaci\u00f3n crediticia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nubank se ha convertido en la cuarta marca bancaria m\u00e1s fuerte a nivel mundial y en la m\u00e1s fuerte entre los neobancos, seg\u00fan Brand Finance<\/p>\n","protected":false},"author":249510384,"featured_media":20137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[270],"class_list":["post-23742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compania","tag-premios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nubank es la cuarta marca bancaria m\u00e1s fuerte 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