{"id":23787,"date":"2026-03-11T09:00:00","date_gmt":"2026-03-11T12:00:00","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=23787"},"modified":"2026-03-20T16:37:21","modified_gmt":"2026-03-20T19:37:21","slug":"nubank-invierte-en-la-globalizacion-de-su-marca-para-respaldar-su-expansion-internacional","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/compania\/nubank-invierte-en-la-globalizacion-de-su-marca-para-respaldar-su-expansion-internacional\/","title":{"rendered":"Nubank invierte en la globalizaci\u00f3n de su marca para respaldar su expansi\u00f3n internacional"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>S\u00e3o Paulo, 11 de marzo de 2026 \u2014<\/strong> Nubank est\u00e1 invirtiendo en expandir la fuerza de su marca hacia nuevos territorios. Las recientes alianzas con el <a href=\"https:\/\/international.nubank.com.br\/es\/compania\/nu-e-inter-miami-cf-anuncian-alianza-plurianual\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inter Miami CF<\/a> y <a href=\"https:\/\/international.nubank.com.br\/es\/compania\/nu-y-mercedes-amg-petronas-f1-team-anuncian-alianza-global-a-largo-plazo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mercedes-AMG PETRONAS F1 Team<\/a> son los mayores ejemplos de esta estrategia, que busca construir una conexi\u00f3n y familiaridad globales con la marca, tanto entre clientes actuales como potenciales.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cristina Junqueira, cofundadora de Nubank y CEO de Nu en EE. UU., detalla estas inversiones en <a href=\"https:\/\/www.youtube.com\/watch?v=bkP6cTpR1f8\" target=\"_blank\" rel=\"noreferrer noopener\">un nuevo episodio de Nu Videocast<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Destaca que Nubank ya ha sido reconocida como <a href=\"https:\/\/international.nubank.com.br\/es\/compania\/nubank-es-una-de-las-mejores-marcas-en-brasil-segun-time\/\" target=\"_blank\" rel=\"noreferrer noopener\">la mejor marca<\/a> y <a href=\"https:\/\/international.nubank.com.br\/es\/compania\/nubank-es-la-marca-bancaria-mas-fuerte-de-brasil-segun-brand-finance\/\" target=\"_blank\" rel=\"noreferrer noopener\">la m\u00e1s fuerte<\/a> de Brasil en la categor\u00eda bancaria, adem\u00e1s de ser una de <a href=\"https:\/\/international.nubank.com.br\/es\/compania\/nubank-se-destaca-entre-las-marcas-mas-valiosas-de-brasil-segun-el-ranking-de-interbrand\/\" target=\"_blank\" rel=\"noreferrer noopener\">las m\u00e1s valiosas del pa\u00eds<\/a> en todos los segmentos. Como resultado, ha atra\u00eddo a m\u00e1s de 113 millones de clientes en Brasil y hoy es la instituci\u00f3n financiera privada m\u00e1s grande del pa\u00eds, seg\u00fan el Banco Central.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cEstamos compitiendo con marcas que existen desde hace d\u00e9cadas; algunas, desde hace m\u00e1s de 100 a\u00f1os. Y, de repente, nos hemos vuelto tan valiosas como ellas\u201d, <\/em>comenta la cofundadora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En M\u00e9xico, el crecimiento es a\u00fan m\u00e1s acelerado y ha contribuido a cambiar los h\u00e1bitos de una poblaci\u00f3n que a\u00fan se muestra reacia a digitalizar sus finanzas. En Colombia, Nu cuenta con la cuenta y la tarjeta de cr\u00e9dito m\u00e1s queridas por el p\u00fablico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Expansi\u00f3n hacia los EE. UU.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nubank ya recibi\u00f3 la aprobaci\u00f3n condicional de la Oficina del Controlador de la Moneda (OCC, por sus siglas en ingl\u00e9s) para establecer un banco nacional en los Estados Unidos, lo cual se espera que ocurra en un plazo de 18 meses. La estrategia adoptada prioriza generar valor para el p\u00fablico en los espacios que ya son de su inter\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cNo se trata de hacer m\u00e1s ruido o de disputarse la atenci\u00f3n. Se trata de encontrar a las personas donde ellas quieren estar y ofrecerles algo en lo que tengan un inter\u00e9s genuino\u201d, <\/em>afirma Cristina.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El producto y la experiencia siguen en el centro<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los esfuerzos de marketing pagado no sustituyen la l\u00f3gica hist\u00f3rica de crecimiento org\u00e1nico que gu\u00eda a la compa\u00f1\u00eda. Al lanzar productos en nuevos mercados, Nubank espera que el \u00abboca a boca\u00bb siga liderando la adquisici\u00f3n de clientes y que la fidelizaci\u00f3n se logre a trav\u00e9s de la calidad de sus productos y servicios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAl final del d\u00eda, todo se reduce a un buen producto, una experiencia bien ejecutada y la confianza. La marca es consecuencia de eso. Siempre hemos cre\u00eddo que un cliente satisfecho es la mejor forma de crecimiento\u201d, concluye la ejecutiva.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nu Videocast | Cristina Junqueira | Building a Global Brand | Marca Global\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bkP6cTpR1f8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Nu Videocast | Cristina Junqueira | Building a Global Brand | Marca Global\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6PFZqWJ3pyrNWmcPl0K4Jn\/video?si=zNbcQb0MRoOIxtls6CJXtQ&amp;nd=1&amp;dlsi=82c8b0ecde2b400b&amp;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La estrategia busca generar confianza y familiaridad en mercados competitivos como Estados Unidos, al tiempo que estrecha el v\u00ednculo con sus clientes actuales.<\/p>\n","protected":false},"author":249510401,"featured_media":23780,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_wpcom_ai_launchpad_first_post":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[68],"tags":[544,773618831,708],"class_list":["post-23787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compania","tag-impacto-es","tag-nu-eeuu","tag-nu-videocast-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nubank invierte en la globalizaci\u00f3n de su marca para respaldar su expansi\u00f3n internacional<\/title>\n<meta name=\"description\" content=\"La estrategia busca generar confianza y familiaridad en mercados competitivos como Estados Unidos, al tiempo que estrecha el v\u00ednculo con sus clientes actuales.\" 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