{"id":23879,"date":"2026-03-18T18:04:55","date_gmt":"2026-03-18T21:04:55","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=23879"},"modified":"2026-03-18T18:31:35","modified_gmt":"2026-03-18T21:31:35","slug":"nu-mexico-celebra-su-7mo-aniversario-con-erika-buenfil-y-una-lluvia-de-bendiciones-moradas","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/clientes\/nu-mexico-celebra-su-7mo-aniversario-con-erika-buenfil-y-una-lluvia-de-bendiciones-moradas\/","title":{"rendered":"Nu M\u00e9xico celebra su 7mo Aniversario con Erika Buenfil y una lluvia de \u00abBendiciones Moradas\u00bb\u00a0\u00a0"},"content":{"rendered":"\n<p><strong>Ciudad de M\u00e9xico, 18 de marzo de 2026<\/strong> \u2013 Justo cuando las jacarandas comienzan a pintar de morado las calles de la capital, Nu, una de las plataformas de servicios financieros digitales m\u00e1s grandes del mundo, celebra su s\u00e9ptimo aniversario con una explosi\u00f3n de color y creatividad. La empresa, que ya cuenta con m\u00e1s de 14 millones de clientes en M\u00e9xico, lanza la campa\u00f1a \u00abBendiciones Moradas\u00bb de la mano de la \u00abReina de las Redes\u00bb, Erika Buenfil, para festejar que, al igual que las jacarandas, busca pintar de morado todas las conversaciones de M\u00e9xico.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/ERIKA-BUENFIL-1-2-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-23910\" style=\"width:552px;height:auto\" srcset=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/ERIKA-BUENFIL-1-2-1-1024x1024.jpg 1024w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/ERIKA-BUENFIL-1-2-1-300x300.jpg 300w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/ERIKA-BUENFIL-1-2-1-150x150.jpg?crop=1 150w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/ERIKA-BUENFIL-1-2-1-768x768.jpg 768w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/ERIKA-BUENFIL-1-2-1-1200x1200.jpg?crop=1 1200w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/ERIKA-BUENFIL-1-2-1-800x800.jpg?crop=1 800w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/ERIKA-BUENFIL-1-2-1-600x600.jpg?crop=1 600w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/ERIKA-BUENFIL-1-2-1-400x400.jpg?crop=1 400w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/ERIKA-BUENFIL-1-2-1-200x200.jpg?crop=1 200w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/ERIKA-BUENFIL-1-2-1.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Inspirada en esos entra\u00f1ables mensajes de \u00abbendiciones\u00bb que nuestras t\u00edas comparten con cari\u00f1o por WhatsApp, Nu ha creado una campa\u00f1a que promete llenar los chats de M\u00e9xico con jacarandas digitales. Se trata de los primeros stickers y gifs de jacarandas que llevar\u00e1n el esp\u00edritu primaveral m\u00e1s all\u00e1 de la Ciudad de M\u00e9xico, transformando la comunicaci\u00f3n digital con un toque de magia morada.&nbsp;<\/p>\n\n\n\n<p>Para esta misi\u00f3n, Nu ha encontrado en Erika Buenfil a la c\u00f3mplice ideal. Su autenticidad inconfundible, su habilidad para conectar con generaciones enteras y su profundo conocimiento del mundo digital, la convierten en la curadora estrella de estas \u00abBendiciones Moradas\u00bb.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Con esta iniciativa, Nu quiere que el morado ya no sea solo el color de la primavera, sino el s\u00edmbolo de una revoluci\u00f3n financiera. Una que ha hecho las finanzas m\u00e1s simples, accesibles y, sobre todo, que ha dado a millones de mexicanos la confianza y la libertad de manejar su dinero con su propio estilo.<br><br><\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls src=\"https:\/\/videos.files.wordpress.com\/dQbcpEiH\/nu_jacarandas.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Presentan la nueva era de las jacarandas digitales<\/p>\n","protected":false},"author":60,"featured_media":14890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[588,622],"class_list":["post-23879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes","tag-marketing-es","tag-nu-mexico-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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