{"id":24731,"date":"2026-05-14T10:34:24","date_gmt":"2026-05-14T13:34:24","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=24731"},"modified":"2026-05-20T09:24:09","modified_gmt":"2026-05-20T12:24:09","slug":"nu-empresas-lanza-campana-con-lazaro-ramos","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/compania\/nu-empresas-lanza-campana-con-lazaro-ramos\/","title":{"rendered":"Nu Empresas lanza campa\u00f1a con L\u00e1zaro Ramos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>S\u00e3o Paulo, 14 de mayo de 2026 \u2014 <\/strong>Nubank, una de las mayores plataformas de servicios financieros digitales del mundo, inicia una nueva fase de comunicaci\u00f3n para Nu Empresas con el lanzamiento de la campa\u00f1a \u201cL\u00e1zaro e seus ramos\u201d, protagonizada por L\u00e1zaro Ramos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/05\/NUBANK_LAZARO_0274-1024x683.jpg\" alt=\"\" class=\"wp-image-24591\" srcset=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/05\/NUBANK_LAZARO_0274-1024x683.jpg 1024w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/05\/NUBANK_LAZARO_0274-300x200.jpg 300w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/05\/NUBANK_LAZARO_0274-768x512.jpg 768w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/05\/NUBANK_LAZARO_0274-1536x1025.jpg 1536w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/05\/NUBANK_LAZARO_0274-2048x1366.jpg 2048w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/05\/NUBANK_LAZARO_0274-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La campa\u00f1a, derivada de un juego de palabras entre el mundo empresarial y el apellido del artista (\u00abRamos\u00bb, que significa ramas o ramos en portugu\u00e9s), presenta al emprendedor como un gestor vers\u00e1til, involucrado en diversos negocios, para representar la diversidad de la jornada emprendedora en Brasil y mostrar c\u00f3mo Nu Empresas ofrece soluciones confiables para distintos tipos de negocios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCon Nu Empresas, queremos mostrar que la experiencia confiable y descomplicada ya reconocida en Nubank tambi\u00e9n est\u00e1 disponible para quienes emprenden, ya sea para organizar la rutina financiera, gestionar la caja o acceder a cr\u00e9dito de forma responsable\u201d, afirma Juliana Roschel, vicepresidenta de Marketing y Growth de Nubank. \u00abContar con una figura como L\u00e1zaro Ramos es muy estrat\u00e9gico para hablar con nuestro p\u00fablico porque, adem\u00e1s de ser un artista incre\u00edble, es un emprendedor. \u00c9l entiende los dolores y las alegr\u00edas de tener una empresa, y ese perfil le permite conectarse verdaderamente con nuestros clientes\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ecosistema de comunicaci\u00f3n y contenido<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La acci\u00f3n con L\u00e1zaro Ramos se desarrollar\u00e1 durante el a\u00f1o en un ecosistema de comunicaci\u00f3n que incluye activaciones en medios pagos, canales propietarios y distribuci\u00f3n en OOH (publicidad exterior).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para complementar la estrategia a lo largo del a\u00f1o, y mostrar c\u00f3mo sus soluciones financieras se adaptan al d\u00eda a d\u00eda de los m\u00e1s diversos negocios, Nu Empresas contar\u00e1 adem\u00e1s con influenciadores de segmentos variados \u2014comercio minorista, tecnolog\u00eda, servicios y econom\u00eda creativa\u2014, adem\u00e1s de una alianza de contenido con canales de gran alcance como GloboNews, Sportv, Multishow y GloboPlay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/05\/NUBANK_LAZARO_0539-1024x683.jpg\" alt=\"\" class=\"wp-image-24594\" srcset=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/05\/NUBANK_LAZARO_0539-1024x683.jpg 1024w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/05\/NUBANK_LAZARO_0539-300x200.jpg 300w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/05\/NUBANK_LAZARO_0539-768x512.jpg 768w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/05\/NUBANK_LAZARO_0539-1536x1025.jpg 1536w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/05\/NUBANK_LAZARO_0539-2048x1366.jpg 2048w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/05\/NUBANK_LAZARO_0539-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a refuerza el desempe\u00f1o de Nubank en el segmento empresarial y est\u00e1 protagonizada por el actor y empresario.<\/p>\n","protected":false},"author":249510401,"featured_media":24591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[514,582],"class_list":["post-24731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compania","tag-nu-brasil","tag-pj-pymes-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nu Empresas lanza campa\u00f1a con L\u00e1zaro Ramos<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a refuerza el desempe\u00f1o de Nubank en el segmento empresarial y est\u00e1 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