{"id":24879,"date":"2026-05-26T14:01:34","date_gmt":"2026-05-26T17:01:34","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=24879"},"modified":"2026-05-26T14:07:09","modified_gmt":"2026-05-26T17:07:09","slug":"nu-colombia-cumple-cinco-anos-con-5-millones-de-clientes-y-consolida-su-apuesta-de-largo-plazo-por-el-pais","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/compania\/nu-colombia-cumple-cinco-anos-con-5-millones-de-clientes-y-consolida-su-apuesta-de-largo-plazo-por-el-pais\/","title":{"rendered":"Nu Colombia cumple cinco a\u00f1os con 5 millones de clientes y consolida su apuesta de largo plazo por el pa\u00eds"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Bogot\u00e1, 23 de mayo de 2026<\/strong> &#8211; Nu Colombia anunci\u00f3 hoy que ha alcanzado 5 millones de clientes en el pa\u00eds y que planea invertir aproximadamente $473 mil millones de pesos en 2026. El anuncio coincide con el quinto aniversario del inicio de operaciones de la compa\u00f1\u00eda a nivel local y reafirma el compromiso de largo plazo de Nu con la inclusi\u00f3n, la competencia y la modernizaci\u00f3n del sistema financiero colombiano.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cinco a\u00f1os de transformaci\u00f3n financiera<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nu Colombia empez\u00f3 a operar en 2021 con una tarjeta de cr\u00e9dito como primer producto, en un pa\u00eds donde alrededor del 65% de la poblaci\u00f3n no ten\u00eda acceso al cr\u00e9dito formal. En estos cinco a\u00f1os, la compa\u00f1\u00eda ha sido la primera tarjeta de cr\u00e9dito en la vida de cerca de 1 mill\u00f3n de colombianos, hoy atiende a 5 millones de personas \u2014cerca del 15% de adultos del pa\u00eds\u2014 y tiene presencia en el 100% de los departamentos y en m\u00e1s del 95% de los municipios, gracias a su modelo 100% digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2024, Nu lanz\u00f3 la Cuenta de ahorros con Cajitas, cambiando la forma en que los colombianos organizan y hacen crecer su dinero y en 2025 expandi\u00f3 su portafolio con productos de acceso a cr\u00e9dito.\u00a0 A principios de 2026, Nu super\u00f3 los 10 billones de pesos en dep\u00f3sitos entre cuentas y CDTs, se consolid\u00f3 entre las cinco instituciones financieras m\u00e1s grandes del pa\u00eds\u00a0 y ha entregado m\u00e1s de 1.1 billones en rentabilidad a sus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cCinco millones de personas en Colombia han elegido Nu. Estas son 5 millones de razones para seguir desarrollando productos que mejoren la relaci\u00f3n financiera de las personas con sus finanzas. Nos llena de felicidad, adem\u00e1s, que cerca de 1 mill\u00f3n de colombianos recibieron la primera tarjeta de cr\u00e9dito de su vida, con Nu. Nuestro prop\u00f3sito seguir\u00e1 enfocado en generar inclusi\u00f3n financiera y promover la competencia\u201d <\/em>afirm\u00f3 Marcela Torres, gerente general de Nu Colombia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una apuesta de inversi\u00f3n y crecimiento<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El crecimiento de Nu en Colombia se sostiene sobre una inversi\u00f3n continua y de largo plazo. Entre 2024 y 2026, la compa\u00f1\u00eda ha invertido cientos de millones de d\u00f3lares en el pa\u00eds, destinados a tecnolog\u00eda, talento, productos y expansi\u00f3n de su plataforma.<br><br>La inversi\u00f3n anunciada para 2026, de m\u00e1s de $473 mil millones de pesos, reafirma a Colombia como una apuesta de largo plazo para Nu y acompa\u00f1a una operaci\u00f3n que ha ganado escala, profundidad y relevancia en el pa\u00eds a gran velocidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un portafolio que creci\u00f3 con las necesidades de los colombianos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lo que empez\u00f3 con una sola tarjeta de cr\u00e9dito es hoy un portafolio completo y en expansi\u00f3n, dise\u00f1ado para acompa\u00f1ar a las personas en todas las etapas de su vida financiera:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tres opciones de tarjeta de cr\u00e9dito (Morada, NuControl y Abrecaminos \u2014esta \u00faltima dise\u00f1ada para incluir a quienes la banca tradicional suele rechazar).<\/li>\n\n\n\n<li>Cuenta Nu con Cajitas.<\/li>\n\n\n\n<li>Nueve opciones de CDT.<\/li>\n\n\n\n<li>Dos tipos de pr\u00e9stamos personales, que ampl\u00edan el acceso al cr\u00e9dito formal con condiciones claras y transparentes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La llegada de Nu tambi\u00e9n aceler\u00f3 un cambio estructural en el mercado: antes de 2021 poco se hablaba de cuentas remuneradas ni de transferencias gratuitas e inmediatas en Colombia; hoy son tendencia en el sector. La competencia se tradujo en mejores opciones para todas las personas, no solo para los clientes de Nu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cTenemos apuestas de largo en Colombia y seguiremos invirtiendo para ampliar el portafolio que nos permita abrirle la puerta a m\u00e1s colombianos. Adem\u00e1s, seguiremos impulsando iniciativas de sector para que sea cada vez m\u00e1s moderno, competitivo e incluyente\u201d <\/em>afirm\u00f3 Marcela Torres.<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda celebra 5 a\u00f1os de operaci\u00f3n en Colombia con 5 millones de clientes, m\u00e1s de 10 billones de pesos en dep\u00f3sitos, cerca de 1 mill\u00f3n de personas con su primera tarjeta de cr\u00e9dito<\/p>\n","protected":false},"author":13,"featured_media":22488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"[]","jetpack_post_was_ever_published":false},"categories":[68],"tags":[544,90],"class_list":["post-24879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compania","tag-impacto-es","tag-nu-colombia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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