{"id":9543,"date":"2023-07-11T12:41:23","date_gmt":"2023-07-11T15:41:23","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=9543"},"modified":"2023-07-17T16:00:14","modified_gmt":"2023-07-17T19:00:14","slug":"ebanx-y-nubank-se-unen-para-impulsar-nupay-en-el-comercio-digital-transfronterizo-de-america-latina","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/es\/clientes\/ebanx-y-nubank-se-unen-para-impulsar-nupay-en-el-comercio-digital-transfronterizo-de-america-latina\/","title":{"rendered":"EBANX y Nubank se unen para impulsar NuPay en el comercio digital transfronterizo de Am\u00e9rica Latina"},"content":{"rendered":"\n

Sao Paulo, 11 de julio de 2023<\/strong> – EBANX, una fintech global especializada en pagos para mercados emergentes, y Nubank, una de las mayores plataformas digitales de servicios financieros del mundo, anunciaron hoy una asociaci\u00f3n para ofrecer un m\u00e9todo de pago alternativo para compras internacionales: NuPay, desarrollado por Nubank. La asociaci\u00f3n permitir\u00e1 que m\u00e1s de 1,600 comerciantes globales de EBANX ofrezcan NuPay como m\u00e9todo de pago para sus clientes.<\/p>\n\n\n\n

Disponible para m\u00e1s de 75 millones de clientes de Nubank en Brasil, NuPay ofrece una experiencia de pago m\u00e1s r\u00e1pida y conveniente. Al elegir NuPay al momento de pagar, el cliente es redirigido a la aplicaci\u00f3n del banco para completar la compra, sin tener que proporcionar los datos de la tarjeta de cr\u00e9dito cada vez que realice una nueva compra en el sitio web o en la aplicaci\u00f3n de la tienda. El m\u00e9todo de pago tambi\u00e9n permite pagar las compras en hasta 12 cuotas.<\/p>\n\n\n\n

\u00abLa asociaci\u00f3n de EBANX con Nubank brinda y ampl\u00eda el acceso de millones de brasile\u00f1os a la econom\u00eda digital global al permitir que las empresas internacionales ofrezcan a sus clientes en Brasil una experiencia de pago segura y sin problemas para compras internacionales directamente a trav\u00e9s de la aplicaci\u00f3n bancaria que estos consumidores ya conocen y en la que conf\u00edan\u00bb, dijo Erika Daguani, VP de Productos de EBANX.<\/p>\n\n\n\n

\u00abA trav\u00e9s de esta integraci\u00f3n, las grandes marcas globales podr\u00e1n ofrecer este m\u00e9todo de pago a sus consumidores en Brasil, ampliando la oportunidad de adoptar NuPay como m\u00e9todo de pago recurrente y autom\u00e1tico en otros servicios en l\u00ednea, como los que requieren una suscripci\u00f3n\u00bb, dijo Livia Chanes, l\u00edder de las operaciones de Nubank en Brasil.<\/p>\n\n\n\n

Con NuPay, Nubank ofrece, seg\u00fan el perfil del usuario y su historial crediticio, l\u00edneas con l\u00edmites adicionales para diversas compras. De esta manera, el usuario puede comprar productos o servicios en comercios que ofrezcan esta opci\u00f3n de pago sin utilizar el l\u00edmite de su tarjeta de cr\u00e9dito.<\/p>\n\n\n\n

Pagos localizados para abordar el comercio digital en Am\u00e9rica Latina<\/strong><\/h2>\n\n\n\n

Am\u00e9rica Latina es un mercado en l\u00ednea en hipercrecimiento, con verticales digitales como SaaS\/cloud, anuncios digitales y venta minorista en l\u00ednea que crecen mucho m\u00e1s r\u00e1pido que el promedio mundial, con CAGRs del 28%, 25% y 19%, respectivamente, hasta 2026, seg\u00fan el an\u00e1lisis de datos de EBANX.<\/p>\n\n\n\n

El auge del comercio digital ha tra\u00eddo nuevos desaf\u00edos de pago y la urgencia de estrategias de pago localizadas, ya que la poblaci\u00f3n de la regi\u00f3n utiliza ampliamente m\u00e9todos de pago alternativos a las tarjetas de cr\u00e9dito y d\u00e9bito. Los pagos alternativos ya representan el 39% del volumen total de comercio digital en la regi\u00f3n.<\/p>\n\n\n\n

\u00abAm\u00e9rica Latina es uno de los mercados digitales de m\u00e1s r\u00e1pido crecimiento en el mundo, un crisol de oportunidades para todas las verticales digitales, desde el comercio minorista hasta el mercado SaaS\/cloud. Y la forma m\u00e1s eficiente de abordar estas oportunidades es a trav\u00e9s de una estrategia de pagos localizada y diversificada, adaptada a las necesidades y preferencias de la regi\u00f3n\u00bb, agreg\u00f3 Daguani.<\/p>\n","protected":false},"excerpt":{"rendered":"

Una alianza estrat\u00e9gica entre las dos empresas brasile\u00f1as le permitir\u00e1 a los comerciantes globales ofrecer un m\u00e9todo de pago creado por el banco digital, ampliando el acceso para millones de consumidores latinoamericanos al comercio digital global…<\/p>\n","protected":false},"author":13,"featured_media":9854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[69],"tags":[],"class_list":["post-9543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes"],"acf":[],"yoast_head":"\nEBANX y Nubank se unen para impulsar NuPay en el comercio digital transfronterizo de Am\u00e9rica Latina - Nu International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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