{"id":12022,"date":"2024-02-19T12:52:08","date_gmt":"2024-02-19T15:52:08","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=12022"},"modified":"2026-04-06T14:05:23","modified_gmt":"2026-04-06T17:05:23","slug":"nubank-e-leslie-david-baker-se-unem-para-simplificar-a-vida-financeira-do-ator","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/pt-br\/consumidores\/nubank-e-leslie-david-baker-se-unem-para-simplificar-a-vida-financeira-do-ator\/","title":{"rendered":"Nubank e Leslie David Baker se unem para simplificar a vida financeira do ator"},"content":{"rendered":"\n<p><strong>S\u00e3o Paulo, 19 de fevereiro de 2024 &#8211;<\/strong> Imagine o cen\u00e1rio: uma estrela internacional chega ao Brasil e decide abrir seu pr\u00f3prio neg\u00f3cio, mas precisa de solu\u00e7\u00f5es financeiras simples, para que n\u00e3o precise se preocupar com burocracias e processos longos. Esse \u00e9 o gancho da mais nova campanha do Nubank, protagonizada pelo ator Leslie David Baker. O curta-metragem de com\u00e9dia de sete minutos mostra a busca de equil\u00edbrio do artista entre organizar sua vida financeira e viver os prazeres do dia a dia com apoio do Nubank.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Planos no Papel | Filme Completo | Nubank &amp; Leslie David Baker\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NPXDPygEQYs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Planos no Papel: A hist\u00f3ria<\/strong><\/h2>\n\n\n\n<p>O astro Leslie, um ator aposentado, veio passar o fim de ano no Brasil e se encantou pelo pa\u00eds. Agora, decidido a ficar, ele precisa enfrentar o caos de reorganizar suas finan\u00e7as, considerando todos os gastos e contas a pagar. \u00c9 a\u00ed que ele se apaixona pelos servi\u00e7os do Nu.&nbsp;<\/p>\n\n\n\n<p>\u00c0 medida que Leslie utiliza os produtos do Nubank &#8211; com todas as suas facilidades &#8211; ele escapa do caos e reencontra a paz t\u00e3o desejada. Mas, se antes o problema era o trabalho estressante, agora o t\u00e9dio da aposentadoria tamb\u00e9m come\u00e7a a surgir. \u00c9 a\u00ed que ele tem uma nova ideia. Com o Nubank, ele pode alcan\u00e7ar o equil\u00edbrio perfeito: trabalhar de forma leve, resolver rapidamente as quest\u00f5es burocr\u00e1ticas e aproveitar as partes boas do trabalho, al\u00e9m de ter tempo livre para desfrutar a vida. E assim, ele realizar\u00e1 o sonho de abrir sua pr\u00f3pria papelaria &#8211; a Planos no Papel.<\/p>\n\n\n\n<p>&#8220;Como parte de nossa estrat\u00e9gia de colocar o cliente no centro de todas as nossas decis\u00f5es, idealizamos uma campanha que re\u00fane o melhor de nossos produtos para pessoa f\u00edsica e jur\u00eddica, contextualizados na hist\u00f3ria do filme. E, para dar vida a esse enredo, ningu\u00e9m melhor que um astro super carism\u00e1tico e conhecido dos brasileiros, como o Leslie. O nosso objetivo \u00e9 mostrar como o Nubank pode facilitar a vida das pessoas, ao deixar a complexidade de lado e oferecer servi\u00e7os simples para devolver um tempo precioso e permiti-las focar no que realmente importa: seus planos e vida pessoal&#8221;, afirma Juliana Roschel, diretora de marketing do Nubank.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bastidores<\/strong><\/h2>\n\n\n\n<p>Essa \u00e9 a primeira vez que o Nubank traz um ator norte-americano em uma a\u00e7\u00e3o de marketing 360 da marca. O curta conta com dire\u00e7\u00e3o de Rodrigo Saavedra e produ\u00e7\u00e3o da Immigrant Studio.&nbsp; A estrat\u00e9gia de m\u00eddia da campanha inclui m\u00eddias digitais, <em>out of home<\/em> e influenciadores. Para as redes sociais, a marca tamb\u00e9m preparou conte\u00fados exclusivos com o astro americano, por meio de cortes, memes e um game desenvolvido exclusivamente para o Tik Tok.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Experi\u00eancia imersiva<\/strong><\/h2>\n\n\n\n<p>Para al\u00e9m do filme, o Nubank tamb\u00e9m preparou uma surpresa para os f\u00e3s do ator e o p\u00fablico em geral, que ter\u00e3o a oportunidade de uma experi\u00eancia imersiva em S\u00e3o Paulo, a partir do dia 02 de mar\u00e7o. Em breve, a marca deve divulgar mais informa\u00e7\u00f5es.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No filme in\u00e9dito, o ator vive no Brasil e torna-se cliente do Nu<\/p>\n","protected":false},"author":13,"featured_media":12025,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[587,189],"class_list":["post-12022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumidores","tag-marketing-pt-br","tag-nubank-brasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nu e Leslie Baker se unem para simplificar a vida financeira do ator<\/title>\n<meta name=\"description\" content=\"Pela primeira vez, a marca lan\u00e7a uma campanha com um astro internacional; No filme in\u00e9dito, o ator vive no Brasil e torna-se cliente do Nu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/international.nubank.com.br\/pt-br\/consumidores\/nubank-e-leslie-david-baker-se-unem-para-simplificar-a-vida-financeira-do-ator\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nu e Leslie Baker se unem para simplificar a vida financeira do ator\" \/>\n<meta property=\"og:description\" content=\"Pela primeira vez, a marca lan\u00e7a uma campanha com um astro internacional; 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