{"id":12285,"date":"2024-03-08T12:06:33","date_gmt":"2024-03-08T15:06:33","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=12285"},"modified":"2026-04-06T14:03:35","modified_gmt":"2026-04-06T17:03:35","slug":"pesquisa-nubank-revela-aumento-de-mulheres-investidoras","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/pt-br\/consumidores\/pesquisa-nubank-revela-aumento-de-mulheres-investidoras\/","title":{"rendered":"Cresce o n\u00famero de mulheres investidoras no aplicativo do Nubank"},"content":{"rendered":"\n<p><strong>Brasil, 08 de mar\u00e7o de 2024 <\/strong>\u2013 Os \u00faltimos dados do IBGE, divulgados em 2022, revelam que, atualmente, mais de 48% dos lares brasileiros t\u00eam mulheres como as principais respons\u00e1veis pelo sustento da casa e dos filhos. Esse protagonismo tamb\u00e9m est\u00e1 ganhando for\u00e7a no mercado de investimentos no Brasil, de acordo com levantamento do Nubank, uma das maiores plataformas de servi\u00e7os financeiros digitais do mundo.\u00a0<\/p>\n\n\n\n<p>A an\u00e1lise da base de investidores do Nubank, realizada entre 2023 e fevereiro de 2024, revela que, dos investidores com g\u00eanero declarado e valores aplicados superiores a R$100, as mulheres representam a maioria, com 51%, enquanto os homens representam cerca de 49%. J\u00e1 em rela\u00e7\u00e3o ao volume investido, os clientes que se declaram homens respondem por 62% e mulheres por 38% &#8211; participa\u00e7\u00e3o que tem crescido ano a ano e que em janeiro de 2023 era 34%.<\/p>\n\n\n\n<p>Livia Chanes, CEO do Nubank no Brasil, fala sobre essa jornada feminina no mercado de investimentos. &#8220;Desde a nossa funda\u00e7\u00e3o, um dos valores do Nubank \u00e9 desburocratizar o acesso aos servi\u00e7os financeiros de qualidade, facilitando a vida dos nossos clientes.&nbsp; Fizemos o mesmo em investimentos, ao criar solu\u00e7\u00f5es intuitivas e eficientes para que todos pudessem iniciar a constru\u00e7\u00e3o do seu patrim\u00f4nio. Fico feliz em ver o aumento de mulheres buscando sua independ\u00eancia financeira e por escolherem o Nu para ser a porta de entrada nesse mundo&#8221;, diz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O perfil da mulher investidora<\/strong><\/h2>\n\n\n\n<p>Os dados observados no Nu refletem tamb\u00e9m uma evolu\u00e7\u00e3o no mercado. De acordo com um levantamento da B3, o n\u00famero de mulheres investidoras saltou 118% nos \u00faltimos anos. Em 2002, elas eram de 15.030 na Bolsa de Valores; j\u00e1 em 2021, esse n\u00famero atingiu a marca hist\u00f3rica de 1 milh\u00e3o de CPFs.&nbsp;<\/p>\n\n\n\n<p>Mesmo com esse crescimento, ao analisar o perfil das investidoras do Nubank desde 2023, foi constatado que as mulheres ainda possuem portf\u00f3lio menor e um perfil mais cauteloso em compara\u00e7\u00e3o aos homens, o que \u00e9 esperado, considerando que muitas s\u00e3o novas entrantes nesse mercado, como demonstram os dados da B3. No Nu, cerca de 75% delas t\u00eam perfil conservador, enquanto apenas 35% dos homens se enquadram nesta categoria.<\/p>\n\n\n\n<p>Os n\u00fameros demonstram uma diferen\u00e7a de perfil significativa, evidenciando que mulheres preferem investimentos mais seguros e est\u00e1veis. A escolha pode ser motivada pelo desejo de preservar o patrim\u00f4nio, evitar riscos e, at\u00e9 mesmo, por muitas investidoras estarem iniciando sua jornada no mundo dos investimentos agora.<\/p>\n\n\n\n<p>&#8220;Como mulher, fico muito feliz ao perceber o quanto pudemos contribuir para o empoderamento das mulheres no mundo dos investimentos \u00e0 medida que criamos novas solu\u00e7\u00f5es e produtos transparentes, idealizados para dar autonomia e poder de escolha para cerca de 95 milh\u00f5es de clientes na Am\u00e9rica Latina&#8221;, ressalta Livia.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pela primeira vez, clientes mulheres assumem protagonismo em um setor tradicionalmente masculino <\/p>\n","protected":false},"author":1,"featured_media":12061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[118,189],"class_list":["post-12285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumidores","tag-investimentos","tag-nubank-brasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cresce o n\u00famero de mulheres investidoras no aplicativo do Nubank - Nu International<\/title>\n<meta name=\"description\" content=\"A an\u00e1lise revela que, dos investidores com g\u00eanero declarado e valores aplicados superiores a R$100, as mulheres representam a maioria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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