{"id":17909,"date":"2024-12-10T14:57:55","date_gmt":"2024-12-10T17:57:55","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=17909"},"modified":"2026-03-30T14:36:22","modified_gmt":"2026-03-30T17:36:22","slug":"pix-com-inteligencia-artificial-agora-no-app-e-whatsapp-do-nu","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/pt-br\/consumidores\/pix-com-inteligencia-artificial-agora-no-app-e-whatsapp-do-nu\/","title":{"rendered":"Pix com Intelig\u00eancia Artificial agora no App e WhatsApp do Nu"},"content":{"rendered":"\n<p><strong>S\u00e3o Paulo, 10 de dezembro de 2024<\/strong> \u2013 O Nubank est\u00e1 expandindo o Pix com uso de intelig\u00eancia artificial generativa dispon\u00edvel no aplicativo e via WhatsApp. Agora, mais clientes podem transferir dinheiro com mensagens de \u00e1udio, texto e imagem, garantindo praticidade, seguran\u00e7a e agilidade, al\u00e9m de uma experi\u00eancia mais fluida.&nbsp;<\/p>\n\n\n\n<p>O Pix com IA dentro do aplicativo do Nubank utiliza a tecnologia para agilizar o processamento, promovendo uma economia de at\u00e9 60% no tempo de transa\u00e7\u00e3o, sem comprometer a seguran\u00e7a, garantida pelos mecanismos de defesa do app. Para acessar a funcionalidade, o cliente deve acessar a \u00c1rea Pix, clicar na barra roxa no topo da tela e seguir as orienta\u00e7\u00f5es que s\u00e3o muito simples.&nbsp;<\/p>\n\n\n\n<p>No WhatsApp, a fun\u00e7\u00e3o tem sido testada por 2 milh\u00f5es de clientes desde outubro. O diferencial \u00e9 que as transa\u00e7\u00f5es podem ser realizadas diretamente no WhatsApp, dispensando a necessidade de abrir o app do Nubank, que s\u00f3 \u00e9 utilizado na etapa de ativa\u00e7\u00e3o. O processo de pagamento \u00e9 totalmente integrado e simples. Durante os testes, as transa\u00e7\u00f5es s\u00e3o limitadas a R$800, com um m\u00e1ximo di\u00e1rio de R$2.4 mil ou conforme o limite de Pix do usu\u00e1rio, prevalecendo o menor valor. Para usar essa fun\u00e7\u00e3o, o cliente clica em &#8220;Pix no WhatsApp&#8221; na \u00c1rea Pix do app do Nubank e \u00e9 direcionado automaticamente ao WhatsApp para interagir com a IA. Outra forma de acesso \u00e9 enviar uma mensagem para o n\u00famero (11) 5039 3944. O perfil exibido ser\u00e1 o do Nubank, com o selo de verifica\u00e7\u00e3o do WhatsApp, garantindo a autenticidade.<\/p>\n\n\n\n<p>Em ambas as vers\u00f5es, \u00e9 poss\u00edvel enviar Pix usando \u00e1udio, mensagem curta ou imagem com nome do destinat\u00e1rio e valor. As transfer\u00eancias s\u00e3o instant\u00e2neas e sem taxas. Como \u00e9 comum em tecnologias que envolvem intelig\u00eancia artificial generativa, h\u00e1 uma curva de aprendizagem da tecnologia conforme mais clientes utilizam. As funcionalidades tamb\u00e9m dever\u00e3o receber melhorias futuras, a partir de casos de uso j\u00e1 em testes, como o suporte para o Pix no Cr\u00e9dito, permitindo parcelamento usando Pix.<\/p>\n\n\n\n<p>Como ocorre em todo desenvolvimento de produto no Nu, a solu\u00e7\u00e3o passou por uma etapa de testes com uma pequena base de clientes para que fossem feitos os ajustes necess\u00e1rios antes de escalar para os demais usu\u00e1rios. Agora, com a adi\u00e7\u00e3o de milh\u00f5es de clientes, o processo de maturidade da IA ser\u00e1 ainda mais acelerado, dando continuidade ao processo de evolu\u00e7\u00e3o da plataforma.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Transa\u00e7\u00f5es seguras<\/strong><\/h2>\n\n\n\n<p>Ambas as solu\u00e7\u00f5es contam com tecnologia para preven\u00e7\u00e3o de fraudes <strong>e solicitar\u00e3o o PIN de seguran\u00e7a do usu\u00e1rio, com 4 d\u00edgitos<\/strong>. No Nubank, os clientes contam com as Defesas Inteligentes, um conjunto de solu\u00e7\u00f5es que os clientes n\u00e3o conseguem visualizar, mas que trabalham a todo o momento para proteg\u00ea-los. Desse modo, o Nubank \u00e9 capaz de antecipar poss\u00edveis ataques que nascem a partir da quebra de um padr\u00e3o. Al\u00e9m disso, todas as an\u00e1lises de risco que s\u00e3o feitas no app, tamb\u00e9m est\u00e3o presentes no WhatsApp. Para esta vers\u00e3o, o limite di\u00e1rio e por transa\u00e7\u00e3o de Pix tamb\u00e9m ser\u00e1 aplicado.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em testes desde agosto deste ano, mais clientes contar\u00e3o com novas experi\u00eancias ao usar o meio de pagamento pelo aplicativo ou pelo WhatsApp, podendo transacionar valores com mensagens de voz, texto ou imagem<\/p>\n","protected":false},"author":1,"featured_media":13650,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[189,556],"class_list":["post-17909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumidores","tag-nubank-brasil","tag-pix-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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