{"id":20539,"date":"2025-07-14T17:40:40","date_gmt":"2025-07-14T20:40:40","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=20539"},"modified":"2026-03-02T13:29:16","modified_gmt":"2026-03-02T16:29:16","slug":"experiencia-do-nu-com-pix-no-brasil-abre-caminho-para-a-revolucao-dos-pagamentos-instantaneos-na-colombia-com-o-bre-b","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/pt-br\/consumidores\/experiencia-do-nu-com-pix-no-brasil-abre-caminho-para-a-revolucao-dos-pagamentos-instantaneos-na-colombia-com-o-bre-b\/","title":{"rendered":"Experi\u00eancia do Nu com Pix no Brasil abre caminho para a revolu\u00e7\u00e3o dos pagamentos instant\u00e2neos na Col\u00f4mbia com o Bre-B"},"content":{"rendered":"\n

Bogot\u00e1, Col\u00f4mbia, 14 de Julho de 2025 \u2013<\/strong> A Col\u00f4mbia est\u00e1 se preparando para uma transforma\u00e7\u00e3o financeira sem precedentes com a chegada do Bre-B, o novo sistema de pagamentos instant\u00e2neos do Banco de la Rep\u00fablica que permitir\u00e1 transfer\u00eancias de dinheiro instant\u00e2neas, gratuitas e seguras entre qualquer institui\u00e7\u00e3o. O Nu Col\u00f4mbia se destaca como uma institui\u00e7\u00e3o-chave nessa revolu\u00e7\u00e3o, aproveitando sua experi\u00eancia com o Pix no Brasil.<\/p>\n\n\n\n

O Bre-B tem como objetivo derrubar barreiras, permitindo que o dinheiro chegue em segundos, e promove total interoperabilidade atrav\u00e9s do uso de “chaves”.<\/p>\n\n\n\n

Experi\u00eancia \u00fanica do Nu e prepara\u00e7\u00e3o para o Bre-B<\/strong><\/h2>\n\n\n\n

O Nu se preparou para a chegada do Bre-B com base em sua experi\u00eancia s\u00f3lida no Brasil, particularmente na implementa\u00e7\u00e3o e lideran\u00e7a do Pix, o sistema de pagamentos instant\u00e2neos do pa\u00eds.<\/p>\n\n\n\n

Nos \u00faltimos meses, os times de produto, engenharia, design e outras \u00e1reas colaboraram intensamente para desenvolver a melhor experi\u00eancia do Bre-B no mercado. Eles se concentraram nas necessidades dos clientes na Col\u00f4mbia, criando uma plataforma intuitiva e sem atritos. O objetivo foi garantir que a intera\u00e7\u00e3o com o Bre-B dentro do app seja fluida e segura, facilitando assim a movimenta\u00e7\u00e3o de dinheiro para os clientes.<\/p>\n\n\n\n

Tamb\u00e9m houve um esfor\u00e7o em rela\u00e7\u00e3o \u00e0 pedagogia das chaves, frente que continuar\u00e1 nos pr\u00f3ximos meses.<\/p>\n\n\n\n

Santiago Matamoros, Diretor de Produto do Nu Col\u00f4mbia, declara que \u201co lan\u00e7amento do Bre-B marca um momento decisivo para o pa\u00eds. Ele n\u00e3o \u00e9 apenas um novo sistema de pagamentos; \u00e9 a chegada do futuro das finan\u00e7as e uma mudan\u00e7a fundamental em dire\u00e7\u00e3o a um cen\u00e1rio financeiro mais transparente, eficiente e mais equitativo.\u201d Ele acrescenta: \u201cNossa experi\u00eancia no Nu, com clientes em 100% dos departamentos da Col\u00f4mbia e mais de 90% dos munic\u00edpios do pa\u00eds, nos ensinou que \u00e9 essencial desenvolver produtos digitais que s\u00e3o f\u00e1ceis de usar para qualquer pessoa com um celular e conex\u00e3o \u00e0 internet\u201d.<\/p>\n\n\n\n

Bre-B: A simplicidade das “Chaves”<\/strong><\/h2>\n\n\n\n

Com o Bre-B, as transfer\u00eancias s\u00e3o t\u00e3o simples quanto enviar uma mensagem. As “chaves” \u2013 como n\u00famero de celular, n\u00famero de identidade, endere\u00e7o de e-mail ou a Chave do Nu \u2013 permitir\u00e3o que os usu\u00e1rios identifiquem contas de destino sem a necessidade de memorizar n\u00fameros longos.<\/p>\n\n\n\n

Santiago Matamoros destaca: \u201cAgora, voc\u00ea s\u00f3 precisa que outras pessoas compartilhem sua chave, inserir no aplicativo do Nu, escolher o valor, confirmar com seu PIN, e pronto.\u201d Este sistema flex\u00edvel se adapta ao dia a dia dos usu\u00e1rios, tornando poss\u00edvel receber pagamentos de qualquer institui\u00e7\u00e3o.<\/p>\n\n\n\n

Experi\u00eancia pioneira do Nu com o Pix no Brasil fundamenta o Bre-B na Col\u00f4mbia<\/strong><\/h2>\n\n\n\n

A abordagem do Nu para o Bre-B n\u00e3o \u00e9 apenas te\u00f3rica; ela \u00e9 constru\u00edda a partir da experi\u00eancia pr\u00e1tica com o Pix no Brasil. Esse sistema de pagamentos instant\u00e2neos revolucionou o uso de dinheiro e impulsionou a inclus\u00e3o financeira no pa\u00eds, e o Nu tem sido uma figura central nessa transforma\u00e7\u00e3o.<\/p>\n\n\n\n

O Nubank, holding do Nu Col\u00f4mbia, \u00e9 um participante-chave no Pix, processando mais de 2 bilh\u00f5es de transa\u00e7\u00f5es Pix por m\u00eas, o que representa uma em cada tr\u00eas transa\u00e7\u00f5es no Brasil. Esse hist\u00f3rico proporcionou ao Nu insights importantes sobre a implementa\u00e7\u00e3o, facilidade de uso e impacto social de sistemas de pagamentos instant\u00e2neos em grande escala.<\/p>\n","protected":false},"excerpt":{"rendered":"

Novo sistema de pagamentos instant\u00e2neos permitir\u00e1 transfer\u00eancias de dinheiro instant\u00e2neas, gratuitas e seguras entre qualquer institui\u00e7\u00e3o<\/p>\n","protected":false},"author":13,"featured_media":20534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[92,556],"class_list":["post-20539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumidores","tag-nu-colombia-3","tag-pix-pt-br"],"acf":[],"yoast_head":"\nExperi\u00eancia do Nu com Pix \u00e9 aprendizado para Bre-B na Col\u00f4mbia<\/title>\n<meta name=\"description\" content=\"A Col\u00f4mbia est\u00e1 se preparando para a chegada do Bre-B, o novo sistema de pagamentos instant\u00e2neos do Banco de la Rep\u00fablica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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