{"id":21496,"date":"2025-10-09T15:00:16","date_gmt":"2025-10-09T18:00:16","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=21496"},"modified":"2026-03-02T11:40:51","modified_gmt":"2026-03-02T14:40:51","slug":"nubank-lidera-ranking-top-50-global-banking-brands-do-the-banker","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-lidera-ranking-top-50-global-banking-brands-do-the-banker\/","title":{"rendered":"Nubank lidera ranking Top 50 Global Banking Brands, do The Banker"},"content":{"rendered":"\n

S\u00e3o Paulo, 9 de outubro de 2025 \u2013<\/strong> O Nubank ocupa o primeiro lugar global<\/a> do Top 50 Global Banking Brands, estudo em parceria entre o The Banker, publica\u00e7\u00e3o sobre finan\u00e7as internacionais, que pertence ao jornal The Financial Times, e a consultoria Kantar BrandZ, empresa internacional de pesquisa de mercado. A pesquisa foi criada para identificar as institui\u00e7\u00f5es financeiras mais bem posicionadas para crescer no futuro, avaliando o brand equity, ou seja, a for\u00e7a da percep\u00e7\u00e3o do cliente e a probabilidade de ganhar participa\u00e7\u00e3o de mercado. A metodologia do estudo mostra que as marcas com um bom momento e com a confian\u00e7a do cliente est\u00e3o bem posicionadas para um aumento de valor no futuro. O Nu entrou nesse ranking pela primeira vez em 2021.<\/p>\n\n\n\n

A capacidade de se conectar com os clientes emocionalmente e atender \u00e0s suas necessidades pr\u00e1ticas s\u00e3o alguns dos principais ingredientes para o crescimento de uma marca. Para medir essa rela\u00e7\u00e3o, milhares de clientes em 26 mercados foram entrevistados sobre o qu\u00e3o significativa, diferente e relevante uma marca \u00e9. Embora oferecer um servi\u00e7o cont\u00ednuo e confi\u00e1vel seja considerado \u201cessencial\u201d, o estudo identificou que a capacidade de se diferenciar e construir uma conex\u00e3o emocional \u00e9 o que realmente se destaca. O ranking reflete a ess\u00eancia do Nubank: o amor pelo cliente e o objetivo de fazer com que ele se sinta fanaticamente apaixonado pela experi\u00eancia com a companhia.<\/p>\n\n\n\n

“O primeiro produto do Nubank foi um cart\u00e3o de cr\u00e9dito sem anuidade, gerenciado pelo app. Isso foi revolucion\u00e1rio em um mercado com alta exclus\u00e3o financeira, taxas alt\u00edssimas e muita burocracia”, disse Ellie Thorpe, diretora da Kantar, destacando a disrup\u00e7\u00e3o da empresa no mercado.<\/p>\n\n\n\n

Compromisso consistente com a experi\u00eancia do cliente<\/strong><\/h2>\n\n\n\n

A ess\u00eancia do Nubank est\u00e1 enraizada em seu compromisso com o cliente, uma prioridade que \u00e9 consistentemente validada pelos principais \u00edndices do setor. O Nu j\u00e1 recebeu o selo RA1000 do Reclame Aqui \u2013 o mais alto n\u00edvel de excel\u00eancia em atendimento ao cliente da principal plataforma de avalia\u00e7\u00e3o para os clientes no Brasil. Al\u00e9m disso, a empresa tem sido reconhecida pela qualidade do seu atendimento por oito anos consecutivos no Pr\u00eamio Reclame Aqui.<\/p>\n\n\n\n

Essa dedica\u00e7\u00e3o ao amor pelo cliente traz resultados concretos. De acordo com o Banco Central, o Nubank mant\u00e9m consistentemente a menor taxa de reclama\u00e7\u00f5es entre as 15 maiores institui\u00e7\u00f5es financeiras do Brasil, refor\u00e7ando sua reputa\u00e7\u00e3o como um l\u00edder global que preza pela confian\u00e7a e por um modelo genuinamente focado no cliente.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Sobre o estudo Kantar BrandZ<\/strong><\/h2>\n\n\n\n

O ranking lista as institui\u00e7\u00f5es financeiras com maior probabilidade de aumentar sua participa\u00e7\u00e3o de valor nos pr\u00f3ximos 12 meses, de acordo com a percep\u00e7\u00e3o dos clientes. A lista \u00e9 um indicador se uma marca est\u00e1 alcan\u00e7ando boas pontua\u00e7\u00f5es de brand equity para o seu tamanho, ou seja, se a institui\u00e7\u00e3o est\u00e1 construindo sua marca de forma eficaz. O estudo \u00e9 baseado em uma pesquisa da Kantar com 10.400 entrevistados em 26 mercados, e os dados s\u00e3o referentes ao mercado local de cada marca, coletados entre janeiro de 2024 e maio de 2025. Cada estudo tem uma amostra de 400 pessoas, todas com conta e que conhecem as marcas em quest\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"

Estudo em parceria com a Kantar BrandZ posiciona o Nubank no primeiro lugar da lista global de institui\u00e7\u00f5es financeiras com maior probabilidade de aumentar sua participa\u00e7\u00e3o de valor at\u00e9 o final do pr\u00f3ximo ano<\/p>\n","protected":false},"author":13,"featured_media":21487,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[189,271],"class_list":["post-21496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companhia","tag-nubank-brasil","tag-premios-2"],"acf":[],"yoast_head":"\nNubank lidera ranking Top 50 Global Banking Brands<\/title>\n<meta name=\"description\" content=\"Nu ocupa o primeiro lugar da lista de institui\u00e7\u00f5es com maior probabilidade de aumentar sua participa\u00e7\u00e3o de valor at\u00e9 o final do pr\u00f3ximo ano.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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