{"id":22407,"date":"2025-11-18T15:05:00","date_gmt":"2025-11-18T18:05:00","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=22407"},"modified":"2026-03-02T11:05:51","modified_gmt":"2026-03-02T14:05:51","slug":"ifood-e-nubank-se-unem-para-oferecer-beneficios-exclusivos","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/pt-br\/consumidores\/ifood-e-nubank-se-unem-para-oferecer-beneficios-exclusivos\/","title":{"rendered":"iFood e Nubank se unem para oferecer conveni\u00eancia e benef\u00edcios exclusivos com cupons de at\u00e9 R$ 20 para cada categoria"},"content":{"rendered":"\n

S\u00e3o Paulo, 18 de novembro de 2025 – <\/strong>O iFood e o Nubank anunciam uma parceria in\u00e9dita para oferecer descontos exclusivos aos clientes que realizarem pagamentos com o cart\u00e3o de cr\u00e9dito Nubank ou pelo NuPay no aplicativo do iFood. A partir do dia 18 de novembro, os usu\u00e1rios poder\u00e3o aproveitar as vantagens nas categorias restaurantes dentro e fora do Hits iFood \u2014 que oferece refei\u00e7\u00f5es a partir de R$ 20 \u2014, al\u00e9m de mercado e farm\u00e1cia, garantindo conveni\u00eancia e uma experi\u00eancia \u00fanica para os consumidores de ambas as marcas. A a\u00e7\u00e3o vai at\u00e9 o dia 07 de dezembro ou at\u00e9 durarem os cupons (cada usu\u00e1rio poder\u00e1 usar um cupom em cada uma das categorias).<\/p>\n\n\n\n

A uni\u00e3o entre iFood e Nubank, duas das marcas mais amadas do pa\u00eds, proporciona uma economia jamais vista no app de delivery. Ao escolher a op\u00e7\u00e3o de pagamento NuPay ou o cart\u00e3o de cr\u00e9dito Nubank, o cupom ser\u00e1 aplicado automaticamente no momento do checkout.<\/p>\n\n\n\n

Veja abaixo os detalhes da iniciativa:<\/p>\n\n\n\n

Hits iFood: <\/strong>R$ 10 de desconto em pedidos acima de R$ 20 realizados por meio do Hits iFood – se\u00e7\u00e3o com curadoria de pratos exclusivos com descontos. Com o benef\u00edcio, os clientes Nubank podem ter acesso a refei\u00e7\u00f5es a partir de R$ 10.<\/p>\n\n\n\n

Restaurantes:<\/strong> R$ 20 de desconto em compras a partir de R$ 60, durante a semana da Black Friday, de 24 a 28 de novembro.<\/p>\n\n\n\n

Farm\u00e1cia:<\/strong> R$ 20 de desconto em compras a partir de R$ 100. A categoria est\u00e1 ganhando cada vez mais protagonismo, com um crescimento de 61% nos pedidos no \u00faltimo ano.
Mercado: R$ 20 de desconto para compras a partir de R$ 120.<\/p>\n\n\n\n

\u201cA parceria com o Nubank mostra como marcas podem usar o ecossistema do iFood para construir rela\u00e7\u00f5es que realmente influenciam comportamento. Essa parceria refor\u00e7a nossa vis\u00e3o: ao combinar dados de inten\u00e7\u00e3o, recorr\u00eancia e contexto em escala, criamos novas fronteiras de valor para setores como o financeiro, conectando marcas aos momentos decisivos da jornada do consumidor”, explica Ana Paula Duarte, diretora s\u00eanior de iFood Ads.<\/p>\n\n\n\n

\u201cSempre buscamos maneiras diferentes de retribuir a fidelidade dos nossos clientes; este \u00e9 o jeito Nu de inovar e proporcionar bons momentos. Parcerias como essa evidenciam nossa preocupa\u00e7\u00e3o em trazer ofertas e experi\u00eancias alinhadas aos desejos e necessidades dos nossos consumidores\u201d diz Juliana Roschel, CMO do Nubank.<\/p>\n\n\n\n

Campanha de marketing nacional marca o come\u00e7o da parceria<\/strong><\/p>\n\n\n\n

Al\u00e9m dos benef\u00edcios exclusivos, a parceria entre as duas marcas tamb\u00e9m contar\u00e1 com uma campanha de marketing multicanal e de abrang\u00eancia nacional. A Collab iFood + Nubank tem como objetivo mostrar a grandiosidade dessa parceria e deixar claro, tanto para o p\u00fablico iFood quanto para os clientes do Nubank, que agora d\u00e1 para economizar ainda mais. \u00c9 s\u00f3 pedir no iFood, usando os cupons exclusivos para clientes Nubank.<\/p>\n\n\n\n

A campanha, que reunir\u00e1 a\u00e7\u00f5es online e offline, foi desenvolvida pela DM9 e ter\u00e1 cobertura massiva para garantir que os clientes saibam que ter\u00e3o acesso exclusivo a ofertas no app de delivery. O marco inicial ser\u00e1 um post collab nas redes propriet\u00e1rias de iFood e Nubank.<\/p>\n\n\n\n

A a\u00e7\u00e3o ter\u00e1 apoio em social media (TikTok, Instagram e X) e OOH (nas esta\u00e7\u00f5es de metr\u00f4 e nas ruas de S\u00e3o Paulo) e contar\u00e1 tamb\u00e9m com um mix de criadores de conte\u00fados para divulgar os descontos para os consumidores.<\/p>\n","protected":false},"excerpt":{"rendered":"

Parceria in\u00e9dita entre duas das marcas mais amadas do pa\u00eds oferece descontos em restaurantes, mercados e farm\u00e1cias<\/p>\n","protected":false},"author":249510399,"featured_media":9853,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[66],"tags":[587,189],"class_list":["post-22407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumidores","tag-marketing-pt-br","tag-nubank-brasil"],"acf":[],"yoast_head":"\niFood e Nubank se unem para oferecer conveni\u00eancia e benef\u00edcios exclusivos com cupons de at\u00e9 R$ 20 para cada categoria - Nu International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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