{"id":23269,"date":"2026-01-27T12:00:00","date_gmt":"2026-01-27T15:00:00","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=23269"},"modified":"2026-03-30T14:23:24","modified_gmt":"2026-03-30T17:23:24","slug":"nubank-ultravioleta-e-o-novo-patrocinador-master-do-ironman-brasil","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-ultravioleta-e-o-novo-patrocinador-master-do-ironman-brasil\/","title":{"rendered":"Nubank Ultravioleta \u00e9 o novo patrocinador master do IRONMAN Brasil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>S\u00e3o Paulo, 27 de janeiro de 2026<\/strong> &#8211; O Nubank, uma das maiores plataformas de servi\u00e7os financeiros do mundo, anuncia o Nubank Ultravioleta como o novo patrocinador master do circuito IRONMAN e TRIDAY SERIES no Brasil. A parceria com a Unlimited Sports, organizadora das competi\u00e7\u00f5es, une o segmento de alta renda da institui\u00e7\u00e3o ao principal ecossistema de provas de triathlon no Brasil, levando conveni\u00eancia e benef\u00edcios exclusivos aos clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/01\/nubank-ultravioleta-homem-e-mulher-praticando-corrida-1024x683.jpg\" alt=\"\" class=\"wp-image-23280\" srcset=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/01\/nubank-ultravioleta-homem-e-mulher-praticando-corrida-1024x683.jpg 1024w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/01\/nubank-ultravioleta-homem-e-mulher-praticando-corrida-300x200.jpg 300w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/01\/nubank-ultravioleta-homem-e-mulher-praticando-corrida-768x512.jpg 768w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/01\/nubank-ultravioleta-homem-e-mulher-praticando-corrida-1536x1025.jpg 1536w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/01\/nubank-ultravioleta-homem-e-mulher-praticando-corrida-2048x1366.jpg 2048w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/01\/nubank-ultravioleta-homem-e-mulher-praticando-corrida-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2026 ser\u00e3o realizadas 10 provas, que impactar\u00e3o diretamente mais de 15 mil atletas amadores e profissionais, al\u00e9m de atrair mais de 250 mil espectadores e movimentar cerca de R$ 150 milh\u00f5es no Brasil.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A parceria se mostra ainda mais relevante quando dados internos mostram que cerca de 27% da base de clientes Nubank Ultravioleta tem interesse no territ\u00f3rio de esportes e bem-estar. Entre os benef\u00edcios exclusivos aos clientes do Nu est\u00e3o a pr\u00e9-venda de vagas extras para as provas esgotadas de 2026, a\u00e7\u00f5es nas arenas de prova e no IRONMAN Village e iniciativas de engajamento para inscritos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais do que suporte financeiro, a presen\u00e7a do Nubank Ultravioleta foca em proporcionar uma jornada pr\u00e1tica e sem fric\u00e7\u00f5es, garantindo que o atleta tenha facilidade de acesso a vantagens e servi\u00e7os durante sua prepara\u00e7\u00e3o e competi\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Os benef\u00edcios para clientes Ultravioleta tamb\u00e9m incluem:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acesso \u00e0 pr\u00e9-venda exclusiva das provas 24h antes da abertura oficial;<\/li>\n\n\n\n<li>Fast-pass para retirada de kits antes da prova;<\/li>\n\n\n\n<li>Bike check-in sem agendamento;<\/li>\n\n\n\n<li>15% de desconto nas provas TRIDAY Series e IRONKIDS, em quantidades limitadas;<\/li>\n\n\n\n<li>Fast check-out na inscri\u00e7\u00e3o com NuPay;&nbsp;<\/li>\n\n\n\n<li>Desconto no seguro viagem nacional em parceria com a Chubb, feito para atletas amadores e profissionais.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Nossos dados mostram que esporte e bem-estar s\u00e3o prioridades para nossos clientes. Do total de atletas que competiram nos \u00faltimos anos no IronMan, 70% j\u00e1 s\u00e3o clientes do Nu. Assim, ao patrocinar o IRONMAN e o TRIDAY Series, o Nubank Ultravioleta se conecta diretamente a esse interesse, oferecendo benef\u00edcios para que os atletas foquem sua energia no que realmente importa: a jornada da prova e o prazer de suas conquistas.&#8221;, afirma Juliana Roschel, CMO do Nubank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTer o Nubank Ultravioleta ao nosso lado em 2026 \u00e9 um marco para o triathlon brasileiro. A combina\u00e7\u00e3o entre a experi\u00eancia operacional da Unlimited e o DNA de inova\u00e7\u00e3o do Nubank nos permite elevar o padr\u00e3o das provas, priorizando experi\u00eancias inesquec\u00edveis para os participantes. Essa parceria vai acelerar projetos que valorizam a comunidade do triathlon e contribuem para o fortalecimento do calend\u00e1rio nacional\u201d, afirma Carlos Galv\u00e3o, CEO da Unlimited Sports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte da parceria, a Unlimited tamb\u00e9m promover\u00e1 programas de incentivo para inscritos, conte\u00fados educativos sobre prepara\u00e7\u00e3o e seguran\u00e7a nas provas e iniciativas de responsabilidade socioambiental.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Institui\u00e7\u00e3o financeira se une \u00e0 principal competi\u00e7\u00e3o de triathlon do mundo e amplia atua\u00e7\u00e3o da marca no territ\u00f3rio de esportes e bem-estar<\/p>\n","protected":false},"author":249510401,"featured_media":23280,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_wpcom_ai_launchpad_first_post":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[65],"tags":[189,213],"class_list":["post-23269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companhia","tag-nubank-brasil","tag-ultravioleta-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nubank Ultravioleta \u00e9 o novo patrocinador master do IRONMAN Brasil<\/title>\n<meta name=\"description\" content=\"Institui\u00e7\u00e3o financeira se une \u00e0 principal competi\u00e7\u00e3o de triathlon do mundo e amplia atua\u00e7\u00e3o da marca no territ\u00f3rio de esportes e bem-estar\" \/>\n<meta name=\"robots\" content=\"index, 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