{"id":23634,"date":"2026-03-02T08:00:00","date_gmt":"2026-03-02T11:00:00","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=23634"},"modified":"2026-03-04T12:22:33","modified_gmt":"2026-03-04T15:22:33","slug":"nubank-lanca-posicionamento-faz-valer-com-releitura-de-classico-do-legiao-urbana","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-lanca-posicionamento-faz-valer-com-releitura-de-classico-do-legiao-urbana\/","title":{"rendered":"Nubank lan\u00e7a posicionamento \u201cFaz Valer\u201d com releitura de cl\u00e1ssico do Legi\u00e3o Urbana\u00a0"},"content":{"rendered":"\n<p><strong>S\u00e3o Paulo, 03 de mar\u00e7o &#8211;<\/strong> Tens\u00f5es financeiras n\u00e3o deveriam tirar a tranquilidade da popula\u00e7\u00e3o, mas \u00e9 o que acontece na maioria das vezes. N\u00e3o \u00e0 toa, tr\u00eas a cada quatro brasileiros j\u00e1 sofreram de ins\u00f4nia financeira*. Como parte do compromisso de ser incans\u00e1vel na busca por solu\u00e7\u00f5es que viabilizam sonhos e aliviam diferentes desafios, o Nubank apresenta \u201cFaz Valer\u201d, o seu novo posicionamento.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Somos incans\u00e1veis para voc\u00ea n\u00e3o precisar ser.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/isagkNVxT_8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A comunica\u00e7\u00e3o que tangibiliza o posicionamento traz uma releitura do cl\u00e1ssico \u201cTempo Perdido\u201d, da banda Legi\u00e3o Urbana, e narra a realidade de pessoas com suas muitas preocupa\u00e7\u00f5es cotidianas. Trazendo como verdade de marca o conceito \u201csomos incans\u00e1veis para voc\u00ea n\u00e3o precisar ser&#8221;, o Nubank se apresenta como parceiro ao compreender a urg\u00eancia dos desafios e sonhos do p\u00fablico.\u00a0<\/p>\n\n\n\n<p>&#8220;Temos uma constante miss\u00e3o de conhecer nossos clientes em suas diferentes nuances. O novo posicionamento \u00e9 um reflexo disso e mostra nosso compromisso incans\u00e1vel de transformar a rela\u00e7\u00e3o das pessoas com suas finan\u00e7as. Queremos devolver tranquilidade para os clientes e que eles saibam que podem contar com o Nubank para ajudar nos desafios do dia a dia com servi\u00e7os financeiros como Pix no cr\u00e9dito e Nu Limite Garantido&#8221;, afirma Juliana Roschel, CMO do Nubank.&nbsp;<\/p>\n\n\n\n<p>A campanha teve seu desdobramento inicial na noite do \u00faltimo domingo (1\u00ba de mar\u00e7o) com uma proje\u00e7\u00e3o mapeada no ic\u00f4nico edif\u00edcio do Hotel Jaragu\u00e1, no centro de S\u00e3o Paulo. A proje\u00e7\u00e3o com a frase \u201c3 em cada 4 brasileiros j\u00e1 sofreram com a ins\u00f4nia financeira\u201d&nbsp; prop\u00f5e uma reflex\u00e3o sobre a ang\u00fastia da \u201cs\u00edndrome do domingo \u00e0 noite\u201d.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/V2_099A9776.2-1024x683.jpg\" alt=\"\" class=\"wp-image-23637\" srcset=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/V2_099A9776.2-1024x683.jpg 1024w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/V2_099A9776.2-300x200.jpg 300w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/V2_099A9776.2-768x512.jpg 768w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/V2_099A9776.2-1536x1024.jpg 1536w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/V2_099A9776.2-2048x1365.jpg 2048w, https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/03\/V2_099A9776.2-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>J\u00e1 o filme principal estreia durante a novela Tr\u00eas Gra\u00e7as, da Globo. O Nubank antecipou o tema de ins\u00f4nia financeira durante o Jornal Nacional, no quadro NU Explica, preparando a audi\u00eancia para o lan\u00e7amento oficial da campanha e da vis\u00e3o da empresa sobre essa quest\u00e3o. A comunica\u00e7\u00e3o integrada foi idealizada pela Wieden+Kennedy SP, respons\u00e1vel tamb\u00e9m pela cria\u00e7\u00e3o do novo posicionamento.&nbsp;<\/p>\n\n\n\n<p>&#8220;Desde a sua funda\u00e7\u00e3o, o Nubank se diferencia pela diversidade de solu\u00e7\u00f5es que podem aliviar o peso da rotina das pessoas e viabilizar necessidades e projetos futuros. A nova campanha quer refletir esse suporte e como a empresa pode ser uma aliada, explicam Eddy Guimar\u00e3es e Mihail Aleksandrov, Group Creative Directors da W+K SP.&nbsp;<\/p>\n\n\n\n<p>Em suas redes sociais, o Nu promove uma s\u00e9rie em que refor\u00e7a seu papel: ser incans\u00e1vel para que seus clientes possam descansar. Em tr\u00eas epis\u00f3dios, o p\u00fablico conhecer\u00e1 a hist\u00f3ria bem-humorada de S\u00f4nia, a &#8220;Ins\u00f4nia&#8221;, que acompanha Beto, um brasileiro que perde o sono por quest\u00f5es financeiras. Ela o persegue at\u00e9 o momento em que ele encontra no NU ferramentas que trazem o al\u00edvio necess\u00e1rio para sua rotina. A s\u00e9rie \u00e9 protagonizada por Let\u00edcia Lima e Leandro Ramos.&nbsp;<\/p>\n\n\n\n<p><em>*De acordo com a pesquisa &#8220;Serasa\/Opinion Box&#8221;.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campanha em parceria com a Wieden+Kennedy SP traz ativa\u00e7\u00f5es de m\u00eddia exterior, filmes para TV e digital, e demonstra na pr\u00e1tica como o Nubank \u00e9 aliado dos clientes e entende suas necessidades e urg\u00eancias<\/p>\n","protected":false},"author":249510399,"featured_media":23637,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[587,189],"class_list":["post-23634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companhia","tag-marketing-pt-br","tag-nubank-brasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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