{"id":23775,"date":"2026-03-11T09:00:00","date_gmt":"2026-03-11T12:00:00","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=23775"},"modified":"2026-03-20T16:38:30","modified_gmt":"2026-03-20T19:38:30","slug":"nubank-investe-em-globalizacao-da-marca-para-apoiar-expansao-internacional","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-investe-em-globalizacao-da-marca-para-apoiar-expansao-internacional\/","title":{"rendered":"Nubank investe em globaliza\u00e7\u00e3o da marca para apoiar expans\u00e3o internacional"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>S\u00e3o Paulo, 11 de mar\u00e7o de 2026<\/strong> \u2014 O Nubank est\u00e1 investindo em expandir a for\u00e7a de sua marca para novos territ\u00f3rios. As recentes parcerias com o <a href=\"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-e-inter-miami-anunciam-parceria-de-longo-prazo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-e-inter-miami-anunciam-parceria-de-longo-prazo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inter Miami CF<\/a> e o time de F\u00f3rmula 1 da <a href=\"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-e-mercedes-amg-petronas-f1-teamanunciam-parceria-global-de-longo-prazo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-e-mercedes-amg-petronas-f1-teamanunciam-parceria-global-de-longo-prazo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mercedes-AMG PETRONAS<\/a> s\u00e3o os maiores exemplos dessa estrat\u00e9gia, que almeja construir conex\u00e3o e familiaridade com a marca globalmente, entre clientes atuais e potenciais.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cristina Junqueira, cofundadora do Nubank e CEO do Nu nos EUA, detalha esses investimentos em <a href=\"https:\/\/www.youtube.com\/watch?v=bkP6cTpR1f8\" target=\"_blank\" rel=\"noreferrer noopener\">um novo epis\u00f3dio do Nu Videocast<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ela refor\u00e7a que o Nubank j\u00e1 foi reconhecido como <a href=\"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-e-uma-das-melhores-marcas-do-brasil-segundo-a-time\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-e-uma-das-melhores-marcas-do-brasil-segundo-a-time\/\" target=\"_blank\" rel=\"noreferrer noopener\">a melhor marca do Brasil<\/a> e <a href=\"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-e-a-marca-bancaria-mais-forte-do-brasil-segundo-brand-finance\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-e-a-marca-bancaria-mais-forte-do-brasil-segundo-brand-finance\/\" target=\"_blank\" rel=\"noreferrer noopener\">a mais forte<\/a>, ambas na categoria banc\u00e1ria, e <a href=\"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-e-destaque-entre-as-marcas-mais-valiosas-do-brasil-segundo-ranking-da-interbrand\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-e-destaque-entre-as-marcas-mais-valiosas-do-brasil-segundo-ranking-da-interbrand\/\" target=\"_blank\" rel=\"noreferrer noopener\">uma das mais valiosas<\/a> do pa\u00eds em todos os segmentos. Como consequ\u00eancia, atraiu mais de 113 milh\u00f5es de clientes brasileiros e hoje \u00e9 a maior institui\u00e7\u00e3o financeira privada do pa\u00eds, segundo o Banco Central.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cEstamos competindo com marcas que existem h\u00e1 d\u00e9cadas. Algumas h\u00e1 mais de 100 anos. E, de repente, nos tornamos t\u00e3o valiosas quanto elas&#8221;, <\/em>diz a cofundadora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No M\u00e9xico, cresce em ritmo ainda mais acelerado e tem contribu\u00eddo para mudar os h\u00e1bitos de uma popula\u00e7\u00e3o ainda relutante em digitalizar suas finan\u00e7as. Na Col\u00f4mbia, o Nu tem os produtos de conta e cart\u00e3o mais amados.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Expans\u00e3o para os EUA<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Nu j\u00e1 recebeu aprova\u00e7\u00e3o condicional do Escrit\u00f3rio do Controlador da Moeda (OCC, na sigla em ingl\u00eas) para estabelecer um banco nacional nos Estados Unidos, o que deve ocorrer em 18 meses. A estrat\u00e9gia adotada prioriza gerar valor para o p\u00fablico em espa\u00e7os que j\u00e1 o interessam.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cN\u00e3o \u00e9 sobre fazer mais ru\u00eddo ou disputar aten\u00e7\u00e3o. \u00c9 sobre encontrar as pessoas onde elas querem estar e oferecer algo em que elas tenham interesse genu\u00edno,\u201d <\/em>afirma Cristina.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Produto e experi\u00eancia seguem no centro da estrat\u00e9gia<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os esfor\u00e7os pagos n\u00e3o substituem a l\u00f3gica hist\u00f3rica de crescimento org\u00e2nico que guia a companhia. Ao lan\u00e7ar produtos em novos mercados, o Nubank ainda espera que o boca a boca continue a liderar a aquisi\u00e7\u00e3o de clientes. E que a fideliza\u00e7\u00e3o ocorra pela qualidade dos produtos e servi\u00e7os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNo fim do dia, tudo volta para produto bom, experi\u00eancia bem feita e confian\u00e7a. A marca \u00e9 consequ\u00eancia disso. Sempre acreditamos que um cliente satisfeito \u00e9 a melhor forma de crescimento\u201d, conclui a executiva.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nu Videocast | Cristina Junqueira | Building a Global Brand | Marca Global\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bkP6cTpR1f8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Nu Videocast | Cristina Junqueira | Building a Global Brand | Marca Global\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6PFZqWJ3pyrNWmcPl0K4Jn\/video?si=zNbcQb0MRoOIxtls6CJXtQ&amp;nd=1&amp;dlsi=82c8b0ecde2b400b&amp;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Estrat\u00e9gia mira constru\u00e7\u00e3o de confian\u00e7a e familiaridade em mercados competitivos, como os Estados Unidos, ao mesmo tempo em que estreita conex\u00e3o com clientes atuais<\/p>\n","protected":false},"author":249510401,"featured_media":23778,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[65],"tags":[543,773618830,703],"class_list":["post-23775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companhia","tag-impacto","tag-nu-eua","tag-nu-videocast-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nubank investe em globaliza\u00e7\u00e3o da marca para apoiar expans\u00e3o internacional<\/title>\n<meta name=\"description\" content=\"Estrat\u00e9gia mira constru\u00e7\u00e3o de confian\u00e7a e familiaridade em mercados competitivos, como os Estados Unidos, ao mesmo tempo em que estreita conex\u00e3o com clientes atuais\" \/>\n<meta name=\"robots\" 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