{"id":24392,"date":"2026-05-04T10:55:00","date_gmt":"2026-05-04T13:55:00","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=24392"},"modified":"2026-05-04T10:56:45","modified_gmt":"2026-05-04T13:56:45","slug":"nubank-parque-e-o-novo-nome-da-arena-multiuso-do-palmeiras","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-parque-e-o-novo-nome-da-arena-multiuso-do-palmeiras\/","title":{"rendered":"Nubank Parque \u00e9 o novo nome da arena multiuso do Palmeiras"},"content":{"rendered":"\n<p><strong>S\u00e3o Paulo, 04 de maio de 2026 \u2013 <\/strong>O Nubank anuncia hoje \u201cNubank Parque\u201d como o novo nome da arena multiuso da Sociedade Esportiva Palmeiras. A escolha foi definida pelo p\u00fablico, em vota\u00e7\u00e3o aberta realizada ao longo do \u00faltimo m\u00eas, que reuniu quase <strong>meio milh\u00e3o de votos <\/strong>\u00fanicose elegeu a op\u00e7\u00e3o vencedora com mais de <strong>47%<\/strong> de prefer\u00eancia.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls poster=\"https:\/\/international.nubank.com.br\/wp-content\/uploads\/2026\/05\/pig_name_reveal_v2_mp4_avc_240p.original-1.jpg\" src=\"https:\/\/videos.files.wordpress.com\/yHYFx6BQ\/pig_name_reveal_v2.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p>A data oficial do in\u00edcio da a\u00e7\u00e3o ser\u00e1 anunciada em breve. A transforma\u00e7\u00e3o visual completa e a oficializa\u00e7\u00e3o da arena para Nubank Parque est\u00e3o previstas para ocorrer no final de julho, quando tamb\u00e9m ser\u00e3o apresentados oficialmente as novas cores e o logo da marca.<br><br>Ao assumir os naming rights da arena em uma parceria de longo prazo firmada com a WTorre, administradora do espa\u00e7o, o Nubank fortalece sua conex\u00e3o com esportes, m\u00fasica e grandes eventos, ampliando sua presen\u00e7a em momentos que fazem parte da vida das pessoas. A iniciativa tamb\u00e9m busca integrar tecnologia e design \u00e0 grandiosidade do espa\u00e7o.<\/p>\n\n\n\n<p>Entre as novidades previstas est\u00e3o a inaugura\u00e7\u00e3o do Nubank Ultravioleta Lounge, um espa\u00e7o exclusivo com vista privilegiada para a arena, e do Port\u00e3o Nubank Ultravioleta, que dar\u00e1 acesso aos camarotes e contar\u00e1 com um novo design. Para os clientes do Nu, as vantagens devem se tornar cada vez mais concretas, com iniciativas, ativa\u00e7\u00f5es e benef\u00edcios pensados para diferentes perfis, acompanhando a jornada do f\u00e3 e ampliando as possibilidades de intera\u00e7\u00e3o com a marca.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O nome Nubank Parque foi o mais votado pelo p\u00fablico e nasce conectado com a hist\u00f3ria da arena, unindo tradi\u00e7\u00e3o e futuro em uma nova fase <\/p>\n","protected":false},"author":249510413,"featured_media":9854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[587,189],"class_list":["post-24392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companhia","tag-marketing-pt-br","tag-nubank-brasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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