{"id":24573,"date":"2026-05-14T10:34:24","date_gmt":"2026-05-14T13:34:24","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=24573"},"modified":"2026-05-19T13:11:04","modified_gmt":"2026-05-19T16:11:04","slug":"nu-empresas-lanca-campanha-com-lazaro-ramos","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nu-empresas-lanca-campanha-com-lazaro-ramos\/","title":{"rendered":"Nu Empresas lan\u00e7a campanha com L\u00e1zaro Ramos"},"content":{"rendered":"\n

S\u00e3o Paulo, <\/strong>14 de maio de 2026<\/strong> \u2014 O Nubank, uma das maiores plataformas de servi\u00e7os financeiros digitais do mundo, inicia uma nova fase de comunica\u00e7\u00e3o para o Nu Empresas com o lan\u00e7amento da campanha \u201cL\u00e1zaro e seus ramos\u201d, protagonizada por L\u00e1zaro Ramos. <\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A campanha, derivada de uma brincadeira entre o mundo empresarial e o nome do artista (“Ramos”), apresenta o empreendedor como um gestor vers\u00e1til, envolvido em diversos neg\u00f3cios, para representar a diversidade da jornada empreendedora no Brasil e mostrar como Nu Empresas possu\u00ed solu\u00e7\u00f5es confi\u00e1veis para diferentes tipos de neg\u00f3cios.<\/p>\n\n\n\n

\u201cCom o Nu Empresas, queremos mostrar que a experi\u00eancia confi\u00e1vel e descomplicada j\u00e1 reconhecida no Nubank tamb\u00e9m est\u00e1 dispon\u00edvel para quem empreende, seja para organizar a rotina financeira, gerir o caixa ou acessar cr\u00e9dito de forma respons\u00e1vel\u201d, afirma Juliana Roschel, vice-presidente de marketing e growth do Nubank. “Ter uma figura como o L\u00e1zaro Ramos \u00e9 muito estrat\u00e9gico para falarmos com nosso p\u00fablico porque ele \u00e9, al\u00e9m de um artista incr\u00edvel, um empreendedor. Ele entende as dores e alegrias de ter uma empresa e esse perfil permite que ele se conecte verdadeiramente com os nossos clientes.\u201d<\/p>\n\n\n\n

Ecossistema de comunica\u00e7\u00e3o e conte\u00fado<\/strong><\/h2>\n\n\n\n

A a\u00e7\u00e3o com L\u00e1zaro Ramos se desdobra durante o ano em um ecossistema de comunica\u00e7\u00e3o que inclui ativa\u00e7\u00f5es em m\u00eddia paga, canais propriet\u00e1rios, e distribui\u00e7\u00e3o em OOH. <\/p>\n\n\n\n

Para complementar a estrat\u00e9gia ao longo ano, e mostrar como suas solu\u00e7\u00f5es financeiras se encaixam no dia a dia dos mais diversos neg\u00f3cios, o Nu Empresas contar\u00e1 ainda com influenciadores de segmentos variados \u2014 varejo, tecnologia, servi\u00e7os e economia criativa \u2014 al\u00e9m de uma parceria de conte\u00fado com canais de grande alcance, como GloboNews, Sportv, Multishow e GloboPlay.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Campanha refor\u00e7a atua\u00e7\u00e3o do Nubank no segmento PJ com campanha protagonizada
\npelo ator e empreendedor<\/p>\n","protected":false},"author":249510399,"featured_media":24589,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_wpcom_ai_launchpad_first_post":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[65,65],"tags":[189,581],"class_list":["post-24573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companhia","tag-nubank-brasil","tag-pj-nu-empresas"],"acf":[],"yoast_head":"\nNu Empresas lan\u00e7a campanha com L\u00e1zaro Ramos<\/title>\n<meta name=\"description\" content=\"Campanha refor\u00e7a atua\u00e7\u00e3o do Nubank no segmento PJ com campanha protagonizada pelo ator e empreendedor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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