{"id":25456,"date":"2026-06-03T09:00:00","date_gmt":"2026-06-03T12:00:00","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=25456"},"modified":"2026-06-24T11:11:04","modified_gmt":"2026-06-24T14:11:04","slug":"nu-mexico-apresenta-club-sin-peros-mariana-trevino-e-hugo-sanchez-se-unem-para-liberar-a-paixao-futebolistica-dos-fas-mexicanos","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/pt-br\/consumidores\/nu-mexico-apresenta-club-sin-peros-mariana-trevino-e-hugo-sanchez-se-unem-para-liberar-a-paixao-futebolistica-dos-fas-mexicanos\/","title":{"rendered":"Nu M\u00e9xico apresenta &#8220;Club Sin Peros&#8221;: Mariana Trevi\u00f1o e Hugo S\u00e1nchez se unem para liberar a paix\u00e3o futebol\u00edstica dos f\u00e3s mexicanos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Cidade do M\u00e9xico, 3 de junho de 2026 \u2013 <\/strong>Com o in\u00edcio da maior temporada futebol\u00edstica como pano de fundo, o Nu M\u00e9xico lan\u00e7a uma campanha de marca que celebra a paix\u00e3o do torcedor mexicano para superar tudo o que possa impedi-lo de aproveitar o futebol ao m\u00e1ximo, inclusive a jornada de trabalho. O &#8220;Club Sin Peros&#8221; come\u00e7a em 3 de junho com Mariana Trevi\u00f1o como Isabel Iglesias, co-protagonista de <em>Club de Cuervos<\/em>, e com o lend\u00e1rio jogador Hugo S\u00e1nchez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/videos.files.wordpress.com\/vlJivNHf\/nu_wc_hero_long_137_16x9_master_h264-2.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Para o f\u00e3 mexicano, o futebol \u00e9 um estilo de vida. Esta campanha nasce desse entendimento; fala das pessoas que, com criatividade e determina\u00e7\u00e3o, se recusam a perder qualquer momento. No Nu, queremos ser esse aliado que os potencializa, porque conhecemos seus c\u00f3digos, seus h\u00e1bitos e suas paix\u00f5es&#8221;, afirma Daniel Rojas, Diretor de Marketing e Growth do Nu M\u00e9xico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E esta temporada traz consigo um paradoxo dif\u00edcil de ignorar: entre 70 e 80% da popula\u00e7\u00e3o mexicana se considera f\u00e3 de futebol (Nielsen, 2024; Statista, 2025), mas estima-se que apenas 0,7% ter\u00e1 acesso aos eventos oficiais no pa\u00eds (Reuters, 2025). A isso se soma que aproximadamente metade dos jogos ser\u00e1 disputada em hor\u00e1rio de trabalho. Ainda assim, o f\u00e3 mexicano n\u00e3o desiste, e o Nu converte esse tra\u00e7o no eixo criativo de sua comunica\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mariana Trevi\u00f1o e Hugo S\u00e1nchez, juntos contra os &#8220;peros&#8221;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A campanha marca a segunda colabora\u00e7\u00e3o entre o Nu M\u00e9xico e a Netflix, levando os f\u00e3s ao universo de Club de Cuervos, a s\u00e9rie mexicana de sucesso e a primeira s\u00e9rie original da Netflix em espanhol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para dar vida a essa ideia, o Nu re\u00fane dois \u00edcones da cultura futebol\u00edstica e do entretenimento no M\u00e9xico: Mariana Trevi\u00f1o retorna como Isabel Iglesias, personagem que se tornou uma das figuras mais queridas da fic\u00e7\u00e3o futebol\u00edstica mexicana. E, ao seu lado, o pr\u00f3prio Hugo S\u00e1nchez entra neste universo onde j\u00e1 existe um personagem criado em sua homenagem, fechando o c\u00edrculo entre a lenda real e sua vers\u00e3o fict\u00edcia. Ambos se unem ao Nu na miss\u00e3o de eliminar os &#8220;peros&#8221; que impedem os f\u00e3s mexicanos de viver a temporada com toda sua paix\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O &#8220;Club Sin Peros&#8221; ser\u00e1 ativado em m\u00faltiplos canais digitais e meios de comunica\u00e7\u00e3o at\u00e9 o final de julho, com conte\u00fado pensado para acompanhar o f\u00e3 em cada momento, dentro e fora do escrit\u00f3rio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A campanha nasce de uma nova colabora\u00e7\u00e3o com a Netflix que traz de volta o universo de Club de Cuervos, a primeira s\u00e9rie original em espanhol do servi\u00e7o de streaming<\/p>\n","protected":false},"author":249510401,"featured_media":25044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_wpcom_ai_launchpad_first_post":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[66],"tags":[587,621],"class_list":["post-25456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumidores","tag-marketing-pt-br","tag-nu-mexico-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nu M\u00e9xico apresenta &quot;Club Sin Peros&quot;<\/title>\n<meta name=\"description\" content=\"A campanha nasce de uma nova colabora\u00e7\u00e3o com a Netflix que traz de volta o universo de Club de Cuervos, a primeira s\u00e9rie original em espanhol do servi\u00e7o de streaming\" \/>\n<meta name=\"robots\" content=\"index, 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