{"id":7714,"date":"2023-03-27T12:02:46","date_gmt":"2023-03-27T15:02:46","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=7714"},"modified":"2023-03-27T12:04:26","modified_gmt":"2023-03-27T15:04:26","slug":"nubank-e-a-7a-marca-mais-valiosa-do-brasil","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-e-a-7a-marca-mais-valiosa-do-brasil\/","title":{"rendered":"Nubank \u00e9 a 7\u00aa marca mais valiosa do Brasil"},"content":{"rendered":"\n<p><strong>S\u00e3o Paulo, 27 de mar\u00e7o, 2023<\/strong> \u2014 O Nubank, uma das maiores plataformas de servi\u00e7os financeiros digitais do mundo, \u00e9 destaque na lista das 25 marcas mais valiosas do Brasil 2022\/2023 da Interbrand, consultoria global l\u00edder em marcas com mais de 45 anos desenvolvendo ferramentas de constru\u00e7\u00e3o de marcas. Esta \u00e9 a primeira vez que o Nubank aparece na lista, na 7\u00aa coloca\u00e7\u00e3o.<\/p>\n\n\n\n<p>A metodologia inclui a an\u00e1lise de quatro fatores: o valor financeiro de marca, a gest\u00e3o &#8211; que consolida o neg\u00f3cio no presente e pode levar a boas oportunidades no futuro -, a&nbsp; experi\u00eancia da marca em redes sociais e no ambiente digital, e a constru\u00e7\u00e3o din\u00e2mica de marca, que analisa o dinamismo com que ela se relaciona com seus clientes.<\/p>\n\n\n\n<p>&#8220;Desde o dia 1 acreditamos que um dos bens mais importantes para o Nubank \u00e9 a relev\u00e2ncia que a marca tem para os clientes. N\u00f3s entendemos que uma marca forte leva a s\u00e9rio o compromisso de superar as expectativas diariamente e construir confian\u00e7a a longo prazo. S\u00e3o quase dez anos de trajet\u00f3ria ao lado das pessoas, ouvindo, evoluindo e transformando suas rela\u00e7\u00f5es com o mercado financeiro. O reconhecimento da Interbrand refor\u00e7a nossa miss\u00e3o de colocar as pessoas no centro de todas as nossas tomadas de decis\u00f5es, com o objetivo de entregar os melhores produtos e servi\u00e7os para cada um de nossos quase 75 milh\u00f5es de clientes no Brasil, M\u00e9xico e Col\u00f4mbia&#8221;, afirma Juliana Roschel, diretora de marketing no Nubank.<\/p>\n\n\n\n<p>A companhia tem buscado novas plataformas e canais de comunica\u00e7\u00e3o que permitam mostrar a for\u00e7a da marca Nubank. Como exemplo, o Nu tornou-se um Apoiador Regional Oficial da Copa do Mundo da FIFA Qatar 2022\u2122, um dos maiores eventos do mundo. Como resultado, a companhia alcan\u00e7ou mais de 90 milh\u00f5es de pessoas com por meio da estrat\u00e9gia de marketing durante a competi\u00e7\u00e3o e conquistou o posto de <a href=\"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-se-torna-a-instituicao-financeira-mais-pesquisada-na-copa-do-mundo-fifa\/\" target=\"_blank\" rel=\"noreferrer noopener\">institui\u00e7\u00e3o financeira mais procurada no evento<\/a>. Entre as a\u00e7\u00f5es ainda houve um comercial na TV chamado <em>Acredita &amp; Vai<\/em>, e o lan\u00e7amento do NuBol\u00e3o, um recurso no aplicativo que ajudou n\u00e3o s\u00f3 na capta\u00e7\u00e3o de clientes, mas principalmente no engajamento dos clientes j\u00e1 existentes, alcan\u00e7ando <a href=\"https:\/\/international.nubank.com.br\/pt-br\/consumidores\/bolao-do-nubank-registra-mais-de-8-milhoes-de-usuarios-na-copa-do-mundo-da-fifa\/\" target=\"_blank\" rel=\"noreferrer noopener\">mais de 8 milh\u00f5es de usu\u00e1rios<\/a>. Al\u00e9m disso, o Nubank premiou 19 clientes, com um acompanhante cada, com uma viagem ao Catar para assistir a Copa do Mundo da FIFA\u2122 e levou influenciadores at\u00e9 o evento por meio de uma parceria com a NWB (maior rede digital de esportes do pa\u00eds). A empresa fez ainda uma parceria com o Casimiro, o maior streamer esportivo do mundo, para falar da marca durante as transmiss\u00f5es ao vivo.<\/p>\n\n\n\n<p>Essas iniciativas recebem o suporte de um vasto portf\u00f3lio de produtos que geram valor para os clientes. No ano passado, a empresa lan\u00e7ou <a href=\"https:\/\/international.nubank.com.br\/pt-br\/companhia\/2022-uma-retrospectiva-do-ano-do-nubank\/\" target=\"_blank\" rel=\"noreferrer noopener\">mais de 25 produtos e recursos<\/a>. Entre os destaques est\u00e3o as Caixinhas, que j\u00e1 conquistaram mais de 7,4 milh\u00f5es de clientes e recentemente levaram o Nu a conquistar o 5\u00ba lugar entre <a href=\"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-e-listado-entre-as-empresas-mais-inovadoras-do-mundo-pela-fast-company-em-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">as empresas mais inovadoras do mundo<\/a>, segundo a Fast Company. Al\u00e9m disso, o portf\u00f3lio de Seguros continuou a crescer e aumentamos a oferta para Pequenas e M\u00e9dias Empresas (PME), que j\u00e1 conquistou 2,5 milh\u00f5es de clientes.<\/p>\n\n\n\n<p>Para 2023, o Nubank segue capacitando as pessoas a tomarem as melhores decis\u00f5es sobre suas vidas financeiras. \u00c0 medida que a empresa aumenta a presen\u00e7a e o impacto na vida dos clientes em toda a Am\u00e9rica Latina, o objetivo \u00e9 gerar mais valor para cada pessoa, e esse \u00e9 um ciclo virtuoso de <a href=\"https:\/\/international.nubank.com.br\/pt-br\/companhia\/2023-os-planos-do-nubank-para-o-novo-ano\/\" target=\"_blank\" rel=\"noreferrer noopener\">crescimento sustent\u00e1vel e eficiente<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pela primeira vez, o Nubank integra a lista da Interbrand, que leva em conta valor financeiro, gest\u00e3o, presen\u00e7a digital e constru\u00e7\u00e3o da marca<\/p>\n","protected":false},"author":13,"featured_media":9854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[271],"class_list":["post-7714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companhia","tag-premios-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nubank \u00e9 a 7\u00aa marca mais valiosa do Brasil - Nu International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/international.nubank.com.br\/pt-br\/companhia\/nubank-e-a-7a-marca-mais-valiosa-do-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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