{"id":7943,"date":"2023-04-14T10:45:49","date_gmt":"2023-04-14T13:45:49","guid":{"rendered":"https:\/\/international.nubank.com.br\/?p=7943"},"modified":"2023-04-14T10:46:04","modified_gmt":"2023-04-14T13:46:04","slug":"nubank-conquista-recorde-do-guinness-com-nubolao","status":"publish","type":"post","link":"https:\/\/international.nubank.com.br\/pt-br\/consumidores\/nubank-conquista-recorde-do-guinness-com-nubolao\/","title":{"rendered":"Nubank conquista recorde do Guinness com NuBol\u00e3o"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>S\u00e3o Paulo, 13 de abril de 2023<\/strong> &#8211; O hexa infelizmente n\u00e3o veio na Copa do Mundo da FIFA, mas o Nubank acaba de conquistar um marco importante do campeonato mundial de 2022: um t\u00edtulo do Guinness World Records. A empresa bateu o recorde na categoria &#8220;Maior n\u00famero de pessoas jogando um Bol\u00e3o dentro de um m\u00eas&#8221;, com o NuBol\u00e3o. Foram exatamente 7.363.889 clientes participando durante 11\/11\/2022 e 10\/12\/2022.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO Nubank j\u00e1 faz parte da vida financeira de dezenas de milh\u00f5es de clientes no Brasil, e quando decidimos ser um Apoiador Regional Oficial da Copa do Mundo da FIFA Catar 2022\u2122, nos desafiamos a ir al\u00e9m e promover momentos incr\u00edveis para todos. O NuBol\u00e3o surgiu depois de ouvirmos dos nossos clientes que normalmente a experi\u00eancia de bol\u00e3o dispon\u00edvel no mercado era pouco tecnol\u00f3gica, e decidimos investir na ferramenta para elevar a viv\u00eancia do campeonato e melhorar esse ritual t\u00e3o bacana da nossa cultura&#8221;, comenta Juliana Roschel, diretora de marketing do Nubank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O NuBol\u00e3o foi a primeira ferramenta de intera\u00e7\u00e3o social dentro do app do Nubank e foi desenvolvido para que os clientes da empresa criassem grupos e dessem palpites dos jogos do mundial de forma simples, divertida e gratuita \u2013 concorrendo a pr\u00eamios que somaram mais de R$ 300 mil. Foram 8.275.362 de pessoas participando e opinando no NuBol\u00e3o, cerca de 298 milh\u00f5es de previs\u00f5es de resultados para cada um dos 64 jogos disputados durante a competi\u00e7\u00e3o, com uma m\u00e9dia de 36 jogos palpitados por pessoa, e 728 mil grupos criados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recordes do Nu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa n\u00e3o foi a primeira vez que o Nubank alcan\u00e7ou um t\u00edtulo do Guinness World Records. Em outubro de 2018, quando lan\u00e7ou o seu novo cart\u00e3o de cr\u00e9dito, a empresa realizou o maior unboxing simult\u00e2neo do mundo. Mais de 500 pessoas estavam no mesmo lugar para abrir seu novo cart\u00e3o.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A empresa desenvolveu um bol\u00e3o para a Copa do Mundo dentro do seu app e registrou ao total mais de 8 milh\u00f5es de jogadores durante toda a competi\u00e7\u00e3o; iniciativa foi pioneira em apps de finan\u00e7as<\/p>\n","protected":false},"author":2,"featured_media":9854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_wpcom_ai_launchpad_first_post":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[66],"tags":[109,189],"class_list":["post-7943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumidores","tag-copa-do-mundo-fifa-2022","tag-nubank-brasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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