Nu serves 139 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.
Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.
2021, 2022, 2024, 2026
2019 - 2026 Brazil 2022 - 2026 Mexico
2018, 2019, 2023, 2024, 2025
2026




Customer obsession, transparency, and delight guide us. Proprietary models and data at scale fuel us. Growth and profitability sustain us.
We want our customers to love us fanatically. Nu was born with that core value and stays true to it, putting customers and their real needs at the center of every decision.
The most loved digital banking platform in the world
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