Nubank announces Nubank Croma, featuring a Platinum card, 0.8% cashback on all purchases, 5% on streaming subscriptions, a Caixinha Turbo yielding 120%, and a special NuCel plan

São Paulo, July 28, 2026 – Nubank introduces its new segment, Nubank Croma, featuring an exclusive selection of benefits. With it, customers gain access to the Mastercard Platinum card with 0.8% cashback or 1 point for every 1.4 dollars spent on all credit purchases. The cashback or points are immediately available for redemption in the account or for transfer to LATAM Pass, Azul Fidelidade, and Smiles programs. Nubank Croma also offers 5% cashback on subscriptions to 28 streaming, music, mobility, delivery, shopping, and online service platforms, such as Netflix, Spotify, YouTube Premium, Clube iFood, Uber One, Disney+, Prime Video, and GloboPlay.

Nubank Croma was tailor-made to meet the expectations and needs of customers who seek recognition for concentrating their financial lives with Nubank and want benefits aligned with their current stage of life. Following this strategy, those who join the new feature will also enjoy advantages that optimize everyday costs, such as a free 10 GB NuCel plan for the first six months and a special price for the segment after that period, in addition to NuTag with no monthly fee. Nubank Croma will also cover 80% of the HBO Max subscription and provide access to ChatGPT Go free of charge for six months.

With Nubank Croma’s smart account, customers will also have personalized credit options and money-saving solutions at their disposal, such as the Caixinha Turbo Croma, which yields 120% of the CDI, and investment opportunities such as the CDB Croma, with a yield of 130% of the CDI, available to new investors.

“We are introducing a selection of benefits that speaks directly to an important portion of our customer base, who grew alongside Nubank and is looking for benefits more connected to their lifestyle,” says Tulio Oliveira, Vice President of Nubank Croma and Nubank Ultravioleta. “Advantages within our ecosystem, such as special NuCel plans, cashback, and investment products aligned with this audience’s goals, complete a competitive proposal. This is our way of recognizing and deepening our relationship with those who choose and trust Nubank,” adds the executive.

As a segment designed for customers who concentrate their financial lives with the institution, Nubank Croma will offer a monthly fee waiver for those who reach at least R$ 4,000 per month on their credit card bill or maintain R$ 30,000 invested or saved with Nubank. For those who do not meet these criteria, the monthly fee will be R$ 39.

To find out how much can be saved with Nubank Croma, an interactive calculator is already available on Nubank’s website. For instance, a customer who spends R$ 4,000 on their credit card every month, maintains subscriptions to three streaming services, takes advantage of the promotional HBO Max price, uses NuTag with no monthly fee, and saves R$ 200 per month in the Caixinha Turbo saves R$ 881 per year.

Eligible customers will receive the Nubank Croma offer directly in the app. Interested users can request Nubank Croma through the app and other customer service channels of the institution. 

Nubank Croma

• 0.8% cashback or 1 point for every 1.4 dollars spent on all credit purchases
• Cashback or points available for account redemption or transfer to LATAM Pass, Azul Fidelidade, and Smiles programs 
• 5% cashback on subscriptions to 28 streaming platforms 
• Free 10 GB NuCel plan for the first six months and a special price after that period 
• NuTag with no monthly fee 
• HBO Max 
• ChatGPT Go 
• Caixinha Turbo Croma, yielding 120% of the CDI 
• CDB Croma, yielding 130% of the CDI 
• Monthly fee waiver for those who reach at least R$ 4,000 per month on their credit card bill or maintain R$ 30,000 invested or saved with Nubank 
• Monthly fee of R$ 39 for those who do not meet the waiver criteria