Nubank is one of the best brands in Brazil, according to TIME

São Paulo, Brazil, November 26, 2024 – Nubank, one of the largest digital financial services platforms in the world, has been recognized by TIME as one of the Best Brands in Brazil in 2024. The company leads in two categories: “Banks” and “Neobanking & Neobrokerage”, surpassing local competitors from the traditional and digital banking space. The list highlights the top 5 brands in 66 different categories, including companies that are based both in Brazil and abroad.

In 2024, TIME and Statista launched the inaugural list of the World’s Best Brands, based on consumer surveys conducted in countries around the world, beginning with the U.S., India, and Brazil. In the Latin American country, 13,500 consumers were surveyed about brand awareness, social buzz, likability, usage, and loyalty. Nubank landed a score of 100, securing the number 1 position on both categories. According to TIME, “the aim of this ranking is to provide an unfiltered view of how customers perceive and interact with brands”.

TIME is one of the world’s most well-known news magazines, published in the United States. The publication has also recognized Nubank as one of the 100 Most Influential Companies list in 2024, 2022 and 2021. In this year’s edition, Nubank was featured within the Titans category, alongside global giants such as Amazon, Nvidia, Microsoft, and Disney, Nubank stood out as the only Latin American company featured in this category, underscoring its significant role in reshaping the financial landscape across the region.