Nubank Named Latin America’s Best Digital Bank for Consumers by Euromoney

São Paulo, 18 July 2025 – Nubank has been named Latin America’s Best Digital Bank for Consumers by Euromoney Awards for Excellence 2025. The British magazine Euromoney also recognized Nu as “Brazil’s Best Digital Bank” for revolutionizing the retail banking market while reaching unprecedented growth that has led to market-leading profitability. This is the second consecutive year Nu has been recognized by the magazine, with 8 awards in total (including in 2021). 

Founded in 2013 and headquartered in São Paulo, Nubank has rapidly grown to become one of the largest digital financial institutions in the world, serving nearly 119 million customers across Brazil, Mexico and Colombia – with over 83% of them (around 99 million) being monthly active users. Nubank demonstrates strong financial results powered by an efficient and scalable business model that combines low cost to serve with growing returns. 

This year, Nubank celebrated its twelfth anniversary and was again rated as Brazil’s favorite financial institution – with 25% favorability as ranked by Bridge Research for the first quarter of 2025. It is also the most recommended based on individual recommendation data, considering both primary and non-primary customers, according to NPS Prism by Bain & Company. Nubank’s mission to fight complexity and its core value of ensuring customers love them fanatically is reflected in these results. 

In addition to Euromoney, Nu’s impact has been recognized in multiple awards, including Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks. Nubank has been publicly traded on the New York Stock Exchange since 2021 under the ticker symbol NU.

Euromoney Awards for Excellence

For over 30 years, Euromoney has recognized banks and bankers that stand out for their innovation and excellence. The Euromoney Awards for Excellence attracts over 600 entries annually from more than 100 countries, making it the most comprehensive in the industry. From global accolades to regional and country-specific honors, these awards cover key banking areas important to stakeholders and management. Each award is based on a performance analysis of the past 12 months.The evaluation considers not only size and profitability but also growth, outperformance against peers, and adaptability to evolving market conditions and client needs.