Nubank Ultravioleta is the new main sponsor of IRONMAN Brazil

São Paulo, January 27, 2026 – Nubank, one of the world’s largest financial services platforms, announces Nubank Ultravioleta as the new title sponsor of the IRONMAN circuit and TRIDAY SERIES in Brazil. The partnership with Unlimited Sports, the event organizer, connects the institution’s high-income segment to the premier triathlon ecosystem in Brazil, bringing convenience and exclusive benefits to customers.

In 2026, 10 events will be held, directly impacting over 15,000 amateur and professional athletes, attracting more than 250,000 spectators, and generating approximately R$ 150 million in economic activity in Brazil.

The partnership is even more strategic given that internal data shows roughly 27% of the Nubank Ultravioleta customer base is interested in sports and wellness. Exclusive benefits for Nu customers include pre-sales for extra slots in sold-out 2026 races, activations at race arenas and the IRONMAN Village, and engagement initiatives for registrants.

More than just financial support, Nubank Ultravioleta’s presence focuses on providing a practical, frictionless journey, ensuring athletes have easy access to advantages and services during both preparation and competition.

Exclusive Benefits for Ultravioleta Customers:

• Exclusive Pre-sale: Access to race registrations 24 hours before the official opening; 
• Fast-pass: Priority kit pickup before the race; 
• Flexible Bike Check-in: Check-in without a scheduled appointment; 
• Discounts: 15% off TRIDAY Series and IRONKIDS registrations (limited quantities); 
• Fast Check-out: Seamless registration payment via NuPay; 
• Travel Insurance: Discounts on domestic travel insurance in partnership with Chubb, specifically designed for amateur and professional athletes.

“Our data shows that sports and wellness are priorities for our customers. Of the total athletes who competed in IRONMAN in recent years, 70% are already Nu customers. By sponsoring IRONMAN and the TRIDAY Series, Nubank Ultravioleta connects directly to this interest, offering benefits so athletes can focus their energy on what truly matters: the race journey and the joy of their achievements,” says Juliana Roschel, CMO of Nubank.

“Having Nubank Ultravioleta by our side in 2026 is a milestone for Brazilian triathlon. The combination of Unlimited’s operational expertise and Nubank’s DNA of innovation allows us to raise the bar for our events, prioritizing unforgettable experiences for participants. This partnership will accelerate projects that value the triathlon community and contribute to strengthening the national calendar,” says Carlos Galvão, CEO of Unlimited Sports.

As part of the partnership, Unlimited Sports will also promote incentive programs for registrants, educational content on race preparation and safety, and social and environmental responsibility initiatives.