Nubank Ultravioleta unveils new benefits with points program and airline partnerships, or 1.25% cashback

São Paulo, August 20, 2025 – Nubank Ultravioleta announces new benefits to enhance the daily and travel experiences of its high-income clients. Starting on August 20, the Nubank Ultravioleta Mastercard® Black now includes an exclusive program that offers clients the flexibility to easily transfer points to the LATAM Pass, Azul Fidelidade, and Smiles loyalty programs, or redeem their balance as cashback.

With Nubank Ultravioleta, the client earns 1.25% cashback on all credit purchases. This amount, or the equivalent in points (starting at 2.2 per dollar spent), is instantly available for use without needing to wait for the invoice to close. The cashback can be used however the client wishes, including for investment products.

As part of the expanded benefits, Ultravioleta clients are also now entitled to 4 free annual visits to Priority Pass™ network VIP Lounges, which are available in over 145 countries. Access management is handled directly through the Nu app. This benefit is in addition to the unlimited use of the Nubank Ultravioleta Lounge at Guarulhos Airport. Furthermore, Nubank Ultravioleta now offers zero IOF on all international credit card transactions (the amount is credited back to the invoice within 7 business days).

Nu Viagens Benefits

For clients who use Nu Viagens — the in-app experience for purchasing flights and booking hotels —there are even greater benefits: 9 points per dollar spent or 5% cashback. Nu Viagens also offers price variation protection, alerts that indicate the ideal time to buy airline tickets, and an included Ultravioleta Travel Insurance for international destinations.

“We designed the new Nubank Ultravioleta offering by analyzing the needs and expectations of high-income clients. We’ve created a highly advantageous product,” explains Aly Ahearn, Vice President of Nubank Ultravioleta. “We’ve combined a flexible points and cashback program, exclusive access to VIP lounges, and additional benefits within the Nu ecosystem, such as zero IOF on all international credit card transactions. The result is a set of solutions that support the client at every step of their journey, making travel steps as simple as they should be.”

Additional Advantages

Other benefits complement the new features. Ultravioleta clients get a Travel eSIM with 10GB of data (which automatically renews after 365 days of validity), ensuring connectivity in over 150 countries.

Another key differentiator is the Ultravioleta Global Account, in partnership with Wise Platform, which offers zero spread and allows clients to manage balances in Brazilian Reais, US Dollars, Euros, and over 40 other currencies directly through the app. All these benefits are supported by the Ultravioleta customer service, with dedicated specialists.

The Nubank Ultravioleta card also provides travel medical insurance, baggage protection, experience concierge, and car rental insurance as part of the Mastercard® Black package.

For existing Ultravioleta customers, the monthly fee and waiver criteria will be maintained for 12 months: R$ 49 per month, with a fee waiver for those who spend R$ 5,000 or more on their bill or have R$ 50,000 invested with Nubank. After this period, and for all new customers, the monthly fee will be R$ 89. The waiver will be granted for expenses of R$ 8,000 or more on the bill or for those with R$ 50,000 invested. The 200% of CDI growth on cashback, which was part of the old Nubank Ultravioleta benefits package, will be discontinued on September 30.

New Nubank Ultravioleta Campaign: Reasons to Travel

Based on the countless reasons that lead people to pack their bags and explore the world, Nubank presents the “Motivos” campaign (meaning Reasons, in English). Created in partnership with Wieden+Kennedy SP, the production goes beyond traditional messages about credit cards.

To the tune of the hit song “Roam” by The B-52s, the film connects a wide range of travel scenarios and activities — from the most rustic and adventurous to the most luxurious. “We are telling this story based on a simple premise: every person has a reason to travel,” says Juliana Roschel, Nubank’s CMO. “We sought to balance the aspirational with the functional, exploring how Nubank Ultravioleta facilitates choices and is present in our clients’ different travel moments.”

In the campaign, the benefits of the Nubank Ultravioleta Mastercard® Black are connected to real experiences, showing how every trip should be. The production will be broadcast on TV, digital media, social networks, as well as in out-of-home and special activations.