iFood and Nubank join forces to offer convenience and exclusive benefits with coupons of up to R$ 20

São Paulo, November 18, 2025 – iFood and Nubank are announcing an unprecedented partnership to offer exclusive discounts to customers who pay with the Nubank credit card or via NuPay on the iFood application. Starting on November 18, users will be able to take advantage of the benefits in the Restaurant categories both inside and outside Hits iFood — which offers meals starting at R$ 20—, as well as in the Market and Pharmacy categories, ensuring convenience and a unique experience for consumers of both brands. The promotion runs until December 7, or while coupons last (each user can use one coupon in each of the categories).

The joining of iFood and Nubank, two of Brazil’s most beloved brands, provides unprecedented savings on the delivery app. By choosing the NuPay payment option or the Nubank credit card, the coupon will be automatically applied at checkout.

See the details of the initiative below:

Hits: R$ 10 off on orders over R$ 20 made through Hits iFood — a curated section of exclusive discounted dishes. With the benefit, Nubank customers can access meals starting from R$ 10.

Restaurants: R$ 20 off on purchases of R$ 60 or more, during Black Friday week, from November 24 to 28.

Pharmacy: R$ 20 off on purchases of R$ 100 or more. This category is increasingly gaining prominence, with a 61% growth in orders over the last year.

Market: R$ 20 off on purchases of R$ 120 or more.

“The partnership with Nubank shows how brands can use the iFood ecosystem to build relationships that truly influence behavior. This partnership reinforces our vision: by combining intent, recurrence, and context data at scale, we create new frontiers of value for sectors like finance, connecting brands to the decisive moments in the consumer journey,” explains Ana Paula Duarte, Senior Director of iFood Ads.

“We are always looking for different ways to reward our customers’ loyalty; this is the Nu way of innovating and providing good moments in people’s daily lives. Partnerships like this demonstrate our commitment to bringing offers and experiences aligned with the desires and needs of our consumers,” says Juliana Roschel, CMO of Nubank.

National Marketing Campaign Marks the Beginning of the Partnership

In addition to the exclusive benefits, the partnership between the two brands will also feature a multichannel, national marketing campaign. The iFood + Nubank Collab aims to showcase the grandeur of this partnership and make it clear, both to the iFood public and to Nubank customers, that it’s now possible to save even more. Just order on iFood, using the exclusive coupons for Nubank customers.

The campaign, which will bring together online and offline actions, was developed by DM9 and will have massive coverage to ensure customers know they will have exclusive access to offers on the delivery app. The initial milestone will be a collab post on iFood’s and Nubank’s proprietary social networks.

The promotion will be supported by social media (TikTok, Instagram, and X) and OOH (at subway stations and on the streets of São Paulo) and will also feature a mix of content creators to advertise the discounts to consumers.