Millennials and gen Z lead Nubank cryptocurrency investments

São Paulo, August 27, 2025 – Nubank Cripto, the feature that allows users to buy, sell, and store crypto assets directly in the Nubank app, has reached 6.6 million users. This growth is mainly driven by younger investors, reflecting a global trend of increased engagement with virtual assets.

The Millennial (29 to 44 years old) and Gen Z (18 to 28 years old) generations are leading this growth, representing together 84% of the Nubank Cripto user base. In contrast, Generation X (45 to 60 years old) accounts for 13% of users, and Boomers (over 60 years old) only 2%, solidifying the dominance of younger generations in this market.

Beyond the age breakdown, the customer profile for this feature reveals other interesting data:

• Gender: 67% are men and 33% are women
• Regions with the most users: Southeast (46%), Northeast (19%), and South (16%)
• Transaction times: The majority of operations happen in the morning (35%) and afternoon (31%)

New Features and Zero Exchange Fees

In addition to the growth in the number of customers, the number of transactions on the platform jumped 250% in the last semester compared to the previous one. This increase was driven by the removal of fees for crypto exchanges, which has made Nubank Cripto one of the most competitive options on the market.

“Since its founding, Nubank has sought to fight abusive fees and maintain total transparency with the customer. We combine technology, security, and an integrated in-app experience with the goal of democratizing access to the world of crypto assets,” highlights Thomaz Fortes, Executive Director of the crypto and digital assets area at Nubank.

Other recently announced new features include the ability to exchange assets directly within the app (swaps), the portfolio expansion to 29 digital assets, and an evolution of scheduled purchases, which allows users to schedule recurring crypto asset acquisitions.