Nu Colombia launches “Cajitas para mi gente” to transform financial goals

• To obtain this incentive, interested individuals must share their goals through a channel prepared by Jorge Barón and Nu, and open their Cuenta Nu within the established timeframe.

Bogotá, May 20, 2025 – Nu Colombia presents “Cajitas para mi gente” an initiative aimed at empowering Colombians to turn dreams into savings goals and achieve their financial objectives. New Nu customers will get a boost that allows them to open a Money Box (Cajita) with a balance of $10,000 Colombian pesos in their account. In total, the company will distribute up to 21 billion pesos to Colombians in different phases of this initiative.

Cuenta Nu and its Money Boxes entered the market approximately a year ago to transform the way Colombians manage their finances, save, and conduct transactions. Recent figures highlight a 30% growth in deposits in the last quarter in Cuenta Nu, reaching $1.8 billion dollars and a presence in 100% of the country’s departments.

“Last year, our customers received over 376 billion pesos in returns. This year, with an investment of up to 21 billion pesos, we are inviting more Colombians to set clear goals and realize them by using our Money Boxes,” says Marcela Torres, General Manager of Nu Colombia.

“Cajitas para mi gente” is not only an invitation to save but also to create a healthy financial habit. Internal data from Nu reveals that the most common goals among consumers include travel, housing, vehicles, education, and emergency funds. This reflects the shared aspirations of Colombians that the initiative aims to support and enhance.

Jorge Barón, one of the most emblematic and beloved figures in Colombia, is the face of this campaign and has joined Nu to learn about Colombians’ dreams and give them that first boost to achieve their goals. With a 56-year career, Jorge has promoted the artistic paths of numerous talents, earning affection in every corner of Colombia. Now, he will bring his energy and enthusiasm to homes to give them the “little kick of good luck” and start saving.

How to Participate in “Cajitas para mi gente”?

• Interested individuals should send a message to the WhatsApp number 310 236 8448, where they can describe the goals they wish to achieve with their savings.
• Nu and Jorge Barón will respond with all the “enthusiasm!”, also explaining the process to open the Cuenta Nu and receive, as a boost, their first $10,000 pesos.