Nubank announces unprecedented action to promote “The FRIENDS™ Experience” in Brazil

São Paulo, September 18, 2024 – Nubank is one of the major forces behind bringing “The FRIENDS™ Experience” to Brazil. To announce the arrival of the exhibition, the company has installed four purple doors—one of the series’ main symbols—around São Paulo. The aim is to invite people to connect with their favorite Friends memories, share photos, and get ready for the exhibition, which will open in November.

Strategically placed, the public can find these purple doors from September 18 to 22 at Nubank’s headquarters on Av. Rebouças, at Ibirapuera Park, at Oswaldo Cruz Square (on Avenida Paulista), and at Shopping Cidade São Paulo, where the exhibition will be held from November 2024 until March 2025. Nubank customers will have access to an exclusive pre-sale with special benefits.

Celebrating the series’ 30th anniversary, the immersive exhibition offers fans the opportunity to experience Friends’ iconic settings up close. Visitors will be able to interact with classic elements from the series like the couch, the armchairs from the famous apartment, Monica’s kitchen, and various significant objects and settings from the show. Central Perk, the series’ famous café, will be fully operational with partner brand activations.

“After launching Stanley’s stationery store in Planos no Papel and hanging Syrax in our office for House of the Dragon, we are now bringing a unique experience to Brazil with a series that has marked generations. Friends is celebrating its 30th anniversary, and we couldn’t miss the chance to create something special for our customers. In addition to the interactive exhibition, we have spread the iconic purple doors around São Paulo, transporting fans into the Friends universe and creating new memories in settings that marked the history of one of the world’s most beloved series,” says Juliana Roschel, CMO of Nubank.