Nubank highlights the benefits of ChatGPT Go in a new campaign

São Paulo, February 23, 2026 – Nubank, one of the largest digital financial services platforms in the world, has developed a campaign that explores, in a lighthearted and humorous way, the everyday behaviors and conversations of Brazilians with ChatGPT. The action highlights the partnership with OpenAI, which offers Nubank customers up to one year of ChatGPT Go for free.

Demonstrating how ChatGPT Go can optimize daily life, simplifying routines with intelligent solutions, the campaign was captured in real-world settings to reflect Brazil’s cultural and aesthetic diversity, connecting technology to everyday life. 

The initiative reinforces the commitment to humanizing technology, positioning Nubank and OpenAI as brands that simplify people’s lives and create space for them to enjoy more of their experiences. Starting February 23, the campaign will be broadcast in out-of-home media, subway stations, and will feature influencers.

“Nubank always seeks to be the gateway to innovations that really matter. By bringing ChatGPT Go firsthand and for free, we provide an exclusive benefit that transforms cutting-edge technology into a practical tool for daily life. Our focus is to ensure that Nubank customers have priority access to the best there is,” says Isabela Abbês, Marketing Director at Nubank.  

“Nubank has a unique ability to communicate with Brazilians in an authentic and culturally relevant way. It is great to see ChatGPT Go represented in everyday moments that resonate with people across Brazil. This real-life connection is what makes ChatGPT such a special brand, and we want to continue participating in the daily lives of Brazilians,” says Maria Clara Fleury Osorio, Head of Marketing for OpenAI in Latin America. 

With the partnership, all Nubank customers get 1 month of free ChatGPT Go subscription, Nubank+ customers get 3 months, and Nubank Ultravioleta customers can enjoy 1 year at no cost. 

ChatGPT Go is a subscription plan that offers greater access to advanced ChatGPT features, at a 65% lower price than the Plus plan.

To activate the benefit, users must redeem the coupon on the home screen or in the benefits hub of the Nubank app and complete the registration on the ChatGPT website. The offer has limited stock. For other interested parties, access to ChatGPT Go can be done directly at chatgpt.com or through the ChatGPT app, by creating an account and selecting the ChatGPT Go plan for R$ 39.99 per month.