Nubank launches campaign with Tom Felton and invites customers to meet him

São Paulo, April 28th 2025 – Nubank launched its new campaign, with British actor Tom Felton. Exploring the concept “With Nu, you’re in,” the action shows how Nubank’s financial products help to enable experiences, from the simplest, like solving a small everyday problem, to the most memorable.

The film follows the journey of a Nu customer who uses financial solutions to easily and quickly meet their idol in another city. The 4-minute production will be accompanied by four shorter versions with Tom and the fan enjoying the benefits that Nubank offers its customers, including Pix on credit, Caixinha Turbo, installment payments up to 24x with NuPay, and converting credit limit into account balance.

“The new campaign and the evolution of our positioning reinforce our commitment to offering impactful solutions that truly make a difference in people’s lives. With the concept ‘N possibilities,’ we show how Nubank offers simple, practical, and tailor-made solutions to help customers make the most of their money and the opportunities that arise,” says Juliana Roschel, CMO of Nubank.

“It was a very special opportunity to connect in a new way with Brazilian fans and turn this experience into a creative story to be shared. I hope everyone enjoys the campaign as much as I enjoyed making it,” comments Tom Felton.

The campaign was filmed in Brazil, and also included Tom Felton’s participation in a sponsored episode of “Um Milkshake Chamado Wanda,” a podcast that combines news, opinions, and good humor about the world of entertainment, which will air on April 27. Nubank customers who are fans of the actor were able to participate, meet him, and experience the recordings. Created in partnership with the agency Wieden+Kennedy SP, the campaign will be aired on open TV, Pay TV, social media, digital media, and outdoor advertising.