Nubank launches new campaign, focusing on the customer’s financial journey

São Paulo, July 15, 2025 – Nubank, one of the world’s largest digital financial services platforms, launched its new institutional campaign with the slogan “With Nu, your choices take you forward.” The initiative highlights how the company’s products and services support and drive customers’ financial journeys.

With a portfolio that includes credit cards, public and private payroll loans, Money Boxes, NuTag, Pix options, and an under-18 account, Nu shows the variety of its solutions to meet the diverse needs of its more than 100 million customers in Brazil.

The campaign created by Nu’s creative team uses playful visuals to show how a good financial choice can transform everything. Each scene symbolizes progress: scenarios that move, evolve, and reveal a future of possibilities — all based on a decision made in the present.

“We want to reinforce Nu as the smart choice, whatever the need or moment. Our campaign highlights that we have everything our customers need, always with the simplicity, transparency, and practicality that are already hallmarks of the Nu experience,” says Juliana Roschel, Nubank’s CMO.

The campaign will consist of five films broadcast on social media, television, and out-of-home media. The communication strategy also includes a squad of influencers composed of Gusta, Pedro Otoni, Jacira, Aline Diniz, and Manu Gavassi.

Technical Sheet:

CMO: Juliana Roschel
Marketing Director: Isabela Abbes, Tiago Lara
Head of Marketing: Felipe Delarosa 
Marketing Managers: Carla Giglioli, João Batista Barbosa Junior, Natalia Basso
Head of Creative Team: Isabelle de Vooght 
Creative Director: Graci Galera
Copywriter: Vinicius Correa
Art Director: Chrisley Sousa 
Motion: Cadu Coelho
Creative Strategist: Gabriel Guerra
Creative Ops: Raphael Bispo
Production Specialist: Carla Morales 
Producer: Iconoclast
Directed by Paladino
Audio: Evil twin