Nubank launches ‘Recomeço’, its largest debt renegotiation campaign reaching more than 6 million customers

São Paulo, April 14 – Nubank is launching “Recomeço”, its largest campaign to date to help customers with overdue payments renegotiate their debts and embark on a healthier financial journey. Eligible customers will receive discounts of up to 99.9% for a limited time. This initiative demonstrates Nubank’s commitment to supporting Brazilian families in resetting their financial lives and building a stronger financial future.

Eligible customers will gradually receive a notification in the Nubank app containing personalized details about their renegotiation options and next steps. For further assistance or information, Nu’s customer service channels are readily available. This program is designed for customers who generally exhibit sound credit behavior and engagement with Nu. The goal is to support those who don’t usually have recurring debts and have a positive history with Nu but who may have faced financial difficulties. Nu wants to recognize customers’ loyalty and reinforce their relationship with them. Eligible customers might also recover access to the card in the secured or credit version.

“At Nubank, our customers and their financial well-being come first. This was the main reason for creating Nu: solving complexity and empowering people”, says Livia Chanes, CEO of Nubank in Brazil. “We are committed to providing tailored solutions with the best possible conditions, contributing to their long-term financial health. We want to support our customers, who have been relying on Nu to start again.”

Nubank’s initiative aims to support customers’ financial journeys by providing resources and tools for financial education, credit recovery, and conscious decision-making. The initiative includes a blog with tips on personal finance and financial education. Nu is the number 1 financial institution for customers with access to credit products and always acts transparently, including in the renegotiation stage, with a specific area for debt management. In it, customers can clearly assess their current situation and the possibilities for recovery. The focus on financial education and transparency contributed to the fact that, after accessing the Nubank application, 60% of consumers improved their financial journey in 24 months.