NuCel announces innovative Gigabyte Reserve benefit and payments via Nubank Account

São Paulo, September 2, 2025 – Nubank, one of the world’s largest digital financial services platforms, announces that NuCel, its mobile phone service, will begin offering a new Gigabyte (GB) Reserve feature — an exclusive Nubank innovation designed to bring greater peace of mind and benefits to its customers. NuCel payments can also now be made using the Nubank Account balance, integrating across the app, and expanding the ways customers can subscribe to the service.

“In our constant pursuit of innovation and with a continuous focus on customer experience, we launched GB Reserve, a unique feature in the global telecom market that removes the pain of unexpectedly running out of internet access and ensures peace of mind that there is an extra reserve that is automatically applied if the plan is exhausted,” says Paulo Barbosa, general manager of NuCel. “We have also taken another step to broaden access to NuCel by allowing payment through the Nubank Account. Now Nu customers can sign up for the service even if they do not have an active credit card.”

GB Reserve
The new feature, exclusive to NuCel, stores extra gigabytes from the moment the plan is contracted, ensuring that internet access doesn’t run out. The GB Reserve is activated automatically when data is running low and adds GBs to the main plan, ensuring uninterrupted connection.

Customers can also earn extra GBs at different points in their journey, which will be announced soon. These GBs are kept in the GB Reserve and are automatically added to consumption when the plan’s data is nearly exhausted.

Each extra GB remains valid for 365 days while in the Reserve. Once an extra GB is activated on the plan, it can be used within 30 days.

Payment via Nubank Account
Since its launch, Nubank’s mobile services could only be paid for by customers with an active credit card. From now on, access to NuCel subscriptions in Brazil will be expanded with the option to pay via the Nubank Account balance. This new payment method will give current customers greater flexibility in choosing their preferred payment method. The option is being rolled out gradually and will soon be available to all customers.

Launched in 2024, NuCel recently announced the option to subscribe via a physical SIM card, which is being gradually offered to customers in Brazil. Customers will receive it at home free of charge.

All plans include:

• Unlimited calls, valid for local and long-distance calls.
• Unlimited WhatsApp, including voice and video calls.
• Unlimited access to the Nubank app.
• Access to an exclusive Caixinha or “savings box,” yielding 120% of the CDI on deposits, with a limit of up to R$ 10,000.
• Coverage of 93% of the country and the fastest 5G connection in Brazil.