Study shows an increase in the number of women investors in the Nubank app

Brazil, March 8, 2024 – Recent data from IBGE, released in 2022, reveals that currently, more than 48% of Brazilian households have women as the main breadwinners. This leadership is also gaining strength in the Brazilian investment market, according to a survey by Nubank, one of the largest digital financial services platforms in the world.

The analysis of Nubank’s investor base, carried out between 2023 and February 2024, reveals that, among investors with declared gender and invested amounts over R$100, women represent the majority, with 51%, while men represent about 49%. In terms of the volume invested, male customer account for 62% and women for 38% – a share that has been growing year after year and was 34% in January 2023.

Livia Chanes, CEO of Nubank in Brazil, talks about this female journey in the investment market. “Since our foundation, one of Nubank’s values has been to simplify access to quality financial services, making our customers’ lives easier. We did the same in investments, by creating intuitive and efficient solutions so that everyone could start building their wealth. I am happy to see the increase in women seeking their financial independence and choosing Nu to be the gateway to this world,” she says.

The profile of the women investor

The data observed at Nu also reflects an evolution in the market. According to a survey by B3, the number of women investors has surged by 118% in recent years. In 2002, there were 15,030 women investors in the Stock Exchange; by 2021, this number reached the historic milestone of 1 million CPFs.

Despite this growth, when analyzing the profile of Nubank’s women investors since 2023, it was found that women still have a smaller portfolio and a more cautious profile compared to men, which is expected considering that many are newcomers to this market, as shown by B3 data. At Nu, about 75% of them have a conservative profile, while only 35% of men fall into this category.

The numbers demonstrate a significant profile difference, highlighting that women prefer safer and more stable investments. The choice may be motivated by the desire to preserve wealth, avoid risks, and, in many cases, because many women investors are starting their journey in the world of investments now.

“As a woman, I am very happy to see how much we have been able to contribute to the empowerment of women in the world of investments as we create new solutions and transparent products, designed to provide autonomy and the power of choice for around 95 million customers in Latin America,” emphasizes Livia.