With Didi Wagner, Nubank Ultravioleta reveals how residents of New York, Finland, and Bhutan spend their free time

São Paulo, October 1, 2024 – Nubank Ultravioleta, in partnership with traveler and presenter Didi Wagner, announces “Ultraviolet Expedition.” The project, which is part of the Ultraviolet Effect campaign, presents a journey through some of the destinations with the highest indices of happiness and quality of life in the world, as well as bustling places that offer little-known oases. The goal is to show how Nubank’s solutions can provide more free moments and offer a unique way to enjoy every instant.

“With the Ultraviolet Expedition, we want to inspire people to reflect on the value of time and how it can be used to enjoy life more. Additionally, we demonstrate how our solutions help simplify our customers’ daily lives, providing more freedom to focus on what truly matters,” explains Juliana Roschel, CMO of Nubank.

Didi Wagner unveils how the conscious use of time is one of the secrets to well-being, exploring places that value happiness and balance in the residents’ routines. The traveler will showcase curiosities, culture, cuisine, and the main tips of each chosen destination.

Created in partnership with DAVID Agency and produced by Mady, the Ultraviolet Expedition will journey through cosmopolitan New York City, exploring how New Yorkers manage to find moments of tranquility. Next, she visits Finland, illustrating what the happiest country in the world has to teach about using time with quality. Finally, Didi travels to Bhutan, addressing cultural changes and the different way of handling time in a country that prioritizes collective happiness.

“Having more free time is a luxury, but knowing what to do with that time can be the key to happiness. Traveling to these places and interacting with thousands of people daily made me realize that, regardless of culture or lifestyle, time is the most precious resource we have. And when we use it to take care of ourselves and our relationships, that’s when we find true balance and well-being to focus on the most important things in life,” says Didi Wagner.

The web series can be watched on Didi Wagner’s and Nubank Ultravioleta’s social media profiles between September and November. To watch the first episode, click here.