A+ A-
A+ A-

Customer stories

Ten Nubank customers talk about the role our products play in their lives

    Nubank 100 million: Customers report the impact of Nu on their lives

    Ten stories that reflect Nubank's real impact on the lives of 100 million people and companies.

    Maria Patricia and Nelson Humberto

    Together with her husband, Nelson Humberto, she recounts her positive experiences with the app and the service.

    Tainá and Ephigênia Sampaio

    Tainá and Ephigênia Sampaio, granddaughter and grandmother, customers of Nu Brasil, share their experience of using the Roxinho card at different ages.

    Claudio Ferreira and Arthur Silva

    Claudio Ferreira and Arthur Silva, Nu Brasil customers, father and son, tell how financial education went from analog to digital when Arthur won an account for under-18s at Nu.

    Fernando Arroyo

    Fernando Arroyo, a Nu Mexico customer, reports that his first positive experience with a financial institution was when he met Nubank.

    Bianca Mancini

    Bianca Mancini, a Nu Brazil customer, talks about how easy it is to manage her four companies with PJ (SME) accounts on Nu and how practical the application's interface is.

    Toalá Antonia

    Toalá Antonia, a client of Nu Brasil, tells how Nu is a partner in her company's growth and accompanies her on her entrepreneurial journey.

    Kléber Vieira

    Kléber Vieira, a Nu Brasil customer, tells us how important Nu has been in his life, from being included in the credit market to investing in Caixinhas (Money Boxes) to make his dreams come true.

    Juan Camilo

    Juan Camilo, a Nu Colombia customer, talks about the quality of service Nubank offers and how safe he feels with Nu.

    Aaron Raygoza

    Aaron Raygoza, a Nu Mexico client, tells how he found Nu to be the ideal institution to save up and make his dream of traveling to Japan come true.

    Ana Karen

    Ana Karen, a Nu Mexico customer, reports that her financial life is much more organized after getting to know Nu, and she is already starting to make long-term plans with her Caixinhas (Money Boxes).

    At 96 years old, I faced many difficulties with traditional banks. But when my granddaughter told me about the conveniences of the 'Purple card,' I had no doubts. Today, I can buy my little things, always with my inseparable card.

    Ephigênia Sampaio 🇧🇷

    Nu was my first credit card at just 18 years old. I achieved my financial freedom and have been with Nu ever since.

    Bruno Alves Moreira 🇧🇷

    I'm a businesswoman and have transferred all my business accounts to Nu. Everything at Nubank is easier! The app is an environment where I don't waste time and find a lot of convenience for managing personal and business finances.

    Bianca Mancini 🇧🇷

    I have a goal to travel to Japan in the coming months and, after comparing, I found out that Nu's card is the safest for me to use on the other side of the world. I even have a Money Box set up specifically to make this dream come true.

    Aaron Raygoza Salinas 🇲🇽

    The Nu credit card is an extraordinary tool that gives me peace of mind, especially with online purchases.

    Anngy Natalia Beltrán Díaz 🇨🇴

    I've always taken care of the household finances. When I discovered Nu, I realized it was an institution that stands by my side, responsibly and without fine print. Above all, I'm delighted by the ease of use of the app – everything is quick and intuitive.

    Maria Patricia Lopez 🇨🇴

    Ease, transparency, and impeccable service. I use all the products, like Money Boxes, Ultravioleta. I don't pay fees, and my money grows every month. That’s why I brought all my family and friends to Nu.

    Daniel Tomé Spacof 🇧🇷

    I managed to pay off my and my wife's cell phones with the money saved in the 'Caixinhas' (Money Boxes). They also helped me pay off part of a plot of land I bought. In short: thank you, Nubank, for being a part of my life.

    Kléber Vieira 🇧🇷

    Thanks to Nubank's special care, I recovered my money after being scammed on a fraudulent shopping site

    Juan Camilo González Alzate 🇨🇴

    Nu offered me a loan with the lowest interest rate I've ever seen. I was able to pay bills, improve the house, and even change cars. It was the best thing that happened, far more advantageous than financing and it helped me tremendously!

    Lenon Constantino 🇧🇷

    I was already quite dissatisfied with traditional banks and their fees. That's when Nu came along to help me with my finances, educate me with its online courses, and, above all, believe in me. Thank you, Nubank!

    Alfredo Jiménez 🇲🇽

    On a trip, I noticed that my credit limit had not been released yet. The Nu attendant went out of their way to help me and saved my excursion. That made me become a fan of the company, which has been a part of my financial life since 2016.

    Pedro Trindade Fontes 🇧🇷

    I come from a humble family, and it seemed like I would never have access to credit. Then I discovered Nu, and it felt like we were made for each other. By 2018, I was already using my purple card to invest in my dream, the audiovisual field.

    Eliaquim Oliveira 🇧🇷

    My financial life has become much more organized with Nu. Today, I use the Money Boxes to earn interest and to save. The app is user-friendly, very different from other banks. I want to keep Nu close throughout my entire journey.

    Ana Karen Ramos 🇲🇽

    I've learned a lot from Nu about finances. Thank you, Nubank! May our partnership continue to grow ever more secure and joyful!

    Jéssica Natália 🇧🇷

    The banks were closing their doors on me, but Nubank changed my life with my first card. Moreover, I love the interface, I segment my expenses with the Money Boxes, I can split my bills into installments, and my money is always safe.

    Fernando Arroyo Calixto 🇲🇽

    I remember the first thing I did when I got my Nu credit card was to take my mom out to dinner.

    Jaasiel Vicente 🇲🇽

    Arthur learned about finances in a fun way as a child, using a chalkboard to track expenses, savings, and so forth. With Nu's card for under-18, the old chalkboard "moved" to the app. Nu has been a great partner.

    Claudio e Arthur 🇧🇷

    Nubank has greatly simplified the relationship between the customer and the bank. We've solved complex problems in a simple and transparent way. Thank you for bringing smart solutions to the financial world. You've revolutionized everything!

    Fernando dos Santos Souza 🇧🇷

    Nu has been a great help in my career. Throughout my journey, Nubank has been right there with me. So, I don't feel like JUST ANOTHER customer; I feel like THE customer. Nu helps me find my place in the world. And that's how it empowers me.

    Toalá Antônia 🇧🇷

    My card was cloned and Nu swiftly assisted me. The trained staff calmed me down and provided an advance credit until the final solution was reached. They saved my weekend.

    Donizete Lins 🇧🇷

    I really like Cris Junqueira from Nu. She represents the strong fighters, just like my mother and her mother before her!

    Lucas Reis 🇧🇷

    In 2019, Nu's credit helped with my wedding. I've had a "serious relationship" with Nubank since then. The Purple card has brought incredible things and helped organize my financial life. I'm very thankful for all of this!

    Thiago Moura 🇧🇷

    I organized my financial life with Nu. I'm always learning from their posts, community, and in the app, all very instructive. I constantly recommend Nubank to friends and family. Those who become customers never regret it.

    Henrique Monteiro 🇧🇷

    Nu allows me to avoid commuting [to the bank], it simplifies procedures, makes me feel secure and save money. That's how I talk about Nu.

    Luís Ricardo Prieto Peña 🇨🇴

    Nu freed me from credit card fees, which added more ease to my financial management. The savings I've accumulated over these years have favored a better quality of life for me and my family.

    Manoel Enio Almeida Aguiar 🇧🇷

    I searcehd Nu one early morning, and by the time the sun rose, I was already a customer. Today, I'm the kind of person who recommends La Moradita to everyone I know. I'm happy to be a part of the beginning of this story in Mexico.

    Liliana Reyes Méndez 🇲🇽

    Thanks to the easy payment options of Nu's credit card, today I can afford things that were previously out of reach.

    Sebastián Morales 🇲🇽

    What drew me to Nubank were the conveniences provided by the app and the unmatched quality of customer service. Nubank has grown, and traditional banks are challenged. But I wouldn't trade my 'purple' for anything. Long live Nu!

    Daniel Becker Bighelini 🇧🇷

    My love for Nubank dates back to 2017. I've witnessed nearly the entire revolution it has created, such as the eradication of TED/DOC fees. In my opinion, you are the most visionary in the market. And that's why I just can't stay away!

    Wellyton Barbosa de Oliveira 🇧🇷

    Humanity, agility, respect, and partnership are qualities that Nubank has in abundance! As a customer, I'm confident that soon Nu will become the largest private financial institution in Brazil! Congratulations and thank you, Nubank!

    Allison Lannes 🇧🇷

    Nu taught me financial responsibility and gives me security for potential tough times ahead. I wouldn't exchange that for anything. I'm confident that we will continue to grow together.

    Ana Michelle López 🇲🇽

    After years without a bank, I discovered Nu and instantly felt a connection. Over time, I increased my credit, invested, and started saving with Money Boxes. I'm not just a fan but also active in the NuCommunity. Now, my dream is to get Ultravioleta!

    Geraldo Oliveira de Jesus 🇧🇷

    Nu granted me my first credit card and has been with me since the beginning of my financial life. I'm charmed by the customer service, the agility, and the clarity in solutions. I'm grateful for each moment of interaction. Thank you, Nubank!

    Thais Camilla Antunes de Assis 🇧🇷

    The convenience and transparency make me use the app joyfully. There, I track my money and plan with the Money Boxes.

    Jessivaldo de Carvalho 🇧🇷

    Nu has impacted my life by being the only institution that believed in me after a terrible period of bad finances. Today, I consolidate everything with Nubank. I continue to reduce debts and improve my credit situation.

    Salvador San Roman Martinez 🇲🇽

    Nubank has had an incredibly positive impact on my life. It has opened up a world of financial and personal possibilities for me. Today, I'm achieving dreams, like visiting tourist and culinary spots I never imagined I'd get to see.

    Andrés Dominguez 🇨🇴

    I was charmed by Nubank's credit card. With its model, I no longer get into compromising debts.

    Fabio Pinto de Assis 🇧🇷

    When my Nu credit card arrived, I was able to buy a gift for my mother in installments. It was very gratifying to be able to give back a little of everything she has done for me. I feel a great deal of gratitude for having believed in me.

    Yessica Sandoval 🇧🇷

    I fell for the 'Purple' at first sight, while still young. But I needed to mature to win its heart. Thus, after three attempts and nine months of waiting, we finally came together - and have remained so to this day.

    Guilherme Dos Reis Geraldo 🇧🇷

    I've been a customer since the beginning. There's a huge difference between Nubank and the rest. Nubank is unique; the sky's the limit!

    Lígia Moraes Braga 🇧🇷

    The Money Boxes made it possible for me to take my first international flight to see my favorite band!

    Felipe Moraes 🇧🇷

    I made my first investment in the "Nu Sócios" program and haven't stopped since. The evolution of Nu never ceases, always providing support and motivation for its customers. I believe in an even more successful future for Nubank.

    Luis Guilherme de Almeida 🇧🇷

    One advantage of the 'Purple' is the ability to make international purchases. I love oriental music, and this was crucial for me. Nubank has helped me to acquire a great collection and to live unforgettable experiences, such as concerts and trips.

    Lorena Telles 🇧🇷

    Among other benefits, the conveniences that Nu offers help me take trips that I couldn't before.

    Roberto Montoya 🇲🇽

    The 'Money Boxes' help me set aside an amount for each goal. Before it was confusing! Now I can keep everything separate.

    Maurício Martiniano 🇧🇷

    At 96 years old, I faced many difficulties with traditional banks. But when my granddaughter told me about the conveniences of the 'Purple card,' I had no doubts. Today, I can buy my little things, always with my inseparable card.

    Ephigênia Sampaio 🇧🇷

    Nu was my first credit card at just 18 years old. I achieved my financial freedom and have been with Nu ever since.

    Bruno Alves Moreira 🇧🇷

    I'm a businesswoman and have transferred all my business accounts to Nu. Everything at Nubank is easier! The app is an environment where I don't waste time and find a lot of convenience for managing personal and business finances.

    Bianca Mancini 🇧🇷

    I have a goal to travel to Japan in the coming months and, after comparing, I found out that Nu's card is the safest for me to use on the other side of the world. I even have a Money Box set up specifically to make this dream come true.

    Aaron Raygoza Salinas 🇲🇽

    The Nu credit card is an extraordinary tool that gives me peace of mind, especially with online purchases.

    Anngy Natalia Beltrán Díaz 🇨🇴

    I've always taken care of the household finances. When I discovered Nu, I realized it was an institution that stands by my side, responsibly and without fine print. Above all, I'm delighted by the ease of use of the app – everything is quick and intuitive.

    Maria Patricia Lopez 🇨🇴

    Ease, transparency, and impeccable service. I use all the products, like Money Boxes, Ultravioleta. I don't pay fees, and my money grows every month. That’s why I brought all my family and friends to Nu.

    Daniel Tomé Spacof 🇧🇷

    I managed to pay off my and my wife's cell phones with the money saved in the 'Caixinhas' (Money Boxes). They also helped me pay off part of a plot of land I bought. In short: thank you, Nubank, for being a part of my life.

    Kléber Vieira 🇧🇷

    Thanks to Nubank's special care, I recovered my money after being scammed on a fraudulent shopping site

    Juan Camilo González Alzate 🇨🇴

    Nu offered me a loan with the lowest interest rate I've ever seen. I was able to pay bills, improve the house, and even change cars. It was the best thing that happened, far more advantageous than financing and it helped me tremendously!

    Lenon Constantino 🇧🇷

    I was already quite dissatisfied with traditional banks and their fees. That's when Nu came along to help me with my finances, educate me with its online courses, and, above all, believe in me. Thank you, Nubank!

    Alfredo Jiménez 🇲🇽

    On a trip, I noticed that my credit limit had not been released yet. The Nu attendant went out of their way to help me and saved my excursion. That made me become a fan of the company, which has been a part of my financial life since 2016.

    Pedro Trindade Fontes 🇧🇷

    I come from a humble family, and it seemed like I would never have access to credit. Then I discovered Nu, and it felt like we were made for each other. By 2018, I was already using my purple card to invest in my dream, the audiovisual field.

    Eliaquim Oliveira 🇧🇷

    My financial life has become much more organized with Nu. Today, I use the Money Boxes to earn interest and to save. The app is user-friendly, very different from other banks. I want to keep Nu close throughout my entire journey.

    Ana Karen Ramos 🇲🇽

    I've learned a lot from Nu about finances. Thank you, Nubank! May our partnership continue to grow ever more secure and joyful!

    Jéssica Natália 🇧🇷

    The banks were closing their doors on me, but Nubank changed my life with my first card. Moreover, I love the interface, I segment my expenses with the Money Boxes, I can split my bills into installments, and my money is always safe.

    Fernando Arroyo Calixto 🇲🇽

    I remember the first thing I did when I got my Nu credit card was to take my mom out to dinner.

    Jaasiel Vicente 🇲🇽

    Arthur learned about finances in a fun way as a child, using a chalkboard to track expenses, savings, and so forth. With Nu's card for under-18, the old chalkboard "moved" to the app. Nu has been a great partner.

    Claudio e Arthur 🇧🇷

    Nubank has greatly simplified the relationship between the customer and the bank. We've solved complex problems in a simple and transparent way. Thank you for bringing smart solutions to the financial world. You've revolutionized everything!

    Fernando dos Santos Souza 🇧🇷

    Nu has been a great help in my career. Throughout my journey, Nubank has been right there with me. So, I don't feel like JUST ANOTHER customer; I feel like THE customer. Nu helps me find my place in the world. And that's how it empowers me.

    Toalá Antônia 🇧🇷

    My card was cloned and Nu swiftly assisted me. The trained staff calmed me down and provided an advance credit until the final solution was reached. They saved my weekend.

    Donizete Lins 🇧🇷

    I really like Cris Junqueira from Nu. She represents the strong fighters, just like my mother and her mother before her!

    Lucas Reis 🇧🇷

    In 2019, Nu's credit helped with my wedding. I've had a "serious relationship" with Nubank since then. The Purple card has brought incredible things and helped organize my financial life. I'm very thankful for all of this!

    Thiago Moura 🇧🇷

    I organized my financial life with Nu. I'm always learning from their posts, community, and in the app, all very instructive. I constantly recommend Nubank to friends and family. Those who become customers never regret it.

    Henrique Monteiro 🇧🇷

    Nu allows me to avoid commuting [to the bank], it simplifies procedures, makes me feel secure and save money. That's how I talk about Nu.

    Luís Ricardo Prieto Peña 🇨🇴

    Nu freed me from credit card fees, which added more ease to my financial management. The savings I've accumulated over these years have favored a better quality of life for me and my family.

    Manoel Enio Almeida Aguiar 🇧🇷

    I searcehd Nu one early morning, and by the time the sun rose, I was already a customer. Today, I'm the kind of person who recommends La Moradita to everyone I know. I'm happy to be a part of the beginning of this story in Mexico.

    Liliana Reyes Méndez 🇲🇽

    Thanks to the easy payment options of Nu's credit card, today I can afford things that were previously out of reach.

    Sebastián Morales 🇲🇽

    What drew me to Nubank were the conveniences provided by the app and the unmatched quality of customer service. Nubank has grown, and traditional banks are challenged. But I wouldn't trade my 'purple' for anything. Long live Nu!

    Daniel Becker Bighelini 🇧🇷

    My love for Nubank dates back to 2017. I've witnessed nearly the entire revolution it has created, such as the eradication of TED/DOC fees. In my opinion, you are the most visionary in the market. And that's why I just can't stay away!

    Wellyton Barbosa de Oliveira 🇧🇷

    Humanity, agility, respect, and partnership are qualities that Nubank has in abundance! As a customer, I'm confident that soon Nu will become the largest private financial institution in Brazil! Congratulations and thank you, Nubank!

    Allison Lannes 🇧🇷

    Nu taught me financial responsibility and gives me security for potential tough times ahead. I wouldn't exchange that for anything. I'm confident that we will continue to grow together.

    Ana Michelle López 🇲🇽

    After years without a bank, I discovered Nu and instantly felt a connection. Over time, I increased my credit, invested, and started saving with Money Boxes. I'm not just a fan but also active in the NuCommunity. Now, my dream is to get Ultravioleta!

    Geraldo Oliveira de Jesus 🇧🇷

    Nu granted me my first credit card and has been with me since the beginning of my financial life. I'm charmed by the customer service, the agility, and the clarity in solutions. I'm grateful for each moment of interaction. Thank you, Nubank!

    Thais Camilla Antunes de Assis 🇧🇷

    The convenience and transparency make me use the app joyfully. There, I track my money and plan with the Money Boxes.

    Jessivaldo de Carvalho 🇧🇷

    Nu has impacted my life by being the only institution that believed in me after a terrible period of bad finances. Today, I consolidate everything with Nubank. I continue to reduce debts and improve my credit situation.

    Salvador San Roman Martinez 🇲🇽

    Nubank has had an incredibly positive impact on my life. It has opened up a world of financial and personal possibilities for me. Today, I'm achieving dreams, like visiting tourist and culinary spots I never imagined I'd get to see.

    Andrés Dominguez 🇨🇴

    I was charmed by Nubank's credit card. With its model, I no longer get into compromising debts.

    Fabio Pinto de Assis 🇧🇷

    When my Nu credit card arrived, I was able to buy a gift for my mother in installments. It was very gratifying to be able to give back a little of everything she has done for me. I feel a great deal of gratitude for having believed in me.

    Yessica Sandoval 🇧🇷

    I fell for the 'Purple' at first sight, while still young. But I needed to mature to win its heart. Thus, after three attempts and nine months of waiting, we finally came together - and have remained so to this day.

    Guilherme Dos Reis Geraldo 🇧🇷

    I've been a customer since the beginning. There's a huge difference between Nubank and the rest. Nubank is unique; the sky's the limit!

    Lígia Moraes Braga 🇧🇷

    The Money Boxes made it possible for me to take my first international flight to see my favorite band!

    Felipe Moraes 🇧🇷

    I made my first investment in the "Nu Sócios" program and haven't stopped since. The evolution of Nu never ceases, always providing support and motivation for its customers. I believe in an even more successful future for Nubank.

    Luis Guilherme de Almeida 🇧🇷

    One advantage of the 'Purple' is the ability to make international purchases. I love oriental music, and this was crucial for me. Nubank has helped me to acquire a great collection and to live unforgettable experiences, such as concerts and trips.

    Lorena Telles 🇧🇷

    Among other benefits, the conveniences that Nu offers help me take trips that I couldn't before.

    Roberto Montoya 🇲🇽

    The 'Money Boxes' help me set aside an amount for each goal. Before it was confusing! Now I can keep everything separate.

    Maurício Martiniano 🇧🇷

    Nu surpasses 100 million customers

    The company’s executives reflect on how customer-centricity has brought us this far, and what are the next steps.

    Nu Videocast

    Nu’s main competitive advantage is its culture, clearly defined since the foundation of the company, which has just reached 100 million customers. This is the topic discussed by David Vélez, founder and CEO, in the third episode of the Nu Videocast. CFO Guilherme Lago interviews Vélez about how customer centricity is the basis of everything Nu has built so far, and how it plays a key role in the long-term plans.

From the Blog

Media Kit

Check out the photos!

Media Kit

Check out the photos!